Why Should You Blog Regularly?
If you’re going to be a successful blogger, one important point to keep in mind is that you should update your blog regularly. By regular, I simply mean that you should define a schedule and STICK to that schedule. Do NOT wander off that schedule, ever.
But, that’s difficult, right? Why?
The major reason why people tend to lose interest midway through their blogging is because they start out wrongly. They decided to blog about something that was not really their point of interest. So, primary rule to success is – Blog about what you love!
Here I share 4 reasons why you should blog regularly:
A Regular Schedule Turns Readers Into ‘Loyal Readers‘
The idea is pretty simple. When you plan and stick to a schedule, your readers get used to that schedule. Eventually, they don’t have to rely on the blog feeds either. As long as they are well aware of your posting schedule, they’ll generally visit your blog themselves on days when they expect you to update the blog. Finding fresh content gives them a reason to keep coming back!
You Lose Traffic When You Deviate
Consider the point above. When loyal readers re-visit your blog, they do so with the expectation of reading something new. If you regularly SKIP your scheduled posting times and neglect the entire blogging area, then these visitors will gradually get disappointed. They won’t be able to keep track of your blog updates and quite a few might simply stop visiting you. This generally leads to a decline in traffic (and a sharp decline, mind that) which is the last thing you want if you’re aiming to be a successful blogger.
Regular Updates = Higher Search Engine Positions
Obviously, Search engines want content. They love content. Everytime they visit your blog, they’ll scrape it for new content. If they find it, they index it. And when they index it, you have more pages indexed in a particular search engine. That, in turn, means you have more chances of people visiting your blog when they’re searching for something, as with the addition of each new blog post, you basically widen the scope of topics you cover. And the more pages and quality posts you have indexed, you get more authority in the search engines. Anyone who has a basic idea of success, would not disagree with this post!
Regular Updates Get You More Backlinks
Don’t forget that quite a few of your readers are also bloggers(in most of the niches). And when you regularly update your blog, every once in a while they’ll like something you posted and link back to you from their own blogs. What does this offer you? Free backlinks! Who would not want free backlinks? All it takes is some time to stay true to your schedule and you get so many benefits without having to actually work hard for them.
Conclusion
There’s countless advantages of regularly updating your blog. More traffic (which leads to more revenue), more exposure, you establish yourself as a professional in your blogging niche, etc. Of course, it all requires you to stick to your schedule. And if you’re short on time, then plan a schedule that does not require too much time, but can still effectively keep your blog fresh!
Are you able to stick to your schedule? If not, what makes that thing does not happen? Let me know by commenting below.
Article Written By Typhoon
Yo! I am Typhoon a.k.a Sushant, a 17 yrs. old blogger from India and the owner of SmartBloggerz. Here I try to share useful Blogging related articles which would help a blogger to succeed. You can connect to me on Twitter.Typhoon has written 333 superb article(s) on this blog
January 13, 2010
6:43 pm
You are so right in speaking about those pointers .I completely agree about loyal readers and blog posting.
I blog for all the above reasons but also as it helps me to express myself too …
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January 13, 2010
6:52 pm
i too believe in the essence of sticking to a schedule….if you have started your schedule as alternate day posting, stick to that….never change the schedule or it may backfire
January 17, 2010
7:22 pm
Nice to know that Tushar. If you are having alternate day posting schedule then you should try to stick to it. But if you skip it by more 3-4 days then it won’t bother much to your readers..
But if you skip that schedule by almost 2-3 weeks. Then it raises a Big questions for your readers..
January 13, 2010
8:31 pm
Yeah, stick to our post schedule surely mean a lot for blogging success. I face significant traffic drop when i can not post for 1 week after new years holiday. Thanks god it already back in track now.
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January 17, 2010
7:27 pm
If you are new to blogging, that one week gap will surely affect many of the new bloggers.
But suppose, if Darren Rowse(problogger.net) goes of for a week. Then I don’t think there will be big down spike in his traffic. Because, he is already having 5000+ articles on his blog which is bringing continuous traffic.
January 14, 2010
12:20 am
I believe that this is so true, to blog often enough to keep people interested in your blog and get some
loyal followers. I try to blog at least every other day and sometimes every day. It is hard to find original content all the time.
January 17, 2010
7:47 pm
Nice to know about that schedule. Pets niche is a big niche. All you need to do is little bit brainstorming to get ideas and thus your schedule won’t get affected.
You may like to read this post which could help little bit in that. – “How To Write An Article When You Have A Creative Block“
January 14, 2010
1:54 am
Planning schedule is needed for every work… Planning is very easy but following that schedule is
very difficult. We have be consistent in blogging. This shows our identity
January 17, 2010
7:51 pm
Yeah, I agree to you in that. Planning is way easy but following it strictly is like a difficult thing for most of the part time bloggers. As a part time blogger, sometimes I am also not able to stick to my posting schedule which is an article in every 2-3 days. I usually skip that schedule by some more 2-3 days due to work overload.
January 14, 2010
5:12 am
I have to agree with all of these reasons, they make a lot of sense! Blogging more just bring in more unique and useful traffic, so you can get more money and build your brand a lot quicker!
January 17, 2010
8:00 pm
Thanks for your comment. Nice to see you here for the first time(commenting). Keep commenting
January 14, 2010
6:03 am
Hmmmm your comment form looks messed up might be my browser, anyway you have some great points about keeping readers.
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January 17, 2010
7:54 pm
Yup, that problem occured because I was testing a post editor plugin (fckeditor) which also caused some problems to comment part causing “null” text appearing as comment and some other probs.
But it’s fixed now..Thansk for your comment
January 14, 2010
6:29 am
Good points, If you want to really establish a good reputation online, one of the most important things you must do is to update your blog regularly. However, focusing on quality over quantity should be our goal…
January 17, 2010
8:03 pm
You made a good point there. One should not forget the quality of the post a blogger is presenting on the blog just in order to show that he is updating blog daily.
January 14, 2010
8:56 am
So when you say stick to a schedule, if a add a new post twice a week is it important that the updates occur regularly on the same days of the week? I mean is it wrong if one week I add a post on Monday and Thursday, but another week it is Sunday and Thursday?
January 17, 2010
8:08 pm
No. It really doens’t matter on which day you are publishing the articles. On an avg. if you stick to “Monday and Thursday, but another week Sunday and Thursday” schedule, the difference is usually of 3-4 days in both cases which I don’t think will create much of any difference if you are blogging in that schedule from past couple weeks/months.
January 14, 2010
9:28 am
I strongly agree with you that updating our blog regularly could bring countless advantage, but the problem is that sometimes we have limited time in updating the blog. However, I try to update my blog once 2-3 days since I have few blogs and several websites need to be managed. Anyway, I'll try to update my blog in daily basis in coming day, that's one of my goal in 2010.
P/S : Not really like your commenting management option, I still prefer the original wordpress comment section. Also, when I tried to reply comment as a threaded comment, it shows "Null" and I couldn't be able to add my comment.
Best Regards,
Lee
January 14, 2010
6:38 pm
Oh..Sad to know about that trouble you have faced on the blog. I think it happened because I was testing a plugin “FCKeditor”. The reason I was testing it becasue the wordpress inbuilt Ckeditor is not working while editing “pages”.
But just now, I have disabled it and I think it wopn’t give any more problem
January 14, 2010
10:15 pm
Yea, everything is fine now, if not I wouldn’t be able to write this comment. Just test it for you.
January 14, 2010
3:57 pm
I have been trying to make regular updates but it is really hard if you have full time job and want to blog about something that is time consuming (Web Development in my case). But soon some things in my life are going to change and I hope to have enough time for regular updates. So I will have a huge traffic soon…
January 14, 2010
6:44 pm
Oh, It’s a great trouble to handle a blog as well as work a in a full time job. I know how hard it is because same is the case with me as a student.
Recently, Melvin made a guest post “Time Management For Bloggers And Marketers“. In that he explained importance of time and how you can manage it for 3 different categories of people.
January 14, 2010
7:00 pm
Typhoon…You can’t say it more better. One of my goals is to blog regularly this year. I started full blogging last year and decided to step up this year. I have written scheduled post but internet connectivity limits my posting regularly. I have made about 5 post this year. I only hope to get better.
Thanks for this
January 16, 2010
4:24 am
Hi,
Maybe you need my plugin then. If you’re interested let’s talk. It would be bad netiquette to do so on this blog.
January 17, 2010
8:13 pm
Nope Billy, I won’t bother if you help readers on this blog through commenting in any way.
But @freeblogger, wordpress have already inbuilt feature for scheduling post, then why don’t you use it?
January 14, 2010
8:27 pm
A good idea would be to survey readers on how often they like to get new updates.
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January 17, 2010
8:15 pm
That’s a nice concept. But didn’t saw anyone trying it. Have you seen some blogger using that idea of surveying?
January 14, 2010
9:06 pm
Couldn’t agree more on the regular updates. Lately I’ve been falling behind, and if no one else says anything, my mother does. *shame*
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January 14, 2010
11:41 pm
I blog on a daily basis, because it keeps me readers coming back for more! It also builds authority for my site
January 14, 2010
11:46 pm
I stopped posting at my blog once, and i noticed that 25% of my rss subscribers left due to lack of updates.
January 17, 2010
8:19 pm
Ya, that’s another reason you shoul try blogging regularly or at your schedule. I recently wrote an article – “Why Your Feed Readers May Think To Unsubscribe?”
In that, I included a same reason “You or Your Blog is very Inconsistent” and many people agreed to that in the comments.
January 15, 2010
2:16 am
I think these are great tips. I have a question though. What type of schedule, as in how often should a blogger post? (every day every other day)
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January 17, 2010
8:20 pm
It’s your own will and also how your niche demands. As a new blogger, in most of the niches, you should try updating your blog atleast 4 times a week.
January 15, 2010
7:39 am
Really satisfied with your views Sushant. Regular posting is the key and also most difficult task to maintain if you want to become a successful blogger.
January 17, 2010
8:24 pm
That’s right Anil. If you maintain it then you will surely see yourself climbing the stairs of becoming a successful blogger.
Thanks for your Comment
January 15, 2010
7:41 pm
Couldn’t agree more!
I post every 2 days (one day I post, the next day I don’t), and in the summer I didn’t stick to that schedule. I found I lost about half of my traffic, but as soon as I maintained a good schedule it rose back up again.
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January 17, 2010
8:27 pm
Basically, when you hault your schedule for a longer time, you will most probably see your feed readers visitng your blog on your recent update made just after the long break. And when you slowly start picking up the pace, the nthey will become regular visitor again and even traffic from other sources like Twitter or other social bookmarkign sites will rose..
January 15, 2010
10:46 pm
You have made some very good points, and explained them very well. There are a few blogs I like, but they are not updated as frequently as I hope. This makes me think the blog owner is not interested in the topic.
January 17, 2010
8:32 pm
Yup, that may be the reason. But you can not surely say that the blogger is not interested. There could be some other problems also. But it’s readers mindset that most will think like that and so I included that reason in this post.
But atleast, the blogger should right up the reason as a blog post if he/she will be away from the regular blogging schedule.
The blogger should have a blog backup if he is leaving blogging for some time.
January 16, 2010
4:32 am
Hmm… Something to think about but i think a beginner blogger should work the hardest to grow his blog and repeat readership. I know some gurus that post once in 3 days now but did 3 posts per day per blog 4 years ago when they started.
January 17, 2010
8:37 pm
Yeah, that’s right. A newbie blogger should have a better blog updating schedule. They should not take hint of creating their blog schedule from other professional bloggers whose blogging schedule may be of updating once a week or so..They should not forget that these professional blogger who are blogging from a long time are already having tons of articles on the blog to which search engines or other websites are bringing loads of traffic every day and these blogs usually have big readership/followers which won’t die easily.
January 16, 2010
7:20 am
this blog i usually update 1x for 1 weeks. But My Primary blog update 4x for 1 weeks. In my primary blog i usullay update with schedule posting from blogspot.com. Because google like update blog. and my keyword blog usually be 1-10 top keyword in google search engine.
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January 16, 2010
9:36 pm
If its not daily, you should be posting once a week. Posting on weekdays will be the best, I think. This is because that more people tend to surf more on weekdays.
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January 17, 2010
3:18 am
That is 100% true that we have to do blogging regularly because consistency and persistence.
The more your write the more you gain knowledge about internet marketing..
Thanks for sharing this post
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January 17, 2010
2:30 pm
Great post. The point of blogging is to keep people informed about new things happening, and whilst regular updates could mean different things to different audiences, I can relate to the need to keep all your news/blogs recent to keep your readers/subscribers interested in returning
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