Internal Link Building to Boost your Search Engine Rankings

by Sushant Risodkar · 92 comments

internal-link-building-stratergiesToday, I am going to talk about the most overlooked Link Building strategies. Most of the times I am surprised how most people completely ignores this powerful link building strategies. This is how sites like Wikipedia and Amazon dominates the front page of Google. It’s actually your own internal Link structure. The internal links within your own site can have a large impact over your Search Engine Rankings. This is especially true if you are having a large website/blog with many pages.

You can increase the ranking of the individual pages within your site by adding the right link in strategic places. In fact you can boost your own Search Rankings simply by modifying and doing few simple tweaks to the internal link structure of your site. You are basically funneling the link juice within your own site to boost certain pages of your site.

There are three main aspects of internal linking – site navigation, in-context linking and anchor text.

1. Site Navigation

Proper site navigation is a basic and integral part of on-site optimization. You want to link to your top pages from the navigation menu – whether those are main categories or just key internal pages.

You will probably have more than one navigation menu – a main menu for site navigation, and a secondary menu for informational pages (about,contact etc.)

The site navigation has just one purpose – to highlight the main sections of your website. Think of which top-level pages are the most important, and add them to your main navigation. If you have a blog or website and if it has several categories, then you can list them in a ‘third’ menu in the sidebar of your website.

2. In-Context Linking

Search engines give more weight to in-context links than link lists (on a links page or in the sidebar). This makes in-context linking important for off-site links as well as internal links.

Ideally, you want to make it so that all related posts/pages are interlinked amongst each other through in-context links. You can make use of Related Posts plugin(both blogger and wordpress have this).

If you look at Wikipedia their most of the word are interlinked with another article of Wikipedia. This is one the excellent example of how authoritative domains with smart internal linking practices and proper on-page optimization can dominate search engine rankings for all types of keywords.

However, if you do this on a personal blog or a blog related to something specific only; it might not look as good to the readers. So make sure you only choose some relevant pages to be inter linked.

But do note that Inter-Linking on a site with hundreds of pages will have a bigger effect than just a handful of pages.

3. Anchor Text

Links are important but without using the right keywords they will not deliver the required benefits. Links without related keywords are like shooting arrows blind – you are sending link juice y to those pages, but you’re not telling the search engines what topic those pages are relevant to.

These tips really works. If you don’t’ believe me I can show you a proof of this own blog.

Go to Google> In the search field of Google enter Or you can simply just click this google link directly.

As you can see in the results on the front page; two of my pages are already been considered as backlinks by Google and they rank well on the search results too.


At he end I would say that don’t underestimate the power of strong internal link structure. A site that is properly themed and properly structured to target a specific series of keywords has a much greater chance of dominating the front page of Google.

Hope you might have understood the power of Internal Link Structure and would try to follow it. Waiting for your response 😉

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About Sushant Risodkar

Yo! I'm +Sushant Risodkar & my nickname on web is Typhoon. I'm a 19 yrs. old young blogger from India & the owner of SmartBloggerz. If you are looking for SUCCESS as a blogger & affiliate marketer then SmartBloggerz is the right blog for you. You can follow me on Twitter or be my friend on Facebook. And hey! Don't forget to LIKE SMARTBLOGGERZ on Facebook. Read more About Sushant Risodkar.

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Madhuri December 10, 2009 at 1:55 pm

I am running on of the real estate website and I made good internal linking but not getting good results and somebody suggest me I need one way linking as well. How can I do that.

Typhoon December 10, 2009 at 7:49 pm

You should just focus on one technique. InterLinking will only help to make your website structure better and also the search engine will get more to index. You will have to build backlinks to get better listing… You can try free ways like blog commenting, forums posting with your signature links, directory submission, article submission to various article directories etc and you ill surely see the result.

Senthil Ramesh December 10, 2009 at 10:01 pm

Agreed. Spend link building for building PR for home page and use internal linking to spread that to other pages
.-= Senthil Ramesh´s last blog ..Take Care Ann, Your Blog can be Spammed =-.

akira07 December 11, 2009 at 2:45 am

Agree that internal linking is only supportive technique and a way to make old article not forgotten. The main is still external linking. Have a lot of internal linking is a waste if you have no good external link.
.-= akira07´s last blog ..Make or Break – Website Review =-.

Senthil Ramesh December 10, 2009 at 10:03 pm

Go for Forum posting and blog commenting. Its easy way to get back links. Paid links are not good to get one way links
.-= Senthil Ramesh´s last blog ..Take Care Ann, Your Blog can be Spammed =-.

akira07 December 11, 2009 at 2:46 am

Do you mean, peope who visit your site not clicking it? Maybe it’s because real estate topic is updated frequently, so their think there is no use for reading old article. Same is happen to technology/finance related.
.-= akira07´s last blog ..Make or Break – Website Review =-.

Senthil Ramesh December 13, 2009 at 3:59 pm

Are u saying about paid links? I cant get u Bro.

Anton December 11, 2009 at 7:04 pm

I have seen many times websites with a lot of content ranking very well in search engines. All of them have an internal link structure very well planned and very few links with other sites. The key for this, is not to compete for highly competitive keywords.

Aditya December 16, 2009 at 1:46 am

Internal linking strategy is very important for getting some good backlink. If you set the navigation structure properly than you surly get lot of link from it.

Senthil Ramesh December 17, 2009 at 9:45 am

Yes and search engines at the most time loves Bread Crumb navigation. This can help them not to leave any pages unindexed.
.-= Senthil Ramesh´s last blog ..7 Questions You Should Answer Before Blogging =-.

irfan December 16, 2009 at 11:47 am

I use in context-linking in my blog. I usually link my article with other article in my blog. I suggest that we have 3 link to other post in our blog. Google like it. In future I will consider to use related post in my blog. thanks for your useful article.
.-= irfan@the princess and the frog movie´s last blog ..invictus movie trailer =-.

Senthil Ramesh December 17, 2009 at 9:43 am

Its also one way of internal linking right, and most of the blog authors do that.
.-= Senthil Ramesh´s last blog ..7 Questions You Should Answer Before Blogging =-.

Elbwoski February 15, 2010 at 5:31 pm

I have seen excessive use of Internal Link Building on Eric Ward’s site. I feel Internal Link Building not only helps you increase the internal crawling but also helps in allowing flow of Link Juice and PageRank to internal pages (Money pages) on the site.

All in all, a really informative post. Thank You for sharing!

neil September 15, 2010 at 2:21 pm

“Links are important but without using the right keywords they will not deliver the required benefits” one of the most important aspects of link building. anchor text is vital

Cee May 24, 2011 at 3:57 am

Thanks for the tips on internal linking. So if you have the same amount of backlinks as competition but better internal link structure you should also rank higher right.

Danielle July 18, 2011 at 8:55 am

I’m just learning about internal linking structure and working off the goal of becoming a “mini wiki” site as Google loves how that is structured and set up so it’s cool to come here and learn even more! Thanks for these tips.

Casey Strouse July 28, 2011 at 12:22 pm

Internal link building is an often overlooked topic and it’s nice to see someone sharing some tips for leveraging it to boost your page rank. I personally do things on my blog such as recap posts where I’ll link to previous posts with some new commentary. This gets new readers exposed to old content and also helps build internal links.

Edsan October 27, 2011 at 9:54 am

Now I am convinced more that my internal link building structure is on the right path. Thanks for sharing this.

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