Today, I am going to talk about the most overlooked Link Building strategies. Most of the times I am surprised how most people completely ignores this powerful link building strategies. This is how sites like Wikipedia and Amazon dominates the front page of Google. It’s actually your own internal Link structure. The internal links within your own site can have a large impact over your Search Engine Rankings. This is especially true if you are having a large website/blog with many pages.
You can increase the ranking of the individual pages within your site by adding the right link in strategic places. In fact you can boost your own Search Rankings simply by modifying and doing few simple tweaks to the internal link structure of your site. You are basically funneling the link juice within your own site to boost certain pages of your site.
There are three main aspects of internal linking – site navigation, in-context linking and anchor text.
1. Site Navigation
Proper site navigation is a basic and integral part of on-site optimization. You want to link to your top pages from the navigation menu – whether those are main categories or just key internal pages.
You will probably have more than one navigation menu – a main menu for site navigation, and a secondary menu for informational pages (about,contact etc.)
The site navigation has just one purpose – to highlight the main sections of your website. Think of which top-level pages are the most important, and add them to your main navigation. If you have a blog or website and if it has several categories, then you can list them in a ‘third’ menu in the sidebar of your website.
2. In-Context Linking
Search engines give more weight to in-context links than link lists (on a links page or in the sidebar). This makes in-context linking important for off-site links as well as internal links.
Ideally, you want to make it so that all related posts/pages are interlinked amongst each other through in-context links. You can make use of Related Posts plugin(both blogger and wordpress have this).
If you look at Wikipedia their most of the word are interlinked with another article of Wikipedia. This is one the excellent example of how authoritative domains with smart internal linking practices and proper on-page optimization can dominate search engine rankings for all types of keywords.
However, if you do this on a personal blog or a blog related to something specific only; it might not look as good to the readers. So make sure you only choose some relevant pages to be inter linked.
But do note that Inter-Linking on a site with hundreds of pages will have a bigger effect than just a handful of pages.
3. Anchor Text
Links are important but without using the right keywords they will not deliver the required benefits. Links without related keywords are like shooting arrows blind – you are sending link juice y to those pages, but you’re not telling the search engines what topic those pages are relevant to.
These tips really works. If you don’t’ believe me I can show you a proof of this own blog.
Go to Google> In the search field of Google enter link:www.smartbloggerz.com Or you can simply just click this google link directly.
As you can see in the results on the front page; two of my pages are already been considered as backlinks by Google and they rank well on the search results too.
At he end I would say that don’t underestimate the power of strong internal link structure. A site that is properly themed and properly structured to target a specific series of keywords has a much greater chance of dominating the front page of Google.
Hope you might have understood the power of Internal Link Structure and would try to follow it. Waiting for your response 
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Article Written By Sushant Risodkar
Yo! I'm +Sushant Risodkar & my nickname on web is Typhoon. I'm a 18 yrs. old young blogger from India & the owner of SmartBloggerz. If you are looking for SUCCESS as a blogger & affiliate marketer then SmartBloggerz is the right blog for you. You can follow me on Twitter or be my friend on Facebook. And hey! Don't forget to LIKE SMARTBLOGGERZ on Facebook. Read more About Sushant Risodkar.
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I completely agree with this I had started inter linking my pages..and I have to say it helped me…
Hey {HACKS} Daily; looks like you have purchased a domain name. That’s cool step..Having a own domain
I have been practicing a little bit of this in my own blog. I think it returns some link juice back to my blog and it also stengthens the integration of my website.
Thank you for these valuable tips. It really helps now.
Some valuable info here. Not only wikipedia, big blogs like Mashable And Smashing Magazine also use this type of strategy, and thats why we can see that they rock on keywords. Thanks for sharing this info.
Varun
Does somebody knows of any wordpress plugins that are good for internal linking?
Following wordpress plugins can help you in improving internal link structure:
Internal Link Building Plugin
Yet Another Related Posts Plugin
All in One SEO Pack
Breadcrumb Navigation Plugin etc.
I have also site i.e. http://www.indiabite.com and I have already make the internal linking but site is not showing the good results in google. why?
Hey Madhuri,
I checked you site. According to me, I think you are only working on Internal Link Building of your site. That;s not enough. I checked your stat and came to know that you have very few one-way links. Try increasing them. You are having a huge collection of posts thus you will also need to work on one-way linking. Try Directory submission.
SEO Smart Links automatically adds internal links on keywords in the articles. By far this is the best ever plugin for wordpress SEO according to me.
Here is my article on internal linking:
http://pagerankexposed.com/blog/internal-linking/
You said in this post that there are blogger plugins?
“You can make use of Related Posts plugin(both blogger and wordpress have this).”
What are they? I have 58 blospot blogs and I’m not aware of any plugins, google provided widgets maybe but I’d sure love to have some plugins the way wordpress has plugins
I did do some of what you suggest but wasn’t aware of the link juice benfit.
I blogspot blog does not have pages per se, it’s rather like one big page…
but I DO have a set of or serise of themed blogs and continuously link between them.. perhaps that’s why my blogspot blogs are out performing my competitors wordpress hosted blogs?
I wasn’t sure WHY I’m kickin their butts, just glad that I am.
examples of themed blogspot blogs:
http://localfrederickwebpromotions.blogspot.com
http://frederickwebpromotions.blogspot.com
Hey David,
Well In blogger platform they are not called as “plugins” they are called as “widget” or you can say it as a “blogger hack”. You can put a related post in your blogger. Just Google it you will see a lot of tutorials on it. And as you know you can also put Categories,Recent Posts in your blogger very easily which also helps in this task.
very good technique to get more traffic
indiana john’s last blog post..10 Ways You Can Use Blogs RIGHT NOW
My blog has a link navigation bar on top, just added a smaller one on the footer of my blog..I yet have to see some changes in seo. But my blog doesn’t have tags…u know those tags after each post… Are tags important? I took them off because they were too close to my comments link and making it a mess
Making dollars online’s last blog post..10 Reasonable ways to make money online
Yup tags also helps in seo. As I am also using it you should also use it if possible.
Yes I agree internal link structure is one of the deadly technique that made site like Wikipedia dominates the search engines, it has solid internal link building, hierarchical structure of Wikipedia, this factor makes it rank so extremely high for nearly every topic you can think of. Wikipedia has a good habit to internally links to every word, every phrase and every page with it’s own page is mentioned.
Software For Download’s last blog post..How-To: Setup iTunes DJ on Your Mac and iPhone
Ya that’s why we see wikipedia on top on many keywords related to knowledge and education.
Even you do this in wordpress. There are several plugins to try on to help you improve the internal URL structure.
About the plug-in, i’m asked it on my prev.comment and now i get it
Well, but sometime using plug-in have disadvantage.
Some plug-in work like this :
To linking certain word to certain article always.
So if “Do” word is linked to “Do or No Do Follow?” always, and in the case there is 100 “Do” Word on your article, that’s mean 100 internal link, right? It’s bad, right?
.-= akira07´s last blog ..Make or Break – Website Review =-.
Whats the plug in Bro?
But I don’t get why someone will link the word “do” as it is not going to give any benefit to him in search rankings. Just imagining, Is he thinking that people will search “Do” through search engines and they will read his Case Study of Do Follow or not ?
Your articles are really very much useful. I will look forward for your next posts
rent a freelancer’s last blog post..Freelancing Tips
Check my latest articles and I am sure you will like them also.
“Even you do this in wordpress. There are several plugins to try on to help you improve the internal URL structure.”
Hei I am interested with the plugins can you mention me their names or make a post about them? Because I’d like to build solid internal link campaigns in my blogs
Thanks
[rq=3105,0,blog][/rq]Sitemap
I already told about few plugins in the above comment. But still I suggest you having these:
Internal Link Building Plugin
Yet Another Related Posts Plugin
All in One SEO Pack
Breadcrumb Navigation Plugin etc.
@Typhoon, Although, is it just four plugin that related to increase Internal Linking??..If there any, it will be more useful if you don’t mind to make a Post about the Plugin that u used already for internal liknk..Thanks..
.-= Living room decoration´s last blog ..The Six Tips To Develop Creative Ideas on Living Room =-.
The plugins I told are popular one’s n have used it but there are many other plugins which performs same task but different way. You can try any one and choose which one have more features and is best for your blog.
I never realised how important the internal link structure really was!!
.-= sbunting108´s last blog ..Llandudno =-.
Now you got it right. You can start linking hereafter. But, I must say never always wait for someone to give these tips. If you think yourselves involved in your site improvement, you will get lot of similar ideas.
.-= Senthil Ramesh´s last blog ..Take Care Ann, Your Blog can be Spammed =-.
And, after read this tips, don’t forget to your external link building since it’s more important.
Well, i find my site navigation is too conventional and giving not too many exposure, should edit it up.
.-= akira07´s last blog ..Make or Break – Website Review =-.
External Link Building ? Do u mean getting links back. Of course, they are the most important part.
.-= Senthil Ramesh´s last blog ..How To Use Facebook Effectively =-.
internal link building are also help to prevent your blogspot blog from spamming means if someone stealing your blog content through rss .It gives you a linkback to your blog .
I think thats not possible Bro. They may not help all the times. But there are some scripts used which can link back to you automatically if some one copies your content.
.-= Senthil Ramesh´s last blog ..Take Care Ann, Your Blog can be Spammed =-.
Yup, that’s tynt.com service but it’s not much of importance in terms of seo.
Yes i am using tynt too. It surely has importance. Its a good way to get back link when someone copies ur content.
.-= Senthil Ramesh´s last blog ..Take Care Ann, Your Blog can be Spammed =-.
Well I read this post two times very slowly to grasp the exact concept you are trying to explain here. This simple tweaks on link structure of website can really in spreading PR to all internal pages of a blog. I must you are really a smart blogger and its so fits with name of your blog. Thanks again for sharing this valuable information.
.-= Watch Free Movies´s last blog ..Michael Jackson Full Memorial Video =-.
In-context linking is very much appreciated by Google. I even bold the anchor text in the sentence to make it more visible to Google.
.-= Custom Essay´s last blog ..Un astudentessa racconta la propria preparazione agli esami universitari a Bari =-.
I just came to know from this article that internal link can affect to our site search engine ank. Well, as far i build my blog, i just concentrate on external link building. So thanks for inform me the information.
But except anchor text, because i’m already use it properly
Bro, most of us strive to get back links with anchor text we wish. Why not link to the article or page with the anchor site we wish from our site itself.
.-= Senthil Ramesh´s last blog ..Take Care Ann, Your Blog can be Spammed =-.
Yes i just aware about the link juice things, so i have a homework to add it for some article. More exposure to the old article
.-= akira07´s last blog ..Make or Break – Website Review =-.
Hmm good. They can bring ur old posts life and if some of them are good, there are chances that people don’t know this if u don’t link to them.
.-= Senthil Ramesh´s last blog ..How To Use Facebook Effectively =-.
Wow, I should try this. But I wonder if it really works. Because I already try those tips from other blogs.
.-= SighNetDollars´s last blog ..Earn Money Fast With Niche Marketing =-.
This such a nice post you have. With this tips I can be able to boost the search engine ranking of my blog site. As a beginner, this post really helped me a lot. Thanks for sharing this one great link building strategy you have here.
i think that interlinking is vital for search engine , take a look at wikipedia every article is linked to more than 10 related pages , i admit that this interlinking structure has pushed up wikipidia on serp.
No doubt. Internal linking is a great way to improve ranks and website present. Combined with strong and unique content is the best way to develop a successful online business.
is it using link on our site too?
or just link to another site?
.-= darnals´s last blog ..Portable Inpaint 2.0 =-.
Internal Linking specifically means linking throughout your blog.
And about it, i ever heard a software to do internal linking manually. So, if the system find there is word “Do”, their always linking it to article titled “Do or No Do follow” automatically. If i’m not wrong, Lax from TZI is use it. Do you know about the software/plug-in?
.-= akira07´s last blog ..Make or Break – Website Review =-.
It could be “insights” plugin which he will be using..
Donot believe in any softwares Bro. Make it ur selves and related articles. That could be more effective too.
.-= Senthil Ramesh´s last blog ..How To Use Facebook Effectively =-.
I thought the best link building technique was link exchange, anyway i have learnt a new method.
Thanks
i have tried to use the internal link build. But i still not manage to get some backlinks from that. I also havent get my pagerank. Is it because of my failure on link building? Thanks for information!
.-= Cytogenetics and Cancer Research´s last blog ..Apoptosis | Type 1 Programmed Cell Death Pathway =-.
There is no connection with back links and internal links. Internal linking helps you to pass the page rank (or link juice. technically speaking) to the other pages of ur site.
.-= Senthil Ramesh´s last blog ..Take Care Ann, Your Blog can be Spammed =-.
Bro, internal linking increases the PR of other pages. Technically speaking it passes the link juice to other pages to distribute the PR you get for one page.
.-= Senthil Ramesh´s last blog ..Take Care Ann, Your Blog can be Spammed =-.
Yeah that’s sound logically. But however, we’re it’s rare to find our article PR is increased. Most of website only have PR on their homepage.
.-= akira07´s last blog ..Make or Break – Website Review =-.
No if u do internal linking effectively it will spread. Why should have PR 7 in home page when PR 5 is enough, at these times u can share this PR with other pages to get constant PR.
.-= Senthil Ramesh´s last blog ..How To Use Facebook Effectively =-.
I have page rank on a lot of my internal pages, so this is something I should do more. I was doing it a lot at the start, but got lazy!
.-= Tom@Surveys For Money´s last blog ..Make Money Online Survey Website =-.
I was under the impression that the only way to increase PR and rank in search engines was link exchanging. Thanks for the insight on a new method that sounds much more beneficial!
Bro, Link exchanging can get you PR for some page and if you want to distribute it to other Pages you must go for Internal Linking.
.-= Senthil Ramesh´s last blog ..Take Care Ann, Your Blog can be Spammed =-.
It’s nice reason even i don’t know if Google giving same weight or no to the internal link for the PR measurement.
.-= akira07´s last blog ..Make or Break – Website Review =-.
It doesnt give u same weight, but the matter is u do receive PR and why shouldn’t u accept it by linking internally.
.-= Senthil Ramesh´s last blog ..How To Use Facebook Effectively =-.
This method are effective, i guarantee it. If you do as what typhoon says. Thanks typhoon for share your SEO knowledge for public like us.
I can see Typhoon good at SEO too besides Blogging. Are u familiar with SEO, Typhoon?
.-= Senthil Ramesh´s last blog ..Take Care Ann, Your Blog can be Spammed =-.
Yeah, webmaster niche is of my interest.
So have you learnt SEO or everything from just experiences?
.-= Senthil Ramesh´s last blog ..Take Care Ann, Your Blog can be Spammed =-.
Yeah, pure experience
That must be wonderful. You have a long way to go, Sushant.
.-= Senthil Ramesh´s last blog ..Take Care Ann, Your Blog can be Spammed =-.
Knowledge which come from experience is always the best because it’s honest and pure and also already tested.
Is this internal linking come from your research and experience also?
.-= akira07´s last blog ..Make or Break – Website Review =-.
I had no experience in Internal Linking or Link Building too. But, when I started blogging, I read articles and network with people to know bout it. Its always good to learn from experience.
The concept of interlinking is a natural one for me; my first experience with hyperlinking came from Windows Help design and content development. But I need to practice using stronger anchor text than “click here” – the link should be on the “to learn effective SEO techniques” (or whatever you want the reader to “click here” to do. Links should be natural, meaningful, and useful to your human readers, though.
.-= Holly Jahangiri´s last blog ..Ethics in Blogging =-.
Of course, and when it comes to blogs, its good to mention the old posts so that people can find it and it s a good internal linking strategy
.-= Senthil Ramesh´s last blog ..Take Care Ann, Your Blog can be Spammed =-.
Or you can choose some fixed keyword to be linked to fixed article. I mean, when you type a word of “contest”, always link it to another article titled “Contest Strategy To Get Reader”. And you can do it for another word.
For make it more clear, you can see the example. Techzoomin.com is the one who apply it.
.-= akira07´s last blog ..Make or Break – Website Review =-.
There are some plugins for it and WP Robot does it I think. Isn’t it Typhoon?
No, WP Robot doesn’t have that kind of functionality yet. Where you read that?
I haven’t read it. But, I saw at ur blog, that some of keywords turned into links automatically. How did that happen? I guessed it was by WP Robot.
.-= Senthil Ramesh´s last blog ..How To Use Facebook Effectively =-.
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