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Why Article Marketing FAILS To Deliver

By anand On December 6, 2009 Under SEO Tips

This is a guest post by Anand Srinivasan who is the founder of KnewThis.com

We have all been there and done that. Article marketing is supposed to be one of the most genuine ways to get a lot of back link and traffic to our niche blogs. It is said that all you need to do is write one genuine article on an ezine directory and watch it getting copied all over the internet, thus getting you lots of back links. The ezine directory itself gets ranked in search engines thus earning you relevant traffic.

But how many of us have seen success with article directory? Yes, there indeed has been lots of people who have made considerable number of affiliate sales through article directories, but what I am talking about here, is the return on investment.


fail

Time is Money and from this perspective, article directories take a lot of time and effort.

Word Length:

Most article directories require you to write at least 300 word articles. How many such articles can you write in a day?

Time Spent:

Most of us are better off writing 5-10 sentence paragraphs, but writing a good article is an altogether different ball game. Even assuming one good article takes 20 minutes, it means you can hardly write two articles in an hour. Then comes the more arduous task of submitting it to the different article directories. Of course, there is software to do it, but then most of them are paid and most people do article marketing  because it is free. Otherwise, don’t you think they can simply buy links?

Site Name:

Most article directories easily give away that the article poster is simply trying to build links. A search engine visitor visting ‘GoArticles’ can easily realize that the website is a place where people submit articles which means that what he is getting is not genuine advice, but simply a promotion to the author’s website.

Conclusion

As a result of all these cons, while there are conversions from article directories, they are not how much one would like. The only people who seem to keep article marketing alive are those who sell ebooks that teach you how to do article marketing.

Have you tried article marketing? What has been your experience? Please do tell us in the comments.


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Article written by anand

Anand Srinivasan is the founder of KnewThis.com, which the World’s First Ask&Answer portal for affiliate webmasters to get valuable backlinks and traffic. Learn more about KnewThis by clicking here.

anand has written 1 superb article(s) on this blog

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71 Comments Add yours

  1. Lucifer from Blog Contests

    December 6, 2009
    4:49 pm

    article writing can give u returns on investments sounds cool…word limit is 300 i can write this kind of post hardly 1 per week it is a difficult job…y only ebook selling people keep it alive…i have not yet tried article marketing…btw anand a good guest post by you ;)
    Lucifer@Blog Contests´s last blog ..Prizes Worth Over $1200 @FamousBloggers My ComLuv Profile

    • Anand Srinivasan

      December 6, 2009
      11:30 pm

      Thanks Lucifer. That’s the point. With so much to write, though it does get traffic to you, if you think the kind of work that can otherwise get done in the time you write and submit articles to different article directories, the returns are really not equal to the time spent.

      • Lucifer from Blog Contests

        December 7, 2009
        12:25 pm

        ya true it takes time and we can spend that time on your blog instead of writing article for others
        Lucifer@Blog Contests´s last blog ..Prizes Worth Over $1200 @FamousBloggers My ComLuv Profile

        • Anand Srinivasan

          December 8, 2009
          12:12 am

          Exactly :)

        • akira07

          December 8, 2009
          4:21 am

          Well, and also article marketing is min 300 word. If we’re make it for our blog, it can be divided into 2 article (150 word each).

          So, better try another marketing way, you mean?
          akira07´s last blog ..Make or Break – Website Review My ComLuv Profile

          • ZXT

            December 9, 2009
            6:34 pm

            Akira do you know how short is 150 words? It is just like a long comment with 3 to 5 paragraphs. Sometimes when I write in my blog I can see the word count in my Wordpress and after my introduction I can see the word counts goes 100 already. So a couple more sentences and you’ll get to 150 words already and thats only for introduction. I will still add the body and the end part. In fact this very comment of mine right now is about 100 words already. Try to count and tell me how many exactly in your reply.
            ZXT´s last blog ..Sunday’s Babe of the Week My ComLuv Profile

        • ZXT

          December 13, 2009
          9:59 am

          Exactly. Maybe guest blogging monthly is okay though to get some traffic from other blogs.
          ZXT´s last blog ..Go get them Tiger! My ComLuv Profile

    • ZXT

      December 9, 2009
      6:26 pm

      I think article marketing isn’t for everyone. But if you are a good writer or really likes to write then by all means try it and for sure you’ll get something good in return.
      ZXT´s last blog ..Share your Paypal WishList and Earn $100 My ComLuv Profile

  2. Charles from link building companies

    December 6, 2009
    9:03 pm

    Wow, this sounds great. I’ve never heard of a word limit at 300 words. I personally submit articles a lot to promote my website. I prefer goarticles and ezineartciles. Goarticles is my favorite, because it is lenient.

  3. Dennis Edell

    December 7, 2009
    4:42 am

    Who said ONE article??
    Dennis Edell´s last blog ..Blogging Halted Here – Don’t Despair, This Is A Good Thing! My ComLuv Profile

  4. Kelvin Servigon

    December 7, 2009
    6:00 am

    I haven’t tried article marketing, and as I read your post, I think I will never try article marketing.
    Kelvin Servigon´s last blog ..My First Take on Slow Shutter Speed Photography My ComLuv Profile

  5. Dr Janardhan

    December 7, 2009
    10:27 am

    it is so nice to hear from Indians, about material related to blogging and e marketing etc.. I was searching for these people since many days, it gives me a sense of comfort to read them. An involuntary trust element sinks into mind while reading your blog.
    thank you
    Dr Janardhan
    madurai
    Dr Janardhan´s last blog ..Amrutadi Guggulu – anti obesity herbal medicine of Ayurveda. My ComLuv Profile

  6. chandan from work at home

    December 7, 2009
    10:34 am

    I do not get much time for write article. But I know that article marketing is great way for get traffic and backlink.
    chandan@work at home´s last blog ..Great list of work at home scams sites My ComLuv Profile

  7. Paul from entertainment tonight

    December 7, 2009
    12:32 pm

    Article marketing is truly a powerful way to get one way backlinks to your site but you will need a lot of time or a lot of money to invest to someone who writes articles as their way of living.

    Whoever I think that article marketing is better than other ways to build a good backlink because they are free. most article directories provides a good back link since the the page where you link too has something to do with your site.
    Paul @ entertainment tonight´s last blog ..Another Miley Cyrus nip slip scandal My ComLuv Profile

  8. Vishal Sanjay

    December 7, 2009
    12:49 pm

    Nice post anand this is just wonderful for beginners, but i still think there is a lot more needed for successful article marketing
    Vishal Sanjay´s last blog ..PR 0 to PR 4 in just 2 months My ComLuv Profile

  9. RahulBuzz

    December 7, 2009
    5:53 pm

    Article marketing transfer huge authority to your blog and sudden trust. Still wrting one good articles take time. Believe me this will help you in future. But don’t rely on article marketing fully. I saw one guy made 5 page website and did 50 ezines whats the use..he earn less then $1 per month.

  10. akira07

    December 8, 2009
    4:12 am

    I ever write article marketing, but post it on forum thread. In that time, i sell DVD. It’s not sell well, i’m only sell about 10-15 package per month. But, i think the investment is already returned.
    Well, need to exercise more.
    akira07´s last blog ..Make or Break – Website Review My ComLuv Profile

  11. scheng1

    December 8, 2009
    10:50 am

    I still prefer to submit to Hubpages. At least I get to earn from Adsense, and get backlinks to my blogs
    scheng1´s last blog ..Reflection: stock market investment and mood swings My ComLuv Profile

  12. Alex

    December 8, 2009
    5:29 pm

    I have been using ezinearticles for article marketing and have been getting backlinks and traffic.

  13. Career | Male Nurse

    December 8, 2009
    6:05 pm

    Writing articles for the sake of marketing will have a tendency to sound impersonal. If you got the time, this is supposed to work. But there are better ways available.

  14. Alex

    December 8, 2009
    9:26 pm

    That is why there are freelance writers on the internet that are ready to write articles for cash.

  15. George H

    December 9, 2009
    4:14 am

    For me , i haven’t tried this marketing type before but i hear it has good revenue in getting back links and having attention in Search Engines too , I still gather more information about and hope it really helps us achieving at least what we hope for our sites .

  16. akira07

    December 9, 2009
    4:22 am

    About time spent, it’s not for writing time only. It’s because sometime we want to use picture/graph on our article. Looking for pic is also take our time, right?

    Using picture, your article marketing become more interesting
    akira07´s last blog ..Make or Break – Website Review My ComLuv Profile

    • George H

      December 9, 2009
      8:46 pm

      yes Lady it takes time also but not always people care for pictures , they give care to what is written inside article, am one of persons that don’t give attention to photos or graphs like giving care to the article point and way is written …

  17. ZXT

    December 9, 2009
    6:24 pm

    I think this is my weakest link. Article making. I think I need to write better and clearer.

    These are good tips Anand. Thanks for sharing.
    ZXT´s last blog ..Sunday’s Babe of the Week My ComLuv Profile

    • akira07

      December 10, 2009
      3:42 am

      Would you like to give me url where i can see the example of your article marketing? So, i and reader here can giving advice, even i’m not master also. What do you mean by clearer,anyway?
      akira07´s last blog ..Make or Break – Website Review My ComLuv Profile

      • ZXT

        December 10, 2009
        8:44 pm

        What url? Like what I’ve said. Article marketing is my weakest link, meaning I am not into article marketing. Clearer means concise and precise…to the point. Readers will unedrstand right away without having to read it the second time around.

        Are we clear?
        ZXT´s last blog ..What’s Hot on YouTube My ComLuv Profile

  18. Keith from Business3.0

    December 21, 2009
    7:55 pm

    Personally, I think you should NOT submit to article directories, especially not for links. Your time would be better spent writing articles for your own site and if your content is good, people will link to you naturally.

    Web and article directories seem to be really popular (along with forum signatures) for the wrong reasons and therefore the purpose of them has been tainted. I am also wondering if press releases are starting to become tainted as well.
    Keith@Business3.0´s last blog ..Do-Follow Comments and Comment Luv My ComLuv Profile

  19. kathleen from Legitimate Work From Home Jobs

    February 4, 2010
    8:29 pm

    I made an attempt at article marketine with little success. I spent several hours writing an article to the proper specifications, with proper SEO, only to achieve little new visitors. Sure, I initially got an influx of visitors but that fizzled away after a few months. I could have spent that time writing new posts on my blog

  20. Colleen from Kennewick Homes

    March 1, 2010
    10:28 pm

    Actually, article marketing has worked well for us. Mainly as a source of inbound links. Also, when we go through the effort of localizing the title, we actually get some traffic to our real estate website.
    Colleen@Kennewick Homes´s last blog ..Kennewick Real Estate My ComLuv Profile

  21. akira07

    December 10, 2009
    3:48 am

    That’s the challenge for a article marketing creator. It’s about how to attract people with just simple and short but clear article :) .
    akira07´s last blog ..Make or Break – Website Review My ComLuv Profile

  22. akira07

    December 10, 2009
    3:54 am

    Anyway for article directory, do you know “Cake” strategy? It’s better to not posting whole article. This is the example :

    10 Tips to seduce a girl

    ……………introduction…………..
    1. …………………….
    2 ……………………..
    3………………………
    4.
    5.
    STOP HERE…!!!

    Don’t post all of your 300 word article on here. Make them wonder about the rest and then their will click your link.

    Why cake? Because full cake is always interesting than a piece of cake.
    akira07´s last blog ..Make or Break – Website Review My ComLuv Profile

  23. ZXT

    December 10, 2009
    8:37 pm

    Okay give me some links on good but 150 word articles.
    ZXT´s last blog ..My three month old blog My ComLuv Profile

  24. ZXT

    December 13, 2009
    10:10 am

    No I never heard of Cake strategy but it seems like a very god one. Thanks for sharing.
    ZXT´s last blog ..What’s Hot on YouTube My ComLuv Profile

  25. akira07

    December 13, 2009
    11:11 am

    Well the startegy already used by a lot of article marketer, i’m also get the idea from one blog. Yes, it’s nice. Thanks for the appreciation. Just try it
    akira07´s last blog ..Make or Break – Website Review My ComLuv Profile

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