On April 9th, 2010 , Google finally declared that Website Speed really matters and they have now included this as one of the 200 signals which affects your rankings on Google.
The new algorithm is called as “Site Speed” which reflects how much time does a website takes to respond to a web request. If you have faster and relevant website then better are the chances of getting top rankings.
Google, in its post states that:
Speeding up websites is important — not just to site owners, but to all Internet users. Faster sites create happy users and we’ve seen in our internal studies that when a site responds slowly, visitors spend less time there.
I completely agree to this point made by Google that Site Speed makes the user experience better. In past, we also read a guest article – “Faster Web Sites For Happier Visitors And Better Conversion Rates” in which the author told us why speed of a website matters and he contributed some tips in short which can be taken in order to speed up the website. If you haven’t read it then you must go and read that out.
Earlier, I didn’t used to bother much about my blog speed but as the blog traffic grew; the need of resources started growing up and the blog loading time was something like 20-25 seconds that time. Then I took some steps to optimize my blog speed and brought the loading time to 5-10 seconds which is considered good and it has really improved the overall experience of my blog visitors.
If you are having slow site speed then don’t get disappointed as Google have also stated that this signal doesn’t carries much weight right now as much the relevance of a page matters. But still that doesn’t means that you don’t need to optimize the speed of your website.
I strongly suggest you to optimize your website site speed in order to improve your visitors experience. If that is better then hopefully you will earn better profits with your website.
TIP: Take help of Google Webmasters inbuilt Site Performance tool. This will tell you the sectors on which you have to work on to improve your site speed. The tool also tells the average loading time of all your pages.
So readers, What’s your opinion on the site speed factor that has now been included as a ranking factor. Do you really bother to optimize your website speed or you are just happy that your website is opening quickly at your home(which is the only thing that matters to you)?
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Yo! I'm +Sushant Risodkar (noteeboyz.13@gmail.com) & my nickname on web is Typhoon. I'm a 18 yrs. old young blogger from India & the owner of SmartBloggerz. If you are looking for SUCCESS as a blogger & affiliate marketer then SmartBloggerz is the right blog for you. You can follow me on Twitter or be my friend on Facebook. And hey! Don't forget to LIKE SMARTBLOGGERZ on Facebook. Read more About Sushant Risodkar.
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Another thing for us to work on when we are working hard on our websites, may be this is another move by Google to take over the world! Oh! Hang on …. Haven’t they done that already
.-= Karen @ Blazing Minds´s last blog ..How To Vet Your Twitter Followers =-.
It’s actually not a hard thing as you might think. Just some simple steps can lead to an optimized website with better loading times. Most specifically, try to reduce the size of images and compress or avoid(too much) javascript on the page.
looks like now i need to take some SEO services…..i was thinking for a long time and its time that i should hire SEO services…google has taken a big step and only time will tell whether its good or bad
.-= Tushar´s last blog ..How You Can Make Money Blogging? =-.
I guess that “Site Speed” is going effective as I see the huge difference of my blog traffic after change my blogger template. Before my blog take so much time for load, but now I change my blogger template and it load very fast than before. Now I also notice the difference of keyword ranking improvement of my blog. I think this might be effect of “google site speed”.
.-= chandan@work at home jobs´s last blog ..Make money blogging take time =-.
Yeah man, I understand the problem with blogger..With blogger there is restriction on how you can optimize the page like you cannot use gzip which is very important but still you must try to reduce too many images with high sizes, which I think is a common thing in most of the blogs running on blogger platform.
I just checked your blog and I must say it is loading better from the earlier template which was bulky in images.
I used to worry about my site speed a lot but it is not so much a factor anymore. Regardless of whether or not Google will be using site speed as a factor for page rank, I will probably not alter my site. It’s just not worth the trouble and besides, I am pretty confident that my site is running at optimum speed.
.-= Chris@google page rank´s last undefined ..If you register your site for free at =-.
Yes, I checked your blog and I must say that you don’t need to worry about site speed as it loads perfectly within 5 seconds.
Yeah I saw this and it really does make a difference – if you have a slow loading site, people are going to bounce and big G recognizes this. I have had to re-do some of my store sites to be more streamlined because the product pictures just create a painful loading time. Slim and trim is the way to go as much as possible.
.-= David´s last blog ..Make Money With Adsense =-.
Hey, thanks for posting, great comments. Speed is important when waiting on a webpage to load. Everyone is in a big hurry and I’ve been reading more and more about people using splash pages as their opt in page because of the speed that it will load.
Thanks for mentioning the Google Webmaster Performance tool, I didn’t know about that, but definitely want to check it out.
.-= Dan Johnson´s last blog ..Comment on Will Outsourcing Your SEO Increase Your MLM Leads? by Tweets that mention Will Outsourcing Your SEO Increase Your MLM Leads? | Dan’s Internet Marketing Business Blog — Topsy.com =-.
waaa.. thanks for this info… what do you do to speed up your blog?
Will tell you soon as a blog article.
Wow I didn’t know that this would now be a part of Google’s rankings. Is it explicitly stated? Or are you inferring that this is true by the language in the statement from Google? If it is in fact a part of how they rank order websites… it could be revolutionary and it might make for some interesting new service-type businesses
.-= Jimvesting´s last blog ..Jimvesting.com’s New Header Compromise, A Fresh New Look! =-.
They released a blog post on google webmasters official blog clearly telling everyone that site speed now is a part of their ranking factor. The post was written by Matt Cuts and Amit Singhal.
You can read that post here:
http://googlewebmastercentral.blogspot.com/2010/04/using-site-speed-in-web-search-ranking.html
Honestly speaking, I don’t think that this will have much effect on the search rankings. In the past, Google has been talking about such things and many other factors. While we should consider these factors, their weightage can’t be much.
yup, its true that it won’t affect much in the rankings and even Google told that “only less than 1% of search queries are affected by the site speed signal”. But still optimizing the site speed is necessary if we are thinking to enhance the user experience and also it reduces bounce rate.
Can anybody tell me what are the factors that use get fast speed of the site. I running 3 website and want to increase the loading speed of my site.
.-= jen@where is news´s last blog ..Spur Gears – Simple design and economical manufacturing =-.
Man am I late to the party. 2 posts now on this before I write mine up…I think I’ll just do one with backlinks to y’all.
.-= Dennis Edell @ Direct Sales Marketing´s last blog ..DEDC Remains DoFollow – BUT… =-.
I agree with you! We loose visitors when our website started to lag and load slower than others. It is important for us to cater these problem, but as the amount of people coming in increase, it cause bounds in the time browser upload our site! Thanks for the tips!
.-= BIZZNURSE@ Make Money Enjoy Blogging´s last blog ..I got a free domain for life ! =-.
By many criteria, then the rank obtained will be more valid. So the site speed is a new challenge. However we do have to be ready. Simple steps that you suggest is pretty good.
Thanks
.-= Adit@Create Money´s last blog ..How to Create Money from Blogs? =-.
Thanks for the info friend.
.-= Bimal Roy´s last blog ..Increase iPad’s Battery Life in 10 Easy Steps =-.
Personally I think that Google is going to dial this back because many really good sites are dynamic and as a result they are slightly slower than a static site. It will take some refinement before they figure out that the middle-loading pages are probably the best search results.
.-= PowerPoint Templates´s last blog ..Chocolates PowerPoint Template =-.
I didn’t know about this before. I was aware of the factor that fast loading website is good because visitors cannot wait for a site to open so they simply click away. But it also matters for Google, i didn’t know. Keep on sharing such stuff
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I think site speed is very important. Personally speaking, if a site is too slow to load then I leave before I even read anything. I’m sure I’m not the only one to do this, too.
Didn’t know site speed matters in google ranking now. Glad I came to this page. I saw this on one of your posts. I guess this is better because most useless sites that are slow because of spam are usually on top of Google search result page.
Those who are using big flash designs are the ones who can be the victim, lol! avoid using bigger graphics and video.