The REAL Reason Guest Blogging Seems To Work So Well

by Tia Peterson · 39 comments

This is a guest post by Tia Peterson who writes at BizChickBlogs.com.

A few of my closest blogger “buddies” know this little secret about me: I’m a little hesitant to run with the guest blogging baton. You could say I had cold feet when it came to writing for someone else blog.

I started blogging (blogs long gone now) several years ago, long before guest blogging became the massive blogger magnet that it is now. Back then, we were kind of just blogging in the dark. That’s how everyone was doing it. Even businesses. We were still figuring out the magic trick to getting total strangers to pick up on your blog and read it (e.g., people other than your mom… and your Gmail contact list).

Then everyone started picking up on how social media could drive business, and then the light turned on that it could be used as better way than article marketing to drive targeted traffic to your blog. And all of this was really great.

guest blogging


But then, Guest Blogging Came Along and…

…totally changed the blogosphere. From a macro level, you can see two things: (1) people are guest blogging and (2) people are constantly talking about guest blogging. But at a micro level, you find something a little more quirky; something very unique to people really dedicated to their blogs. You find community.

An underground. A subculture within a subculture.

The Guest Blogging Appeal…

…is in the connection between bloggers. Again, we can look at it from a macro level and see: backlinks! Exposure! Someone to share the load! New, fresh, unique material for my blog! Woot!! And all of that may be true and is totally rad and a great reason to participate. Except that… well, there are actually a lot of ways to accomplish these things. Paid, free, sponsored, etc. People have been getting links, exposure or new content for a long time.

It is not as if guest blogging came and saved blogs. It didn’t. It came and saved bloggers.

When It’s Good, It is the Ultimate Sign of…

…respect. The day I received a short message in my inbox from the author of a respected blog, inviting me to share my story with his readers if I wanted to, was a very good day. 🙂 I like his blog. And when I publish a guest post there, it won’t be the idea of all of the exposure and the link luv and the expanded readership that matters.

It’s that someone that I’d picked up on in the past, had now picked up on me.

And that, Bloggers, is the Real Reason

One awesome thing about being an “observer” to this guest posting thing is that I have gotten a chance to listen and learn. I’ve read the stories, made internal notes on the tips and tutorials and advice, joined the forums and tuned out all of the noise. The one common thread – the common link that sort of defines guest blogging – is community.

What was once a relatively solitary activity is now almost a team effort. It’s more than “let’s scratch each other backs” kinda thing. It’s as if one day, someone woke up and said, “This is so much more successful with more than one mind.” The very fact that bloggers are willing to share the link love with other bloggers in the same niche is astounding.

If you’re thinking and hemming and hawing and hesitating and wondering, like I was, that’s okay. But hopefully this has made you think a little bit more about it. I was unconvinced by stories of huge spikes in subscriptions and site visits and accolades. But what did finally sell me was connection. Take the opportunity to get connected.

For those of you who are guest blogging pros, what’s your take on this? What’s the real reason you do it? And for those of you thinking about jumping in, what more do you need to hear to be convinced?

About Tia Peterson

Tia Peterson is the author of BizChickBlogs.com, a practical blogging guide for business women and the men who seem to find their way there, too.

has written 1 superb article(s) on this blog

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Lee Ka Hoong May 8, 2010 at 10:08 am

I do guest post because I want to build backlink and drive traffic to my blog. The main reason is to build a strong brand and healthy community for my blog. If you write a good and useful guest post on a related blog, for sure you will attract readers who have same interest with you, they might become your regular visitors too. The point is write for human, not SEO. Relationship and community is the key of success in blogosphere!

Good post Tia!

Regards,
Lee
.-= Lee Ka Hoong@Blogger Theme´s last blog ..70 Sets Free Social Bookmarking Icons =-.

Tia Peterson May 8, 2010 at 8:21 pm

Thanks, Lee! I love that! “Relationship and community is the key of success in the blogosphere.” Perfect!
.-= Tia Peterson´s last blog ..Blogger Qs Answered: Should Guest Posting Be Reciprocated? =-.

clara54 May 8, 2010 at 10:51 pm

I’ve really taken into account the reasons for a guest post & so i’m more about blogging for community than prestige (although it’s highly recommended that one post to “quality” blogs) for more creditability… I’m more of a “build them and they will come “sort of person, so I’m ok with starting at the bottom.

Your post is on point, I think, with why folks blog from the start & build a presence…

Clara.
.-= clara54´s last blog ..Mother’s Day Special-Article Blast-Off @ Clara54! =-.

Tia May 10, 2010 at 9:06 pm

Hi Clara! Thanks for your comment.
.-= Tia´s last blog ..Blogger Qs Answered: Should Guest Posting Be Reciprocated? =-.

Trent Brownrigg May 9, 2010 at 1:54 am

Guest blogging has many benefits there’s no doubt about that. I’ve done it with great success for a few years now and am trying to get into doing it even more. I definitely think you have made a very good point here. Great post!
.-= Trent Brownrigg @ Earn Money´s last blog ..How to Make Money Right Now =-.

Tia Peterson May 10, 2010 at 9:12 pm

Hey Trent – Thanks! I am glad you liked the post.

Dev May 9, 2010 at 4:03 pm

Hey Tia,
Guest posting really works awesome for me. I do guest post for backlinks, target readers to my blog, communicate with other bloggers, branding !!!

Thanks for sharing this great post. 😉

Regards,
Dev
.-= Dev @ Blogging Tips´s last blog ..6 Best Sites to Make Money with Twitter =-.

Tia May 10, 2010 at 9:07 pm

Hey Dev – You’re welcome! I had a great time with this post; I wanted to kinda shed light on one of the benefits that’s not talked about so much. Thanks for your comment!
.-= Tia´s last blog ..Blogger Qs Answered: Should Guest Posting Be Reciprocated? =-.

Mark May 9, 2010 at 11:35 pm

Guest posting works for me a lot! Apart from backlinks, it helps me bring in some more readers to my blog. Also I get to know get experience of writing about various topics if I choose a different niche blog. Great post Tia!
.-= Mark @ Web Design Services´s last blog ..e-commerce =-.

Tia Peterson May 10, 2010 at 9:11 pm

Hey Mark – Thanks for your comment. I’m glad to hear that it works for you, and I appreciate your compliment!

Onibalusi Bamidele May 10, 2010 at 3:26 am

Wow! Great post.

You outlined some major benefits of guest blogging. I guest blog to build my brand, increase awareness, gain search engine authority. So many benefits than i can mention. I wonder why people are afraid of guest blogging, i have written over 100 this year (evem though i gave to deal with rejection).

I am glad you have started guest blogging, i hope you see the advantages and even write more of it.

In case you are interested, my blog is open to guest posts.

Thanks a lot for the great post,
-Onibalusi

Tia Peterson May 10, 2010 at 9:10 pm

Thanks Oni! I’ve read some of your posts and they are great, too. Thanks for your comments.

I don’t know – it’s nerve-wracking (guest posting) because everyone keeps shoving it down people’s throats that it has to be “the best!” Any kind of outside pressure can be difficult. I just go with it – I always try to make my writing the best, whether it’s for my blog or someone else’s!

Biodun May 10, 2010 at 9:33 am

Guest posting builds a niche profile and sends traffic if done correctly. The bigger the blog, the greater the benefits!
.-= Biodun @ UK Webmaster Forum´s last blog ..Domains of the future? =-.

Tia Peterson May 10, 2010 at 9:11 pm

Hi Biodun – True that! That is certainly undeniable. Thanks for your comment.
.-= Tia Peterson´s last blog ..Blogger Qs Answered: Should Guest Posting Be Reciprocated? =-.

Henry Pena June 25, 2010 at 10:25 pm

Hi Tia,

So true!! I’ve been blogging for several years now too… with blogs long long gone. 🙂

I’m connecting with a circle of close friends that are also bloggers to support each other by guest blogging on each other’s blogs.

We actually haven’t started it yet… we’re laying out the foundation of how we’re going to do it. Yeah, it’s simple to just write a post and guest blog it… but we’re organizing it with the intent of monetizing everyone’s blogs. (Yes, we’re blogging for pleasure… but also to make a full-time income so we can support ourselves and families! 🙂

We’re taking guest-blogging to the next level and creating a blogging community, using WP 3.0 Multi-User functionality. Properly monetized, the incentives are there for bloggers to come together in building such a community. We’re always open for more bloggers to join. 🙂

Thanks for sharing!

~Henry~

ps. fyi: I initially found your blog through the ComLuv Famous Bloggers contest!

Tia June 26, 2010 at 10:37 am

Hey Henry! And how amazing is that you must have followed the link under My Guest Posts to come here? lol Awesome. Am interested in hearing more about your guest blog network!

Thank you for commenting!

Cheers,
Tia

Carla December 14, 2010 at 10:37 pm

I haven’t started guest blogging yet, but that will be my goal for the new year so that I could increase my backlinks and get more readership to my blog.

Davida Yemi July 8, 2011 at 5:30 pm

Thanks for sharing Tia… I enjoyed reading your post…You’ve just sold me on guest blogging… another thing to add to my To-do-list.

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