AdSense Link Colors Standard Blue
The following post is a Guest Post by Taylor Thompson of Video Blogging Tips. Visit his blog for more Video Blogging Tips and Technology News.
I would like to begin by thanking Smart Bloggerz for allowing me access to his blog for postings. This is quite awesome and I greatly appreciate the opportunity.
As you guys probably already know, the best AdSense link colors are usually blue. The pros and Joel Comm himself will even tell you that a standard blue is the best blue for AdSense. However, this is no longer true.
I have been testing AdSense colors for a few months now and have actually found that the standard blue #0000ff gets a relatively low CTR.
This is probably due to either the
- Color itself being outdated.
- Color simply being too bright.
The more I read about this issue, the more I began to realize that many people have had similar findings. With that being said, what are some good AdSense link colors?
I have found that anything that blends well with your site usually works well. However, you’ve probably been told this a hundred times so let me go more into detail.
- Blend your AdSense background with your page background.
- Blend your AdSense border with your page background.
- Use the same link colors you use throughout your site for your AdSense ads.
- Make your URL and AdSense text colors black.
Finally, the best blue colors to use for your AdSense links usually consist of an off blue. Something that people aren’t used to seeing.
Again, match your AdSense links with the links around your site. Don’t forget to text-decoration:underline; your regular links. This will also make the ads blend a little better with your content.

















December 17, 2008
12:32 pm
Congrats On Your First Post Taylor!
December 17, 2008
7:55 pm
Thanks. For me, standard blues are just too bright. I don’t know if it’s like this for others, but when I use a color like this:
http://www.ultimateperfectpushupreview.com/
Things seem to work a lot better.
Twitter: @senthilramesh
December 12, 2009
11:04 am
Oh Bro that sounds good. But the domain name is too long Bro.
December 18, 2008
5:45 am
I totally agree. I have been using standard blue color quite often. It suits to some templates (just like on Life is Delightful), but most often it looks dull and un-impressive. I liked this post very much and hence have posted it on my site with a link back to you. I hope this is okay!
Twitter: @senthilramesh
December 12, 2009
11:00 am
many people using the standard blue thing and its too good enough. But we must give some try other color variaitons and should see which gives us most benefit
Twitter: @sbunting108
June 25, 2009
3:54 am
Good guest post! Thanks. If I do put adsense on my blog I will no to blend them with the background
sbunting108´s last blog ..Llandudno
August 30, 2009
6:53 pm
According to my experiment, red & white color links in dark backgrounds had the highest CTR!
Thanks,
Twitter: @smartbloggerz
September 4, 2009
6:03 pm
Okay that’s great..It’s perfect to blend the colors to your blog/website.
Twitter: @senthilramesh
December 12, 2009
10:57 am
Oh I see. I must try that and see whether I can get most of it.
December 4, 2009
6:11 am
Thanks for the tip about the red and white colors. I really appreciate it. I was just thinking about that yesterday because my CTR is very low. %.45
Twitter: @senthilramesh
December 12, 2009
12:15 pm
I m new to adsense and all this CTR stuff makes me dull. Anyway I will understand it sooner
Twitter: @senthilramesh
December 12, 2009
10:53 am
Hey C’mon dude. Its a great post. Not just for words. I never thought colors are so important in ads. You made a research in it? That is a welcome one for sure. And may be we should continue experimenting for getting more out of ads.