Why You Should Stop Blogging About Blogging And Blogging In Popular Niches

by Mkakan · 33 comments

This is a guest post by Mkakan and you can read his blog at Mkakan.com for useful blogging tips.

One of the most popular blog niches in the blogosphere is blogging about blogging and the make money online niche. Many bloggers, old, new and emerging are running or starting blogs about blogging.

Is there anything wrong with this?

Well, very many.

But before you read on, this post may only apply to bloggers who want to make money from blogging or bloggers who want to make an impact in whatever niche they are in.

It also depends on the purpose of your blog.

Let’s continue.

Now, there are millions of blogs in the blogosphere and many niches one can start a blog on.

But the most popular blogs and niches seem to be blogs and bloggers teaching other people how to blog and how to make money online.

These blogs are helpful and are so many in the blogosphere.

Here Are Some Questions About blogging

Do you blog about blogging? Do you blog about other very popular topics online?

If I asked you to rank your blog in these niches, what would be your position? Where would your blog rank in that niche?

Let’s fast forward a little.

What would happen in 5 years time? Will your rank improve?

Here is the deal.

There are so many top blogs that blog about blogging and make money online niche. Your blog may actually have few visitors and do really help people with great information.

  • But is there anyway you can overtake these other big blogs?
  • Can you have more impact like or more than them?

Well, it is possible but the odds against you are more than overwhelming.

Why Is This So?

The reason is that the vacuum for blogs about blogging and blogs about other popular niches has been taken.

In fact the first 10 places have been taken.

Let me be straight with you, you cannot have more impact (as long as you blog about blogging) than Darren Rowse of www.ProBlogger.net or the other remaining 9 bloggers in the top rank.

The best approach is to find a space not yet explored. Look for a niche not yet over competitive and rule.

The Problem With Blogging In Popular Niches

Let’s do a little experiment, Which blog would make the most impact…

A blog that ranks 1000th in a niche with a million blogs, a blog that ranks 10th in a niche with ten thousand blogs or a blog that ranks 1st in a niche with 1000 blogs.

Let’s put it in another way.

Which of these blogs would make the biggest impact?

A blog that ranks 1000th in a niche with 10 million readers, or a blog that ranks 10th in a niche with 1 million readers or a blog that ranks 1st in a niche with 100 thousand readers.

The answer for me would be the last blog.

But I know the usual argument.

Impact is a relative thing.

Well, you’re right but if you ask me, I would rather prefer to have the last blog, with 1st position in a niche with 100 thousand readers.

Seth Godin always opines that it is better to be known as the first or best in anything than second best for that same thing.

I would love to add that it is still better to be 10th best in a small niche than 1000th best in a big niche.

Why We Like Popular Niches?

So why do we have so many blogs blogging in popular topics like the make money online niche and blogging niche.

Well, because of the advice that says

“Blog about what people want or want to learn about”

It is good advice.

And also bad advice.

This advice is rooted in the pursuit of reducing or escaping failure. After all, people would not be in those niches if they were not succeeding.

So it seems logical to try to do the same thing because it works and could be the best way to succeed.

But this is a big problem.

It’s like starting a dry cleaning business in a town because over 1000 dry cleaners have somewhat successful dry cleaning businesses already exist in the town.


Forget about popular niches. Forget about blogging about blogging and the make money online niche.

You will hardly make any impact or be known because other people are already known in the niche. You can remain in the niche if you can target a sub niche in the blogging about blogging niche or the make money niche.

You can make some impact in the niche if you can bring something totally new to the niche.

But if you want to make a great impact, find a new unexplored, non competitive niche and rule.

If you remain in niches with many top players you may not make any impact.

Do you agree with me or disagree with me…please share and tweet this post.

About Mkakan

Hi, I am Mkakan(Mkpouto Akaninyene Usua). I am a Nigerian blogger and CEO of MK Wealth Co., publishers of FASTCLICK. My major interests includes entrepreneurship and blogging. You can visit and read my blog for lots of blogging tips. You can also follow me on Twitter @mkakan.

has written 2 superb article(s) on this blog

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Suresh Khanal May 16, 2010 at 4:11 pm

Though I agree with the gist of your post, I have a different point of view and please execuse me if I disagree. Many well equipped friends might say, its waste of time?

1. If you are new blogger, start blog about blogging

I started to blog about blogging because I did not know anything about blogging. Paradoxical, isn’t it? But it is ture. When I did not know anything about blogging, this was the area I need to learn first. Contents will be generated where I am active. So, everyday, I’m learning and sharing my experiences and added knowledge with my readers. This way, on one side I am learning what blogging is and what are its different aspects to master upon and on the other hand I am blogging too! No matter on what I blog about, I need to learn blogging first, am I right? I wonder what I would have been doing if I was blogging about Aesthiticism without knowing the technincal aspects and blogging tips and tricks.

2. Its now time to Blog about Make Money
when you blog about bloggin you’ll start building a community. When you make a blog stand, the second, third, fourth and so on are much easier. After blog about blogging, its time to blog about make money. After all you need to make some money to bear the cost of blogging.

When you gather sufficient ideas on these two areas of blogging, now, its your turn to Blog about your passion!

I welcome disagreements and criticisms. It will polish my learning. Welcome!
.-= Suresh Khanal´s last blog ..Prove Yourself NOT SPAM Register commentLuv.com =-.

Ryan Cowles May 16, 2010 at 8:50 pm

I can’t believe how many blogs there are about blogging, haha. Not to say that there is anything wrong with it, but it just strikes me as funny. Hundreds and hundreds of blogs about blogging. I would rather read an article that is different than the rest!
.-= Ryan Cowles@Metacom Creative Design´s last blog ..Hiking to Headstones – Granby and Simsbury, CT =-.

Kenzy May 17, 2010 at 7:07 am

i totally agree. Many newbies just create a blog and start blogging about what they have not even mastered yet. They should realize that the niche is too competitive.

Kathleen May 18, 2010 at 10:02 pm

I agree with you. And I would rather be #1 out of 100 thousand than #1000 out of 1 million. I like to think of it like this: your niche may not take off today, but a year from now you may be the leader of your niche.

Mathew May 19, 2010 at 1:17 pm

This is the greatest mistake I committed when I was still starting to blog. I can’t imagine myself before competing against the likes of those in the A-List bloggers. But why did I blog about blogging and Make money? I tried to imitate the gurus and I failed. But nobody in the A-List didn’t say this and there are a lot of newbies who are still committing this mistake. Its good you write it here and I hope more newbies can read this fact.

Tini May 28, 2010 at 6:26 pm

Hmm… I think If you like to blog about blogging then you should give it a go. Chances are, if you really like what you do then you’ll be passionate about it, and if you are passionate about it then you will become something. And if not, then at least you took a shot.

For me, this “rule” should only be applicable to those whose sole purpose of blogging is money, instead of having people also benefit from their blog. In this case, they shouldn’t blog about anything at all (unique or not), to contribute to the pollution of the blogosphere.

My blog is not famous now, but I would like to believe that ANYTHING is possible with enough dedication and passion. That’s actually what plowed the way of Problogger to success in the first place anyhow, and you know what, Darren Rowse started with a PR 0, just like the rest of us. 🙂

Just my two cents, anyone is entitled to their own opinion. 🙂
.-= Tini@ SEO and Blogging´s last blog ..Hell, I will Blog About Blogging Even if You Don’t Want Me To =-.

James Tayo June 12, 2010 at 3:22 am

These are very saturated niches and I get the idea. as Tini said , if your main aim is to make a quick buck then you are not going to succeed. If this is your passion, then you are allowed to blog about blogging but the best thing is to find your voice, approach things from a totally different angle that makes you unique. Then you can create a little niche for yourself in the mmo niche and be number one

James Tayo June 12, 2010 at 3:27 am

It is really hard to rise to the top in a saturated niche but you can do it by finding a unique voice and not do things in conventional ways… This will help you carve out a niche in an otherwise massive niche. Good stuff, MK

TechDubDoob June 12, 2010 at 11:31 am

I agree that there are way too many blogs about blogging and make money online blogs. And if you really don’t have any experience with either of the two topics, then you probably shouldn’t create a blog about them. With that said, I think that there is tons of room for people in these niches if they actually have something to offer or are very interested in the topics. Just because there are thousands of other similar blogs does not mean that you can’t grab a slice of the pie.

Shiva July 11, 2010 at 12:40 am

You are pretty much right Mkakan, the Blogging niche has pretty much got too saturated and I think competing for it would be a fool’s idea. I think it would be better if we target the sub niches in blogging and money making online niches which have not been saturated and which still has chances for use to rank

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