AdSense Link Colors Standard Blue

by Taylor Thompson · 15 comments

The following post is a guest post by Taylor Thompson of Video Blogging Tips. Visit his blog for more Video Blogging Tips and Technology News.

I would like to begin by thanking Smart Bloggerz for allowing me access to his blog for postings. This is quite awesome and I greatly appreciate the opportunity.

As you guys probably already know, the best AdSense link colors are usually blue. The pros and Joel Comm himself will even tell you that a standard blue is the best blue for AdSense. However, this is no longer true.

I have been testing AdSense colors for a few months now and have actually found that the standard blue #0000ff gets a relatively low CTR.

This is probably due to either the

  • Color itself being outdated.
  • Color simply being too bright.

The more I read about this issue, the more I began to realize that many people have had similar findings. With that being said, what are some good AdSense link colors?

I have found that anything that blends well with your site usually works well. However, you’ve probably been told this a hundred times so let me go more into detail.

  1. Blend your AdSense background with your page background.
  2. Blend your AdSense border with your page background.
  3. Use the same link colors you use throughout your site for your AdSense ads.
  4. Make your URL and AdSense text colors black.

Finally, the best blue colors to use for your AdSense links usually consist of an off blue. Something that people aren’t used to seeing.

Again, match your AdSense links with the links around your site. Don’t forget to text-decoration:underline; your regular links. This will also make the ads blend a little better with your content.

About Taylor Thompson

My name is Taylor Thompson, and I have been blogging for 3 years. Currently, I'm teaching people how to build muscle at my website: 91 Day Challenge. If you're interested in packing on 15 to 20 pounds of muscle in 91 days, be sure to download my free eBook.

has written 3 superb article(s) on this blog

Typhoon December 17, 2008 at 12:32 pm

Congrats On Your First Post Taylor!

Taylor December 17, 2008 at 7:55 pm

Thanks. For me, standard blues are just too bright. I don’t know if it’s like this for others, but when I use a color like this:

Things seem to work a lot better.

Senthil Ramesh December 12, 2009 at 11:04 am

Oh Bro that sounds good. But the domain name is too long Bro.

The Guru December 18, 2008 at 5:45 am

I totally agree. I have been using standard blue color quite often. It suits to some templates (just like on Life is Delightful), but most often it looks dull and un-impressive. I liked this post very much and hence have posted it on my site with a link back to you. I hope this is okay! 🙂

Senthil Ramesh December 12, 2009 at 11:00 am

many people using the standard blue thing and its too good enough. But we must give some try other color variaitons and should see which gives us most benefit

sbunting108 June 25, 2009 at 3:54 am

Good guest post! Thanks. If I do put adsense on my blog I will no to blend them with the background
.-= sbunting108´s last blog ..Llandudno =-.

Dave Richards August 30, 2009 at 6:53 pm

According to my experiment, red & white color links in dark backgrounds had the highest CTR!

Typhoon September 4, 2009 at 6:03 pm

Okay that’s great..It’s perfect to blend the colors to your blog/website.

Senthil Ramesh December 12, 2009 at 10:57 am

Oh I see. I must try that and see whether I can get most of it.

George December 4, 2009 at 6:11 am

Thanks for the tip about the red and white colors. I really appreciate it. I was just thinking about that yesterday because my CTR is very low. %.45

Senthil Ramesh December 12, 2009 at 12:15 pm

I m new to adsense and all this CTR stuff makes me dull. Anyway I will understand it sooner

Senthil Ramesh December 12, 2009 at 10:53 am

Hey C’mon dude. Its a great post. Not just for words. I never thought colors are so important in ads. You made a research in it? That is a welcome one for sure. And may be we should continue experimenting for getting more out of ads.

Rohi June 3, 2011 at 2:08 pm

I found that a dark blue/navy colored links work best for my ads. I think the HTML color code was 000080 or similar. I make the background of the ad very light gray to distinguish between the website background. This has so far worked best.

Petter July 24, 2011 at 4:47 pm

AdSense colour is an art!

Its different for every nisch.

Penna August 1, 2012 at 8:43 pm

Sometimes keeping links of contrasting colors also helps in improving CTR… Personally I change my color scheme every alternative day … Still in search of perfect color scheme 🙁

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