Writing an Article That Converts Into Sales: Part 1

by Sushant Risodkar · 66 comments

Article Marketing is one of the successful way of internet marketers to make profits with products. Many people, looking at these successful internet marketers also desire to make money online through article marketing but many of them fails because they are not able to create an attracting article that will convert into sales for them.

In order for our articles to pull in visitors to our websites from major article sites like EzineArticles.com; we need to create our articles to do two things. One is to offer useful information and the other is to attract them to click through to our websites.

By offering useful information, we are able to build trust with our readers. This also subtly establishes us as experts. You also do not want to reveal everything within your article. When you do so, they will click away once they read your article and not visit your website where you make your sales.

Your article should be a teaser article written to convince them that they should click through to your website and see what you have to offer. If it sounds challenging to you, I assure you that it is not as I will illustrate to you how easy and simple it can be.

article-marketing-sales

Format of a Traffic-Pulling LSI-Compliant Article

For pulling good amount of traffic to our article, we will first need to get some Long Tail Keywords for our self. A great article on DoshDosh, titled “How to Find and Target Long Tail Keywords for More Search Engine Traffic” could be of great help to you in searching it.

Now once you have searched it, you have to make use of them in your article. Let’s use a keyword like “Registry Cleaner Software” for the purpose of illustrations.

Format of an Article

All articles should contain 3 parts:

  1. The article title;
  2. The article content or body;
  3. The author resource box

Article Title:
The article title tells your reader what to expect from your article. Make it catchy and invoke curiosity. Keep it below 100 characters.

“10 Tips To Keep Your Registry Clean” and “How To Fix Your PC Registry In 3 Steps!” are some examples of powerful article titles.

Tip: People love numbers. Numbering always attracts the attention of your readers.

Article Body:
The article body is where you share the information with your reader. Ideally, have 1 article introduction and at least 4 paragraphs including the conclusion.

Author Resource Box:
The author resource box is where you can place your links to your websites. This is where you pitch your sales and is the most important portion. A lousy resource box will spoil your entire article and ruin your chance of making any sale.

On the contrary, a well-crafted resource box will capture the attention of your audience and make them want to check out your website. Compare these two.

  1. John makes a living selling reports online. Learn how he does it. Click Here.
  2. John cashes in $300 paydays selling simple $7 reports. Copy his 5-figure income blueprint and start churning your autopilot cash reports now!

(the bold underlined words are hyperlinks that bring people to his sales page)

Which one is more attractive and which one will you usually click on? Look at what others are doing. Use their ideas.

Continue Reading Part 2 Of Writing an Article That Converts Into Sales…

About Sushant Risodkar

Yo! I'm +Sushant Risodkar & my nickname on web is Typhoon. I'm a 19 yrs. old young blogger from India & the owner of SmartBloggerz. If you are looking for SUCCESS as a blogger & affiliate marketer then SmartBloggerz is the right blog for you. You can follow me on Twitter or be my friend on Facebook. And hey! Don't forget to LIKE SMARTBLOGGERZ on Facebook. Read more .

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{ 62 comments… read them below or add one }

George H December 5, 2009 at 5:03 pm

I agree with Holly as many people click on hyperlinks and no one give attention to product i offer.
Sure that #2 option is better and should bring its use of all article …

Reply

Holly Jahangiri December 8, 2009 at 7:12 pm

Clicks don’t really do much without sales to back them up. Well, maybe they eventually result in the drying up of certain revenue streams for bloggers…
.-= Holly Jahangiri´s last blog ..Ethics in Blogging =-.

Reply

Dennis Edell December 6, 2009 at 4:36 am

Sorry, #1 for me. The blue hype-er link in #2 is a total turn off.
.-= Dennis Edell´s last blog ..Blogging Halted Here – Don’t Despair, This Is A Good Thing! =-.

Reply

Lucifer December 6, 2009 at 4:21 pm

The Blue Hyperlink is also on the #1st one…
.-= Lucifer@Blog Contests´s last blog ..Prizes Worth Over $1200 @FamousBloggers =-.

Reply

Dennis Edell December 7, 2009 at 12:38 am

Sorry, you missed my reference. The 2nd is much to hype filled and most of the time meant to snag the newbie get rich quick crowd.
.-= Dennis Edell´s last blog ..Blogging Halted Here – Don’t Despair, This Is A Good Thing! =-.

Reply

Holly Jahangiri December 6, 2009 at 6:57 pm

Oh, Dennis, that was disingenuous – you know #2 is more effective, since it’s more SPECIFIC. Save “Hype on Hyperdrive” for another blog post. Or should that be “I’m Blue, Blah-Bad-Me, Dabadooo…”

I’m sensing a disturbance in the Force, here, though – how about you? I KNOW I didn’t make any of those hyperlinks that are showing up in some of my comments here. And it raises an interesting issue – is adding wormholes to someone ELSE’s comments, with their NAME on them, ethical? Might it not IMPLY an endorsement that they are not at all prepared to give? It’s starting to get my hackles up. I think, in future, I’m going to have to be more careful where I leave my comments.
.-= Holly Jahangiri´s last blog ..Let’s Take the Guppies for a Walk Around the Blogs! =-.

Reply

Dennis Edell December 7, 2009 at 12:42 am

I knew you’d get it. lol

And yes, that is a post I’ve been meaning to write as well. I’ll reply to your email ASAP but the short answer is NO, you have nothing to fear.
.-= Dennis Edell´s last blog ..Blogging Halted Here – Don’t Despair, This Is A Good Thing! =-.

Reply

Holly Jahangiri December 8, 2009 at 7:14 pm

Reassuring to read it in nice, clear type – but I didn’t really THINK I had anything to fear. Even here. Typhoon was quick to remedy that!
.-= Holly Jahangiri´s last blog ..Ethics in Blogging =-.

Reply

Tycoon Blogger December 7, 2009 at 5:45 am

You make some great points. I have used article marketing for links mostly as I have not been able to convert well. I will definitely read this post again and try to integrate some tips before I ramp up on my ezine submissions.
.-= Tycoon Blogger´s last blog ..Top Blog Contests of the week =-.

Reply

scheng1 December 8, 2009 at 10:52 am

It’s true that people love numbers, especially when there is a $ in front of the numbers.
.-= scheng1´s last blog ..Reflection: stock market investment and mood swings =-.

Reply

Holly Jahangiri December 8, 2009 at 7:19 pm

If one $ is good, are $$ better?
.-= Holly Jahangiri´s last blog ..Ethics in Blogging =-.

Reply

Typhoon December 8, 2009 at 8:24 pm

Ya, more the $$$, more the attention it grabs..Bt there is some limit to it until it looks like a spam ;)

Reply

Holly Jahangiri December 8, 2009 at 8:40 pm

How many? I think you should run a poll. “Click the number of $ is takes for this headline to look spammy to you:”

_ $
_ $$
_ $$$
_ $$$$
_ $$$$$

_ None of the above, but if you’re going to make a Christmas tree out of $$, you should put presents under it!
.-= Holly Jahangiri´s last blog ..Ethics in Blogging =-.

Reply

ZXT December 9, 2009 at 6:52 pm

Wow this article of yours proved to be popular Sushant. Look how many post you already have? Almost a hundred I think.
.-= ZXT´s last blog ..What’s Hot on YouTube =-.

Reply

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