Writing an Article That Converts Into Sales: Part 1
Article Marketing is one of the successful way of internet marketers to make profits with products. Many people, looking at these successful internet marketers also desire to make money online through article marketing but many of them fails because they are not able to create an attracting article that will convert into sales for them.
In order for our articles to pull in visitors to our websites from major article sites like EzineArticles.com; we need to create our articles to do two things. One is to offer useful information and the other is to attract them to click through to our websites.
By offering useful information, we are able to build trust with our readers. This also subtly establishes us as experts. You also do not want to reveal everything within your article. When you do so, they will click away once they read your article and not visit your website where you make your sales.
Your article should be a teaser article written to convince them that they should click through to your website and see what you have to offer. If it sounds challenging to you, I assure you that it is not as I will illustrate to you how easy and simple it can be.
Format of a Traffic-Pulling LSI-Compliant Article
For pulling good amount of traffic to our article, we will first need to get some Long Tail Keywords for our self. A great article on DoshDosh, titled “How to Find and Target Long Tail Keywords for More Search Engine Traffic” could be of great help to you in searching it.
Now once you have searched it, you have to make use of them in your article. Let’s use a keyword like “Registry Cleaner Software” for the purpose of illustrations.
Format of an Article
All articles should contain 3 parts:
- The article title;
- The article content or body;
- The author resource box
Article Title:
The article title tells your reader what to expect from your article. Make it catchy and invoke curiosity. Keep it below 100 characters.
“10 Tips To Keep Your Registry Clean” and “How To Fix Your PC Registry In 3 Steps!” are some examples of powerful article titles.
Tip: People love numbers. Numbering always attracts the attention of your readers.
Article Body:
The article body is where you share the information with your reader. Ideally, have 1 article introduction and at least 4 paragraphs including the conclusion.
Author Resource Box:
The author resource box is where you can place your links to your websites. This is where you pitch your sales and is the most important portion. A lousy resource box will spoil your entire article and ruin your chance of making any sale.
On the contrary, a well-crafted resource box will capture the attention of your audience and make them want to check out your website. Compare these two.
- John makes a living selling reports online. Learn how he does it. Click Here.
- John cashes in $300 paydays selling simple $7 reports. Copy his 5-figure income blueprint and start churning your autopilot cash reports now!
(the bold underlined words are hyperlinks that bring people to his sales page)
Which one is more attractive and which one will you usually click on? Look at what others are doing. Use their ideas.
Continue Reading Part 2 Of Writing an Article That Converts Into Sales…
Article written by Typhoon
Yo! I am Typhoon a.k.a Sushant, a 17 yrs. old blogger from India and the owner of SmartBloggerz. Here I try to share useful Blogging related articles which would help a blogger to succeed. You can connect to me on Twitter.Typhoon has written 332 superb article(s) on this blog
December 2, 2009
5:12 pm
I would CLick The Second Link Since it is more attractive and tells abt wat it is all abt … btw article can convert into sales if you have great number of readers nd that can lead to sales…nd the most important of the 3 things i think Articles Title Is The Most Important nd that only decide whether one should Read the Article or not…
Lucifer@Blog Contests´s last blog ..Chance To Win Laptop & IPod
December 3, 2009
6:06 pm
Also love the usage of number on the title idea. Well even i’m not reading yet a data which prove that people love number, but as a reader i feel it right. This matter already discussed on many blog.
akira07´s last blog ..Make or Break – Website Review
December 5, 2009
12:12 pm
For some reason, lists are – and always have been – quite popular. Maybe it’s because reading seems more manageable with a roadmap of sorts. A lot of people don’t really like to read, but if you promise only to hold their attention through “7 things” they’ll sit still long enough to get the gist of it.
Holly Jahangiri´s last blog ..5 Fun WordPress Plug-Ins You CAN Live Without – But Won’t Want To
December 5, 2009
4:17 pm
How about an idea to use list but on the end of title?
If usually, people will create “100 ways to get backlink”, how if i make it become “Get backlink in 100 ways”. Still effective?
akira07´s last blog ..Make or Break – Website Review
December 5, 2009
7:40 pm
I think the first title will attract people more better. The other title is looking good but it looks like some improper title.
December 5, 2009
5:27 pm
Ya u are right we should know the trick to catch the people in the right way
Lucifer@Blog Contests´s last blog ..Chance To Win Laptop & IPod
December 8, 2009
7:16 pm
For some strange reason words like “trick to catch the people” used in such close proximity to one another get my hackles up. And then it becomes another one of those irresistible challenges…
Catch THIS.
Well, I give you props for “in the right way,” but I’m still wary of the bear traps lurking in the forest, and I’m well aware that your avatar sets you apart from “the people.” Hmmph.
Holly Jahangiri´s last blog ..Ethics in Blogging
December 6, 2009
4:33 am
Not to mention they’re much easier to plagiarize – err – redo on another blog.
Dennis Edell´s last blog ..Blogging Halted Here – Don’t Despair, This Is A Good Thing!
December 8, 2009
7:03 pm
Them’s fightin’ words, Dennis!!! Grrrrrrr.
Although, occasionally, it’s fun to write something that’s MEANT to be picked up by the scrapers. It’s kind of like the old “reverse 419.”
Except the latter’s probably more fun, since there are real people – not just mindless bot scripts – involved.
Holly Jahangiri´s last blog ..Delicious Irony: Mattel, Target, Wal-Mart Make Headlines Again
December 8, 2009
9:27 pm
A nifty little trick to foil scraper plans – always try to give yourself some sort of back link in the first few sentences of an article.
Dennis Edell´s last blog ..Blogging Halted Here – Don’t Despair, This Is A Good Thing!
December 9, 2009
6:49 pm
Yes I agree like articles about 5 fun worpdress plug ins you cna live without. Right Holly?
ZXT´s last blog ..What’s Hot on YouTube
December 2, 2009
7:30 pm
Hey Typhoon,
You are absolutely right about writing great articles and how, if you gain the trust of your readers, they will click through to your linked page.
I think it is also helpful to understand that the landing page you send readers to should also help the reader and should not be “just a sales page”.
I find when I click through to a hardcore sales page I am immediately put-off. I’m not saying there can be no attempt to monetize the traffic you generate, but if you offer up some value, you’ll be closer to gaining a trusting customer in the long run.
Thanks
Art
Art@Free Article Marketing ´s last blog ..Will Capping Interest Rates Reduce Credit Card Debt
December 2, 2009
8:00 pm
The technicalities of writing an article is widely known however there some that really goes overboard although quite convincing doesn’t necessarily convert because it scares people away especially superfluous digits and too good to be true testimonials. One of which that I dread the most are squeeze pages that doesn’t offer any value.
Building trust and integrity should be the first priority of every internet marketer and that alone once achieved can bring in unspeakable rewards.
Mathdelane @Software Critics´s last blog ..Keystroke Encryption Tool for Identity Theft Prevention
December 8, 2009
7:04 pm
Trust and integrity – what a concept. I like it.
Holly Jahangiri´s last blog ..Ethics in Blogging
December 2, 2009
9:28 pm
Awesome Sushant, I know article marketing is the best way to generate affiliate sales, a few people told me that it had died out, but i was pretty successful in that. Anyhow nice post and nice to see your blog updated again. I’ve been dying to see a post.
Vishal Sanjay´s last blog ..Generating passive income from your blog
December 4, 2009
7:36 am
Have you ever buying e-book after reading some statement/word on article in a site? That’s prove of word power.Not only how to make great article marketing, but also how to distribute the article. Article directory such that e-zine is just example, you can find a lot of tips to make your article spreaded. Good luck.
akira07´s last blog ..Make or Break – Website Review
December 5, 2009
12:14 pm
I have found some of my articles in the most bizarre and stupid places; I’ve stopped submitting them for the time being, because they’re only working for others. Of course, that’s because I misunderstood the whole concept and actually wrote articles, not ad copy.
Holly Jahangiri´s last blog ..Saving Sammy: Curing the Boy Who Caught OCD (Book Review)
December 6, 2009
4:31 am
I sincerely hope I was not the only one to catch the sweet sarcastic undertone in this one…nice!
Dennis Edell´s last blog ..Blogging Halted Here – Don’t Despair, This Is A Good Thing!
December 6, 2009
6:50 pm
Shhhhh…the “sweet sarcastic undertone” is a reward for actually READING comments. LOL
Holly Jahangiri´s last blog ..Let’s Take the Guppies for a Walk Around the Blogs!
December 3, 2009
1:21 am
Not too much of just a teaser”; EA among others are coming out with stricter rules to ban fluff.
Dennis Edell´s last blog ..Whoopsy Commentluv Is Busted! You Have Permission To Leave ONE Link.
December 5, 2009
12:15 pm
Every time I see fluff, I think, “There oughta be a law…” (Oh, dangit, there I go with the ellipses and parentheticals again. It’s late. I’m out of coffee. I should sleep.)
Holly Jahangiri´s last blog ..Monday News & Views
December 6, 2009
4:29 am
I have coffee but it is Saturday, I don’t do big words on weekends…
Dennis Edell´s last blog ..Blogging Halted Here – Don’t Despair, This Is A Good Thing!
December 6, 2009
6:50 pm
Did I use a big word? Where?
Holly Jahangiri´s last blog ..Let’s Take the Guppies for a Walk Around the Blogs!
December 7, 2009
12:53 am
ellipses and parentheticals – shame on you.
Dennis Edell´s last blog ..Blogging Halted Here – Don’t Despair, This Is A Good Thing!
December 8, 2009
7:06 pm
Those are big words to you, Dennis? Big words are things like “floccinaucinihilipilification.” As in, “Our former President’s floccinaucinihilipilification of our country’s economic woes did not, in fact, make them any less real or significant.”
Go over to my site and search for “Wordy Wednesday.” I see I’m going to have to start that back up!
Holly Jahangiri´s last blog ..Ethics in Blogging
December 8, 2009
9:25 pm
During evenings and weekend, it don’t take much to be labeled a big word.
Dennis Edell´s last blog ..Blogging Halted Here – Don’t Despair, This Is A Good Thing!
December 3, 2009
6:11 am
Usually I don’t click on any link in this way, but if you want me to choose, I will choose the 2nd one, at least I know the 2nd link has cheaper or free report, but usually I don’t buy this kind of ebook. But no doubt, article marketing is a great way in converting sales. I’ve been writing more than 10 articles and submitted to Ezine, I did receive quite some traffic to the landing page, of course generated some sales too.
I believe that choosing the right product and affiliate program to promote is the key, I’ve promoted few products and only 1-2 products did well.
This is a great tip though.
Regards,
Lee
Lee Ka Hoong@How To Make Money Online´s last blog ..WebHostingGeeks – The Web Hosting Review Site
December 8, 2009
7:08 pm
Funny how we all want “cheap” or “free” but we all want to make money, too. Someone’s getting the short end of this deal.
Anyone here ever read Atlas Shrugged?
Hey, just askin’… (says she with the ellipsis fetish)
Holly Jahangiri´s last blog ..Let’s Take the Guppies for a Walk Around the Blogs!
December 3, 2009
11:53 am
Proper article marketing can make a site build visibility and authority status in its niche. A good marketing article can bring name recognition, authority status in a niche, and might also bring in backlinks and even targeted traffic.
cPanel We Hosting´s last blog ..It’s like Schadenfreude, only like for nice people
December 5, 2009
12:22 pm
I’m ROFL at your linked post title – that’s more effective, right there, than “article marketing.”
Made me look!
Holly Jahangiri´s last blog ..Balut (Rhymes with “Foot”)
December 3, 2009
4:20 pm
I have already tired writing an article which converts to build some back links to my site and also to drive some relevant traffic but sad to say that I haven’t tried article marketing which may lead to sales.
I believe that this is because I don’t have a landing page for a product. Or maybe it is because I am not really active on affiliate marketing?
Paul @ entertainment tonight´s last blog ..Movies to Watch for this Christmas
December 4, 2009
7:31 am
What do you mean really active on affiliate marketing? Affiliate marketing is need you’re active just for in the first, for the rest, it will automatically running (passive income). But of course, article marketing is support it, so we can’t say affiliate marketing is 100% passive income.
In the case of you, there is many possibilities. The important thing, already try the tips given above?
akira07´s last blog ..Make or Break – Website Review
December 5, 2009
12:24 pm
I don’t know about this passive income thing, akira07. I bought shampoo the other day that promised to raise my IQ 50 points while I slept, and conditioner that claimed it would make money for me while I slept, but I woke up $3 poorer and feeling kind of stupid.
Holly Jahangiri´s last blog ..Pre-order A Puppy, Not a Guppy
December 5, 2009
4:14 pm
That’s why, there is so many definition of passive income. In my personal opinion, i agree there is no business concept which 100% earn you money while you’re do nothing.
So, i define passive income as income which earned using the Pareto principe (20% 80%). And on affiliate marketing, the 20% is coming from writing article and setuping account on affiliate site+make a website, which give us 80% of earning.
akira07´s last blog ..Make or Break – Website Review
December 6, 2009
4:38 am
Perhaps it soaked in a wee too much and wiped out some cells…
Dennis Edell´s last blog ..Blogging Halted Here – Don’t Despair, This Is A Good Thing!
December 6, 2009
6:52 pm
Oh… I missed the fine print. Damn, you’re right, Dennis. “RINSE. REPEAT.” It’s right there, in itty bitty 4pt type. My bad.
Holly Jahangiri´s last blog ..Let’s Take the Guppies for a Walk Around the Blogs!
December 8, 2009
7:10 pm
This might also explain the near-migraine I had, yesterday. I don’t think it wiped out those cells quickly. I think it dissolved them, slowly and painfully.
Speaking of slow and painful, anyone know the number for the dog catcher in Houston?
Holly Jahangiri´s last blog ..Ethics in Blogging
December 8, 2009
8:28 pm
I am personally a Dog Lover though I don’t have any pet dog at my home(due to my mom who thinks that I can’t care myself then how you will care that dog) but I give that love to my street dogs..I hate Dog Catchers who catches innocent/cute dogs but I am completely with them if they are catching any dog dangerous to human beings in any way..
December 8, 2009
8:37 pm
I’m a dog lover, too. And the two I’m growling at this morning are actually kind of cute, but their owners should be fined. These dogs are roaming the neighborhood – in violation of the leash laws (all dogs MUST be confined by a fence or a leash when outdoors, and must be under the direct supervision of a human), and they are growling at/threatening kids on their way to the school bus stop. I found them – they’re just trotting all over our neighborhood, marking their territory (everyone’s lawns and porches), and generally being an adorable nuisance. I called to them both, and the chihuahua’s a cheeky little thing, but only brave enough to bark at me – won’t let me near it. The little bulldog’s being fairly docile, just following along with its tiny, troublemaker pal. I didn’t quite have the heart to run them over with my car, even though the chihuahua dared me too and tried playing “chicken” with my front tires.
Holly Jahangiri´s last blog ..Ethics in Blogging
December 3, 2009
6:01 pm
My answer is : I will click #2 option. The #1 option is not interesting at all, i know john is selling something, so what? I can’t get it….
The option no.2 is attract me because there is a clear amount about how much you can get if using the technique, and also more additional information which can make people hynotized to click it.
akira07´s last blog ..Make or Break – Website Review
December 5, 2009
12:25 pm
Click, click, click…but will you buy?
You are getting sleepy…sleepy…sleepy…why are you staring at me like that? You said to make people hypnotized to click it!!!
Holly Jahangiri´s last blog ..Why are They on Facebook with No Face?
December 5, 2009
4:11 pm
Haha but the important thing to do first is to make people click it.
The rest, buy or no, it’s all depend on how the sales letter writted.
However, without “one simple click”, there is no chance to get earning
akira07´s last blog ..Make or Break – Website Review
December 8, 2009
7:11 pm
If you JUST get people to click it, though, won’t that get you banned by Google? (Oh, there I go being disingenuous, again.)
Holly Jahangiri´s last blog ..Ethics in Blogging
December 5, 2009
5:30 pm
the question was which link would u like to click…nd as far as buying is concerned it depends on the product…
Lucifer@Blog Contests´s last blog ..Chance To Win Laptop & IPod
December 8, 2009
7:18 pm
I’d like to click the one that says, “I’m going to give you $1 million right now, no strings attached, and no ‘hidden offers’ to complete. Just click this link. And I don’t even need your name, address, serial number, or bank routing info…” Hah! Thought of everything, didn’t I?
Holly Jahangiri´s last blog ..Ethics in Blogging
December 8, 2009
8:25 pm
If someone offers that big amount without having anything in return, then it means the person is probably a scamming or the money he is offering is Black Money i.e Illegal.
December 8, 2009
8:38 pm
Ya think? Really? Dangit.
Holly Jahangiri´s last blog ..Ethics in Blogging
December 5, 2009
4:21 pm
Ok even i know the way of how to make great article marketing, problem still on there. The example is languange.
For normal article, there is so many article writer service. But for “sales article”, is there any service for make it? And how about the price rate?
akira07´s last blog ..Make or Break – Website Review
December 5, 2009
5:03 pm
I agree with Holly as many people click on hyperlinks and no one give attention to product i offer.
Sure that #2 option is better and should bring its use of all article …
December 8, 2009
7:12 pm
Clicks don’t really do much without sales to back them up. Well, maybe they eventually result in the drying up of certain revenue streams for bloggers…
Holly Jahangiri´s last blog ..Ethics in Blogging
December 6, 2009
4:36 am
Sorry, #1 for me. The blue hype-er link in #2 is a total turn off.
Dennis Edell´s last blog ..Blogging Halted Here – Don’t Despair, This Is A Good Thing!
December 6, 2009
4:21 pm
The Blue Hyperlink is also on the #1st one…
Lucifer@Blog Contests´s last blog ..Prizes Worth Over $1200 @FamousBloggers
December 7, 2009
12:38 am
Sorry, you missed my reference. The 2nd is much to hype filled and most of the time meant to snag the newbie get rich quick crowd.
Dennis Edell´s last blog ..Blogging Halted Here – Don’t Despair, This Is A Good Thing!
December 6, 2009
6:57 pm
Oh, Dennis, that was disingenuous – you know #2 is more effective, since it’s more SPECIFIC. Save “Hype on Hyperdrive” for another blog post. Or should that be “I’m Blue, Blah-Bad-Me, Dabadooo…”
I’m sensing a disturbance in the Force, here, though – how about you? I KNOW I didn’t make any of those hyperlinks that are showing up in some of my comments here. And it raises an interesting issue – is adding wormholes to someone ELSE’s comments, with their NAME on them, ethical? Might it not IMPLY an endorsement that they are not at all prepared to give? It’s starting to get my hackles up. I think, in future, I’m going to have to be more careful where I leave my comments.
Holly Jahangiri´s last blog ..Let’s Take the Guppies for a Walk Around the Blogs!
December 7, 2009
12:42 am
I knew you’d get it. lol
And yes, that is a post I’ve been meaning to write as well. I’ll reply to your email ASAP but the short answer is NO, you have nothing to fear.
Dennis Edell´s last blog ..Blogging Halted Here – Don’t Despair, This Is A Good Thing!
December 8, 2009
7:14 pm
Reassuring to read it in nice, clear type – but I didn’t really THINK I had anything to fear. Even here. Typhoon was quick to remedy that!
Holly Jahangiri´s last blog ..Ethics in Blogging
December 7, 2009
5:45 am
You make some great points. I have used article marketing for links mostly as I have not been able to convert well. I will definitely read this post again and try to integrate some tips before I ramp up on my ezine submissions.
Tycoon Blogger´s last blog ..Top Blog Contests of the week
December 8, 2009
10:52 am
It’s true that people love numbers, especially when there is a $ in front of the numbers.
scheng1´s last blog ..Reflection: stock market investment and mood swings
December 8, 2009
7:19 pm
If one $ is good, are $$ better?
Holly Jahangiri´s last blog ..Ethics in Blogging
December 8, 2009
8:24 pm
Ya, more the $$$, more the attention it grabs..Bt there is some limit to it until it looks like a spam
December 8, 2009
8:40 pm
How many? I think you should run a poll. “Click the number of $ is takes for this headline to look spammy to you:”
_ $
_ $$
_ $$$
_ $$$$
_ $$$$$
_ None of the above, but if you’re going to make a Christmas tree out of $$, you should put presents under it!
Holly Jahangiri´s last blog ..Ethics in Blogging
December 9, 2009
6:52 pm
Wow this article of yours proved to be popular Sushant. Look how many post you already have? Almost a hundred I think.
ZXT´s last blog ..What’s Hot on YouTube