3 Helpful Niche Analysis Tools Reviewed

by Gushchin · 8 comments

This is a guest post by Dmitry Gushchin who is the creator of EasySEOTracking Service.

Question: How many competitors there are in the niche I prefer?

Question: Can I beat them?

Niche Analysis Tool helps you answer the questions above. For this article, I’m going to take a look at three niche analysis tools.  These all have the same basic aim, and that is to save you hours of market research by providing a quick way to identify keywords that can be used to drive traffic to your site.

niche analysis tools

Market Samurai

The first of these is Market Samurai. It was one of the first tools to offer this service, and has continued to be very popular. A free trial version is available, which you need to register for, download and then install on your computer.

At first glance, there is nothing special about the tool – it even uses the Google keyword tool to do its initial research. However, its value soon becomes apparent when you analyse your first keyword.

A report is produced, showing information in an easy to read table. The information provided covers PPC (price per click) analysis, SEO analysis, and keyword analysis.  The last of these even tells you what percentage of people buy products from this keyword.

market samurai

Google Trends

Google Trends is the next tool.  It’s free to use, and has been popular due to its association with the search engine.  After all, anything coming out of Google Labs has to be good, right?

Actually, after using Market Samurai, it feels a bit limited.  It is easy to use, and has the simple interface that you’d expect.  On the other hand, its features don’t exactly set the world on fire.  It will tell you the frequency of keywords in searches, with plenty of historical data that you can chart monthly or yearly.

The one good feature is that it breaks results down into regions and languages, but it doesn’t really offer much more than that, which is frustrating.  The output (below) is partly graphical, but the page feels a bit overcrowded if you are new to it – it takes a little looking at and thinking about to interpret it correctly, which isn’t really what you want from something that you are using to save time.

google trends

Easy SEO Tracking

Finally, the Easy SEO Tracking Niche Analaysis Tool is another free offering.

Market Samurai Alternative – it has a simple web interface, into which you can put words or phrases that you want to check.  The report it then generates is displayed clearly on screen, an improvement over Google, and provides information on 4 important categories

  • the page rank
  • the number of backlinks
  • whether the keywords appear in the URL
  • whether the keywords appear in the title.

easy seo tracking

If you want to dig a bit deeper into any of the sites it returns, then you can click the ‘Analyse Links’ link at the side and you’ll be given a list of all the backlinks associated with the site, together with their own Google rankings. Try it with your keywords first and see what you think.

easy seo tracking


For the niche analysis purpose I would recommend trying each of the tools above and decide what matches your requirements better.

Top 10 Search Terms:

• analysis • Niche Analysis • niche analysis tool • analysis tools

About Gushchin

Hello! My name is Dmitry Gushchin. I am the creator of Easy SEO Tracking service. My service helps SEO specialists to track their basic SEO parameters and monitor their SEO efforts. Check one of the tools provided by the service right now: Google SERP Checker

has written 2 superb article(s) on this blog

BLOGGING ACCESS June 4, 2010 at 7:55 pm

Now that we already have this tools, the next problem is how to beat these competition.

But anyway this is very helpful.

– Felix Albutra
.-= BLOGGING ACCESS´s last blog ..Things to Remember in Choosing a Domain Name =-.

imran June 4, 2010 at 8:34 pm

Good Analysis. I have only used Google Keywords Tool yet for keywords analysis. For competition analysis i am using the Wordtracker tool. But i will look into these tools to see how effective they actually are.
.-= imran@earn online money´s last blog ..Earn Online Money From Blogging =-.

Dane Morgan June 5, 2010 at 5:30 am

Another great ‘poor mans’ alternative to Samurai, or at least to the competition data sets, is Aaron Wall’s SEO Tool for Firefox. it works by adding an AJAX layer directly to the search page. You can set it to display the information you want and hide the information you don’t. Once you have the data loaded in the search page, you can download it all as a .csv file to import to excel and really tweak your intel.
.-= Dane Morgan@Niche Explorer´s last blog ..WordStream’s Free Keyword Tool Gives You Thousands Of Keywords Quickly =-.

Mike Roosa June 5, 2010 at 9:00 am

I use Market Samurai and it really has a ton of features. The rank tracker is awesome and they just add a domain checker that will find domain names for you that are available. Haven’t tried the others yet though.
.-= Mike Roosa´s last blog ..Above The Fold: Making Good Use Of Every Pixel On Your Blog =-.

Garry June 29, 2010 at 9:21 am

On this one, i agree with u “anything coming out of Google Labs has to be good”. I use Google Trends, i didn’t knew about the other two, but i will give them a try.

Usama September 30, 2010 at 11:55 pm

Gogle provides with the best SEO tools. And market samurai is the best SEO tool. Thanks for elaborating.

Teo Cyprus March 20, 2011 at 5:59 am

Yes i agree with you Usama. Marketsamurai is the best tool out there with no competitors. It has evething you need and it cost less than its real value. I suggest this must have tool to everyone.

Cheyan July 19, 2011 at 11:41 am

I have been used Market Samurai and I can say that it’s one of the best marketing tool I’ve ever used.

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