Google Includes Speed Factor – Is Your Website Ready?

by Sushant Risodkar · 25 comments

On April 9th, 2010 , Google finally declared that Website Speed really matters and they have now included this as one of the 200 signals which affects your rankings on Google.

The new algorithm is called as “Site Speed” which reflects how much time does a website takes to respond to a web request. If you have faster and relevant website then better are the chances of getting top rankings.

Google, in its post states that:

Speeding up websites is important — not just to site owners, but to all Internet users. Faster sites create happy users and we’ve seen in our internal studies that when a site responds slowly, visitors spend less time there.

I completely agree to this point made by Google that Site Speed makes the user experience better. In past, we also read a guest article – “Faster Web Sites For Happier Visitors And Better Conversion Rates” in which the author told us why speed of a website matters and he contributed some tips in short which can be taken in order to speed up the website. If you haven’t read it then you must go and read that out.

Earlier, I didn’t used to bother much about my blog speed but as the blog traffic grew; the need of resources started growing up and the blog loading time was something like 20-25 seconds that time. Then I took some steps to optimize my blog speed and brought the loading time to 5-10 seconds which is considered good and it has really improved the overall experience of my blog visitors.

If you are having slow site speed then don’t get disappointed as Google have also stated that this signal doesn’t carries much weight right now as much the relevance of a page matters. But still that doesn’t means that you don’t need to optimize the speed of your website.

I strongly suggest you to optimize your website site speed in order to improve your visitors experience. If that is better then hopefully you will earn better profits with your website.

TIP: Take help of Google Webmasters inbuilt Site Performance tool. This will tell you the sectors on which you have to work on to improve your site speed. The tool also tells the average loading time of all your pages.

So readers, What’s your opinion on the site speed factor that has now been included as a ranking factor. Do you really bother to optimize your website speed or you are just happy that your website is opening quickly at your home(which is the only thing that matters to you)?

About Sushant Risodkar

Yo! I'm +Sushant Risodkar & my nickname on web is Typhoon. I'm a 19 yrs. old young blogger from India & the owner of SmartBloggerz. If you are looking for SUCCESS as a blogger & affiliate marketer then SmartBloggerz is the right blog for you. You can follow me on Twitter or be my friend on Facebook. And hey! Don't forget to LIKE SMARTBLOGGERZ on Facebook. Read more About Sushant Risodkar.

has written 377 superb article(s) on this blog

Follow me on Twitter · Visit my website →

BIZZNURSE April 12, 2010 at 11:22 pm

I agree with you! We loose visitors when our website started to lag and load slower than others. It is important for us to cater these problem, but as the amount of people coming in increase, it cause bounds in the time browser upload our site! Thanks for the tips!
.-= BIZZNURSE@ Make Money Enjoy Blogging´s last blog ..I got a free domain for life ! =-.

Adit April 13, 2010 at 12:24 am

By many criteria, then the rank obtained will be more valid. So the site speed is a new challenge. However we do have to be ready. Simple steps that you suggest is pretty good.
.-= Adit@Create Money´s last blog ..How to Create Money from Blogs? =-.

Bimal Roy April 13, 2010 at 4:53 pm

Thanks for the info friend.
.-= Bimal Roy´s last blog ..Increase iPad’s Battery Life in 10 Easy Steps =-.

Johny April 14, 2010 at 5:39 am

Personally I think that Google is going to dial this back because many really good sites are dynamic and as a result they are slightly slower than a static site. It will take some refinement before they figure out that the middle-loading pages are probably the best search results.
.-= PowerPoint Templates´s last blog ..Chocolates PowerPoint Template =-.

James Parker April 15, 2010 at 6:35 pm

I didn’t know about this before. I was aware of the factor that fast loading website is good because visitors cannot wait for a site to open so they simply click away. But it also matters for Google, i didn’t know. Keep on sharing such stuff :).

kathleen April 22, 2010 at 3:51 am

I think site speed is very important. Personally speaking, if a site is too slow to load then I leave before I even read anything. I’m sure I’m not the only one to do this, too.

Beth August 11, 2010 at 8:29 pm

Didn’t know site speed matters in google ranking now. Glad I came to this page. I saw this on one of your posts. I guess this is better because most useless sites that are slow because of spam are usually on top of Google search result page.

cris June 14, 2011 at 7:24 am

Those who are using big flash designs are the ones who can be the victim, lol! avoid using bigger graphics and video.

Previous post:

Next post: