Writing an Article That Converts Into Sales: Part 2

In Part 1 of Writing an Article That Converts Into Sales, we read some basic things that should be the part of your articles and how you have to present it.

Now, in this part we will read how to create that kind of article which will convert into sales and will give you maximum profits. This part includes Keyword Researching through a Google Tool (no it’s not that older one) about which you will read in this article. Also you will read some popular types of styles in article marketing which gains maximum profit.

How to Use Our Target Keywords In Articles

Your articles should be written such that the target keyword “Registry Cleaner Software” appears within the article title, the first and last sentences of the article body. We should also use the keyword within the middle paragraphs. A trick to get higher ranking is to break the keyword up and use the words in the title.

An example article title could look like this – “Registry Cleaner Software Review – Find Out About The Top 3 Registry Cleaner”

The first sentence of the article may read like this:

There are dozens of registry cleaner software sold online and it can be challenging to find one that meets our PC needs.

Aim for the keyword density of 1% to 1.5% for your article body. This works great for ranking within top 10 in Google from my experience. What this means is that for every 200 words in your article, the keyword is mentioned 2 or 3 times.

Ideal Length of an Article?
The article length must not be too long as it bores your reader. A 300 to 400 word article is ideal. EzineArticles.com only requires a minimum of 250 words.

Latent Semantic Indexing/Analytics (LSI/LSA)

This may sound foreign and complicated. Let me explain it in simpler terms. This is a term that is becoming popular in content publishing. You see, many spammers used to use keyword spamming within their web page content to get them to rank in the search engines. Basically, what they do is to stuff their target keywords everywhere in the article title and body to trick the spiders into thinking that their content contains quality information related to the keywords, hence the mentioning of the keywords all the time.

Google caught up with their acts and decided that content should be ranked according to its overall context to the keyword, rather than just the keyword count and density. In other words, when we create our article, we are going to make them contextual to the keywords we are trying to rank.

To put it plainly, if we are targeting the keyword “registry cleaner software”, we want to make sure that our content is relevant to it’s meaning we want to write about how the software works and when we need it, what a registry error means, what are the options available in the market and so on.

The article should also contain relevant and related keywords like “windows registry”, “computer”, “PC”, “registry errors”, etc.

Google “~target keyword – target keyword” and you will find some LSI keywords that Google feels is relevant and contextual to your target keyword. For example, I will Google “~registry cleaner –registry cleaner” to see what other keywords Google think are related to “registry cleaner.

Google Labs “Sets” project is another powerful tool to find keywords Google feel are related and contextual.

TIP: Think along the line of offering useful information that is contextual to the target keyword and you will do well in terms of LSI/LSA.

Most Popular Types of Articles to Write

There are different types of articles we can write. I have tested many. Review style, “How To” and List-style articles are the most popular and converts the best.

1. Review Style
A review style article talks about the pros and cons of certain products or services. Using our “registry cleaner software” example, we may talk about the pros and cons of a particular software, say RegCure.

If we are promoting “Commission Blueprint”, an IM product, we can do it the same way.

The easiest way to write a review is to go to Google for information and rewrite it. The best is of course to buy/download the product and give a complete “dissection”. Do not appear to sound biased. Include one con at least to sound neutral.

2. How To Style
A “how to” article basically shares information about how to do something. If you are promoting registry cleaner software, you may want to write about “How to detect spyware on your computer?” Chances are your readers are looking for information to know if their computers are infected.

When they read your article, they will learn how to detect spyware on their computers. So what’s next? Surely they will want to know what they can do to remove them! That is where you start to introduce them to check out your product in your author resource box.

3. List Style
This is where you try to list a number of things concerning your target topic.

By that, you can write about the “3 Advantages of Owning a Dog”, “3 Ways to Get Over a Break Up”, “5 Reasons Why You Need to Visit Africa”, “5 Tips to Overcome Anxiety” and so on.

For example, if you want to promote a registry cleaner software, you can write an article titled “3 Signs That Suggest Your PC Needs A Registry Cleaner” or “4 Tips to Repair Your Computer Registry”.

Conclusion

So this is the end of the Two Part Series Article On Writing Articles That Converts. I hope following the tips mentioned in both the parts, you will seriously see a good success with article marketing for making money online.