Why Article Marketing FAILS To Deliver

by anand · 78 comments

This is a guest post by Anand Srinivasan who is the founder of KnewThis.com

We have all been there and done that. Article marketing is supposed to be one of the most genuine ways to get a lot of back link and traffic to our niche blogs. It is said that all you need to do is write one genuine article on an ezine directory and watch it getting copied all over the internet, thus getting you lots of back links. The ezine directory itself gets ranked in search engines thus earning you relevant traffic.

But how many of us have seen success with article directory? Yes, there indeed has been lots of people who have made considerable number of affiliate sales through article directories, but what I am talking about here, is the return on investment.


Time is Money and from this perspective, article directories take a lot of time and effort.

Word Length:

Most article directories require you to write at least 300 word articles. How many such articles can you write in a day?

Time Spent:

Most of us are better off writing 5-10 sentence paragraphs, but writing a good article is an altogether different ball game. Even assuming one good article takes 20 minutes, it means you can hardly write two articles in an hour. Then comes the more arduous task of submitting it to the different article directories. Of course, there is software to do it, but then most of them are paid and most people do article marketing  because it is free. Otherwise, don’t you think they can simply buy links?

Site Name:

Most article directories easily give away that the article poster is simply trying to build links. A search engine visitor visting ‘GoArticles’ can easily realize that the website is a place where people submit articles which means that what he is getting is not genuine advice, but simply a promotion to the author’s website.


As a result of all these cons, while there are conversions from article directories, they are not how much one would like. The only people who seem to keep article marketing alive are those who sell ebooks that teach you how to do article marketing.

Have you tried article marketing? What has been your experience? Please do tell us in the comments.

About anand

Anand Srinivasan is the founder of KnewThis.com, which the World’s First Ask&Answer portal for affiliate webmasters to get valuable backlinks and traffic. Learn more about KnewThis by clicking here.

has written 1 superb article(s) on this blog

Colleen March 1, 2010 at 10:28 pm

Actually, article marketing has worked well for us. Mainly as a source of inbound links. Also, when we go through the effort of localizing the title, we actually get some traffic to our real estate website.
.-= Colleen@Kennewick Homes´s last blog ..Kennewick Real Estate =-.

Shristy Chandran May 23, 2010 at 11:11 am

Well, article marketing might not be as effective as it used to be for some affiliate marketers due to netizens spamming it to hell, but that is still the most cheapest and cost effective marketing which also provides loads of content to the search bots which is their food anyday. Now regarding spammers, they are everywhere in any case, that is something which we got to live with, but can you point me another marketing method which is as cost effective or as cheap as article marketing for the results it produces, combine it with some general marketing (read SEO) and you can get some real ROI, at least it works well for CPC (adsense, adbrite et al) oriented content sites, of course, might be a different story for affiliates.
.-= Shristy Chandran@acid reflux´s last blog ..Nature’s Tips for Perfect Health =-.

diocelin June 12, 2010 at 4:48 pm

What works with some people might not work with you, but still you will not know if you wouldn’t try. There are lots of proofs why article marketing is good for our website, but sometimes our ideas end up into the articles we submit to article directories and our website sucks because of lesser post. Balancing things is recommended to keep things working in order.

Amanda August 7, 2010 at 4:49 am

Hmmm, I don’t think that article writing is for all of us. Not everyone can write 300 word articles in every 30 minutes or less. And we must admit that most of us would take at least one day to create an interesting article.

Luke August 20, 2010 at 5:38 pm

“The only people who seem to keep article marketing alive are those who sell ebooks that teach you how to do article marketing.”

How right you are! And I think this statement could be expanded to include many areas of internet marketing. It seems like many of the “gurus” make most of their money by teaching others how to make money…seems a bit ironic, but maybe I’m just a little bitter since I’ve invested so much time with little success 🙁

Writing articles doesn’t need to take a long time, but writing GOOD articles can’t be written in an hour (at least from my own experience). And although I’m no “guru”, it seems like it would make more sense to spend your time writing one really good article, instead of a few “average” ones.

Michael August 28, 2010 at 5:32 pm

So you say article marketing fails to deliver? I say that is not true. Article marketing when done right is a great way to make money. I have been using article marketing for years and can say that it has done wonders for me. I earn a steady income from article marketing. In order to succeed with article marketing you must
1. Choose keywords with a low to moderate competition
2. Optimize your site and content for those keywords
3. Write unique articles optimized for your chosen keywords, with anchor text links of your keywords pointing to your website.
4. Submit to as many article directories as possible
5. Understand that this is not an overnight thing. You must consistently write and submit your articles and realize that it might take weeks or months to get sizable results.

Think about how big EzineArticles, GoArticles, and other major article directories have become. All of these directories have content submitted by authors and some of these authors have submitted thousands of articles. Now, if these authors have submitted thousands of articles, can you really say article marketing doesn’t work? I know I sure can’t.

Michelle Sterling September 7, 2011 at 2:11 pm

I do agree with you that writing articles could take a lot of time however it does pay off especially if you write valuable content. If you have other means in optimizing your site, you can actually outsource article writing. There are a lot of talented writers out there and you just have to find them in the online money site.

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