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So You Think You’re Good At SEO, Huh?

By Typhoon On Under SEO Tips

If you really are an SEO expert, then chances are, you’re aware of *some* points discussed in this post. However, if you don’t consider yourself an expert when it comes to SEO, go on and read this post. You’ll find almost all of it interesting and worth the time spent reading.

That said, this post is not going to be on something specific. Instead, it’ll discuss on SEO as general. It won’t be the boring principles and concepts, either. So don’t shy away from it just yet.

What does SEO involve, anyway? Some say it involves building backlinks, others say it involves optimizing the internal functions of the website (linking structure, keywords density etc), while a few say it’s all about getting the word out and about.

Put simply, SEO involves everything. From optimizing your website, to getting the word out and about. If you’re trying to build backlinks as part of your SEO strategy, then try the following tips next time.


Create content that’s not only engaging but induces a feeling of ‘want to share’ in your readers

Your readers will always want to share interesting stuff. Everyone does. Take advantage of this human trait. Create content that is not only engaging, but also compels your readers to share it with others. This way you’re not just making sure that readers keep coming back for more; instead they’ll get new readers with them. Extra traffic and backlinks… without the extra work.

Write about it first

You don’t have to be BBC news. But you can still blog about the ‘new hype’ as soon as possible. It’s not the news that will set you apart. It’s the review on the news that will get you visitors. And when you get visitors, you get attention. And attention, obviously, leads to more quality backlinks!

Disagree!

Vague… yes. But also effective. Sometimes following the trend is not enough. Sometimes you have to break off and travel in the opposite direction. If everyone says “Yes” to a particular issue, you say “Yes, but No”. Doing so sets you apart from all the rest. And when that happens, you become the center of attention. You get blogged about (or linked to) and that results in backlinks. Found Tricky? ;)

Remember though, when planning an SEO strategy there’s a couple issues that you should take care of. Stuff that you need to stay away from. It’s the blackhat techniques. They sure seem inviting and interesting. Given the fact they tend to produce results almost immediately. However, in the long run, there’s nothing worse than blackhat SEO techniques.

Here are some known and popular Blackhat Techniques[I don't recommend trying it if you are not a daring person ;) ]:

Hiding Text

Popular blackhat SEO method often used by spammers to stuff their pages with all sorts of keywords. Their intentions vary. Some do it to boost their search engine rankings (artificially), others do it to trigger high paying advertisements (contextual ad serving technology) while others do it to aid them in their overall SEO strategy. The mere idea of hiding text to boost rankings definitely sounds inviting, but the search engines will catch up on to it very soon. So unless you’re looking to get banned, refrain from it.

Cloaking Pages

The most common (and dangerous) method that falls under Blackhat SEO. The basic concept of cloaking involves serving two different pages. One to the search engines, the other to the real visitors. Spammers create a page full of keywords and phrases (and content that makes no sense) in order to boost their search engine rankings. This page is returned whenever a search engine bot visits their website. However, when a real user visits their website, a completely different page is returned.

Buying/Selling Links

Up until recently, this was the hype. People buying links all over to boost their search engine rankings. However, while it’s not blackhat, it most certainly affects the search engines in a negative way. Anyone can buy a few high quality links to get a boost in their search engine rankings. There’s no guarantees that the site itself is going to be of any value. However, the search engines would obviously rank it higher, given the fact it has high quality links pointing back to it.

The problem arises when a common man searches for something, and ends up visiting the site; of course, disappointed because there’s nothing worth looking on the site. This, in turn, creates a negative impression of the search engine. One visitor makes no difference, but for something like Google, MSN, Yahoo, we’re talking about millions of visitors.

That said, recently, all the major search engines have started cracking down on paid links. Paid links manipulate the way in which site reporting and sorting occurs, and is thus considered unethical.

Conclusion

It’s very easy to get carried away when making up an SEO strategy for your brand new website. Thing is, you need to make sure you don’t get carried away. Make logical decisions and judgments. Decide what’s best for your website/blog before you blindly implement every other SEO tip you come across.


Article Written By Typhoon

Yo! I am Typhoon a.k.a Sushant, a 17 yrs. old blogger from India and the owner of SmartBloggerz. Here I try to share useful Blogging related articles which would help a blogger to succeed. You can connect to me on Twitter.

Typhoon has written 333 superb article(s) on this blog



Don't be shy ;) Share your thoughts on this article by commenting below. Remember that this is a do follow blog with many more exciting features!

121 Comments Add yours

  1. akira07
    December 21, 2009
    4:46 pm

    I’m not SEO expert or the one who take it on my concentration, since i think if we’re giving our best, the SEO will be done automatically. Yeah, you know what i mean…Good content+Interact with reader = word of mouth = link for you –> automatic SEO, right? For all blackhat listed above, please avoid it for sure, i’m not add additional reason since it’s totally clear that the method is unallowed.
    akira07´s last blog ..Quick report – My Smartbloggerz Commenting Idol 2 Participation My ComLuv Profile

  2. Vishal Sanjay
    December 21, 2009
    6:36 pm

    This is an awesome post Sushant, i know people used to buy text links are having a hard time these days and even ad networks brokering such text links are having a bad time. though i am not an expert in seo, i do think i know it well.
    Vishal Sanjay´s last blog ..The return of the ‘Dot com bubble’ My ComLuv Profile

  3. Keith from Business3.0
    December 21, 2009
    6:48 pm

    I am not a so called “expert” in SEO, but have been researching and reading about it for almost 2 years now. I have built about 10 sites, and have made a few mistakes along the way, but common sense told me what techniques were not worth the effort, or which ones may have been black hat. If you use common sense (meaning if it sounds to good to be true, it probably is!) while optimizing your site(s) you probably will catch any bad tactics quickly.
    Keith@Business3.0´s last blog ..Do-Follow Comments and Comment Luv My ComLuv Profile

  4. iWoodpecker
    December 21, 2009
    6:52 pm

    The more I get into SEO, the more I think, that it takes a lot more, than just following some known rules. The most important tip is that you have to wait.. to wait a lot. And you have to find those aspects, that work best for you.

    Even if some blogger with tons of subbed says, that “YOU HAVE TO DO SMTH LIKE THAT”, don’t think, that it will work for you.

    The only right strategy is to CREATE, DO MISTAKES and LEARN.
    iWoodpecker´s last blog ..Insane List of 140 Do Follow & Nofollow Blogs with CommentLuv 2010 My ComLuv Profile

  5. Robert Bravery
    December 21, 2009
    7:51 pm

    Wise words young man. So many SEO people believe they have what it takes, when in fact they just employ black hat tactics, over do the SEO. In the long run the clients site actually suffers more than if it were left alone.
    Robert Bravery´s last blog ..What to get your blog for Christmas? My ComLuv Profile

  6. Melvin
    December 21, 2009
    8:02 pm

    I used to really do a lot of blackhat automated seo stuffs but as time progresses search engines become smarter so I got to refrain from doing those or else suffer for getting banned soon.

  7. MrCyberSmart
    December 21, 2009
    8:45 pm

    Love the post. The part about link cloaking is important. I am totally an “old school” blogger and stay away from Google slap tactics.

    SEO-SES-SEM- You talk about all three in the post. SEO has two basic aspects- on and off page best practices. Simple correct content outline.

    1- H1 Title Tag Post Title ( Not to be confused with THE title tag in
    the All-In-One SEO plugin) )
    This is the main title that contains the EXACT target keyword phrase.
    Not that it IS the keyword, but that contains it.

    2- Opening sentence
    also has the EXACT target keyword phrase ONE time.

    3- First paragraph
    Contains TWO LSI keywords, or related keyword phrases. NOT the target.
    Do not- “do not stuff.” This makes the cyber critters jittery.

    3- H2 Title Tag
    Should include one of the LSI keyword phrases

    4- Additional post paragraphs
    Each idea transition should have a h2 tag that is descriptive.
    Gently “sprinkle” LSI phrases in the paragraph text.

    One tip is to first write without any SEO in mind so that you have
    writing “flow”, and then go back and modify with SEO in mind.

    A few other notes:

    Long-tail and Shot-tail keyword phrases:

    “Key words” as many people think of them are not just words but
    phrases. WEB HOSTING is a short tail. BEST WEB HOSTING would be
    long-tail up to 5 words. After that…. no point.

    Just a few quick basics. This makes for a SEO basic text compliant
    page or post. Thanks again and have a great week!
    MrCyberSmart´s last blog ..Starting Your Business Website- The Essential Right Choices My ComLuv Profile

  8. element321
    December 21, 2009
    9:11 pm

    I am not a so called “SEO Expert” but I have been researching SEO for a while. I work as SEO consultant for a company and have been on the that has several SEO contracts that have been keeping our clients on the first page and in most cases, top 3 Google search ranks. Of course our clients are local and only concerned with being top ranked in their local operating areas. Depending on what type of services they require, we do everything on your list and I have to agree with you and everyone else that black hat and link selling is a bad idea.

    When researching, I have found that there are not that many so called “experts” or SEO Gurus out there. Just people claiming to be the best and charge a lot of money for theirs services and training. The true experts and gurus out there are the ones that have been doing it the longest and have a large resume and references of successful clients. Also another reminder, most experts will not share 100% of their tactics, tips, strategies with everyone.

    Great post. By following your steps, most everyday people should be able to get there ranks and google search results up.
    element321´s last blog ..Daily Delicious Posts Dec 18th 2009 My ComLuv Profile

  9. Bloggeri from Blogidy
    December 21, 2009
    10:45 pm

    I am nowadays so pissed about all the SEO techniques like directory submissions and article submissions. They only provide you with limited exposure and a limited amount of back links.

    The only thing that one should use is Link Baiting. Basically write content so compelling and good that people will willingly link to your site.

    I have written an article about link baiting and it is my best work, hope you permit the link,
    http://blogidy.com/2009/11/link-baiting-tactics-build-links-the-easy-way/

  10. cfagbata
    December 22, 2009
    12:03 am

    This post is coming at a time, I have my neck deep in SEO – studying, learning and researching various techniques. I am no where near a PRO but I definitely will refrain from black hat methods because of the future consequences. Thank you Sushant for this educative piece.
    cfagbata´s last blog ..You Can Become Successful with Just A Little Self Help – Want To Know How? My ComLuv Profile

  11. Teasastips
    December 22, 2009
    1:34 am

    SEO done right, takes time to get all that traffic to your blog. However, if done correctly, you should see improvements daily, in the areas of more comments to your posts, more money from adsense, and more retweets (if on Twitter). Thanks for the great post, fantastic writing for a 16year old!
    Teasastips´s last blog ..A Chance To Engage Readers: The Zemanta Plug-In My ComLuv Profile

  12. Dennis Edell
    December 22, 2009
    8:35 am

    The bad part is, so many “experts” make SEO seem so much more difficult then it really is so they can sell useless services.
    Dennis Edell´s last blog ..The $10 Winner And More Good News….. My ComLuv Profile

  13. chandan from work at home
    December 22, 2009
    11:47 am

    SEO is really very interesting work. I specially take time to find out the dofollow link and search for the way of putting my link there. Its like one adventure work for me.

    I prefer the search engine traffic than other source of traffic, because search engine traffic are more valuable.
    chandan@work at home´s last blog ..How Google Caffeine effect on your work at home blog ranking system? My ComLuv Profile

  14. Senthil Ramesh
    December 22, 2009
    12:17 pm

    I never go with Black Hat techniques. I have read lot of books to increase positions in SERP but most of them was Black Hat. Content and sufficient social bookmarking is enough to start and your learning and experience makes you a better SEO consultant, professional or whatever.
    Senthil Ramesh´s last blog ..25 Google Wave Invites for Grabs My ComLuv Profile

  15. Felix from Earn Money At Home
    December 22, 2009
    12:35 pm

    Wow! It really helps me my friend. I am glad that the vacation has come and so I can update my blog and know what are the happenings in the blogosphere.

  16. Menzess
    December 23, 2009
    3:28 pm

    You’re absolutely right,SEO needs both onsite & offsite optimization.But I think google is taking serious action even it is banning sites for selling links.

  17. Steve R, SEM Manager
    December 23, 2009
    11:36 pm

    Although SEO is still one of the best strategies for traffic generation and rank building, I would say it’s almost impossible for small business to achieve significant results without little to no investment. We have been noticing more and more that local search marketing and local SEO seem to be the best techniques, but on the more global scale of things SEO requires investments of time, knowledge and previous expertise which not many of self-starters have.

  18. Jenn
    December 24, 2009
    11:12 am

    I have no much knowledge about SEO, or rather none at all but I heard that it’s the way of optimizing your website to earn more money. Is it?
    Jenn´s last blog ..Lalalalove Contest My ComLuv Profile

  19. Keith Davis from Public speaking and Presentation Skills
    December 26, 2009
    4:31 pm

    Hi Sushant
    I’m no expert on SEO but I do read the Rand Fishkin articles and watch his videos over at SeoMoz. I also use a few SEo plugins on my site – you can probably guess which ones!

    Thanks for a reminder that we should be writing good content and not resorting to keyword stuffing.
    The hard part is writing that compelling content… we can only try.
    Keith Davis@Public speaking and Presentation Skills´s last blog ..The eyes have it! My ComLuv Profile

  20. Cory from SEO Services
    December 29, 2009
    12:26 am

    Content is king in SEO… I’m a firm believer you need content lots of it to rank high. Thus, focus on articles, blogs, etc.
    Cory@SEO Services´s last blog ..A Common Question and Answer about SEO: How Long? My ComLuv Profile

  21. John from Weight loss Supplements
    December 29, 2009
    12:28 am

    I would steer clear of Black hat methods…. it’s an unnecessary risk, when white hat methods are quite effective.
    John@Weight loss Supplements´s last blog ..Muscle Building Foods – Build Muscle Fast With This Protein Strategy My ComLuv Profile

  22. will from laser hair removal for face
    December 29, 2009
    11:53 pm

    For the diligent SEOer, white hat methods definitely suffice. The community of do-follow and commentluv blogs is really huge when you start to look around! Thanks for your info, for allowing me to post, and for using commentluv. Please feel free to drop backlinks on my blog to your pages anytime!!

  23. irfan from cinema bioskop
    January 8, 2010
    10:04 am

    My Tips for good seo ..update your blog at 1 posting for one weak. The ideal is 3 posting for one week. Also add backlink everyday at least 2 backlink everday.

  24. Tyler
    June 5, 2010
    6:26 am

    This is more of a list of things not to do than things to do, which is also very important I suppose. I can not stand blackhatters and their shady techniques. So if you’re going to do SEO don’t do that! please!

    Tyler @ Natural Anxiety Cures
    Tyler´s last blog ..Anxiety and Panic Attack Relief My ComLuv Profile

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