Are You Missing Out The Most Important Piece In Blogging?

by Melvin · 27 comments

This is a guest post from Melvin Dichoso who’s currently running an insane contest.

Let me start this post with a question. What is common with successful bloggers? Yes, they get a lot of traffic. Yes, they all make good money with their blog and again you’re right, they are web celebrities. All those things and many more are the things that you can easily find out common with them. But probably you missed this one.

They all have built great relationships with each other and many other bloggers.

It never ceases to surprise that people don’t put this as one of their goals in successful blogging. Bloggers are mostly just like “Oh, I’m going to build traffic, increase my rss readers” or “I’m going to put ads on this and that”. They just never give building relationships a thought in each day.

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One of the reasons for the growth of my blog is actually when I started interacting more with bloggers, when I started networking with them, and began establishing relationships.

I don’t know but I think most bloggers are still stucked in that old blog marketing practice of going to each and every social site, signing up and then posting a mass message saying “hey check out my blog, its the coolest thing ever and blah blah” or commenting on 100 blogs a day and just saying “great post, I learned a lot” kind of thing.

Not that it doesn’t work anymore but there’s just so much return for actually exerting effort by connecting with bloggers genuinely and building something into that. It builds trust, it builds reputation and overall it increases your overall brand as a blogger.

I have quite done some guest posts on big blogs and people always kinda approach me and say “how did you get that accepted? How come he doesn’t even reply to me?” The short answer is “because I built relationship with him”.

Look at the big blog Problogger.net. The blog receives myriads of guest posts every day and people wonder how come Darren let all these people just write on his blog? Do you think Darren know these guest posters personally?

It’s surprising but the answer is yes. Put yourself in the big bloggers position. Someone you just heard for the first time emailed you and asked you some favor, are you going to give some time to that favor?

Obviously no is the answer. But compare that to let’s say a blogger who’s been actively commenting on your blog (not annoyingly) and interacting with you through twitter or other sites. What do you think?

The things that I mentioned above aren’t really old and obsolete marketing practices. What makes them look obsolete though is on how bloggers use them. Like in blog commenting, by posting those short generic comments do you think you’re adding value? Definitely no and you don’t expect to make relationships when you’re not giving any value.

Bloggers are smart people. They know if you are on the same level as them, they understand the things that they can get in return and they generalize it based on how good you are. It can be really tough but it’s all worth it because on the other side of the fence, bloggers are friendly animals. They don’t treat you like a competitor, they accommodate you well and the best thing is, they share you their pre-eminence. That’s why I always believe that blogging is the best industry.

In the end it’s all about making connections and trying to justify that ‘hey I’m here to talk with you’. Sure it doesn’t happen overnight and it takes time to build but that’s how every successful blogger was able to do it anyway.

They didn’t just spring out in one place and all of a sudden made friends, they didn’t just write content, they didn’t just go to those high traffic sites to throw their links. They built relationships genuinely with people, worked on increasing their credibility and started stamping their expertise. I’d repeat it all happens over time.

The end result? They benefit altogether from that shared connections established through relationships. What do you think?

About Melvin

Melvin Dichoso is a blogger and internet marketer who writes at MelvinBlog Dot Com. He's currently giving away a free report called the Blog Marketing Guide for his newsletter subscribers. He also tweets out occasionally.

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Darrel Ellis June 8, 2010 at 7:19 pm

I totally agree with the article. As in every business, in order to succeed in blogging, one has to build good relationships with the top authorities and not only. If that key component is missing, you should definitely start working on it or else quit for good. Getting tons of traffic and visitors is one thing and keeping them in the long term is another.

Keyur Shah June 10, 2010 at 7:20 pm

hey i completely agree with you. with relations the business is nothing. no one in the world can earn without relations. and for blogging relations are money. and to stay updated and new news one should build contacts with other bloggers. and you are very right Bloggers are very smart people.

ritesh June 10, 2010 at 7:41 pm

Well i say we need to maintain some healthy relationship with our readers.This helps in long term as one can exchange ideas and gets to meet like minded peoples.

Ed Michael June 10, 2010 at 7:47 pm

The really best key to succeed in all the things you do, not just in blogging is to build a good and healthy environment for you and the rest of your colleagues. I definitely agree with you, it’s not the competition that matters or how you compete even thought is good sometimes but how you connect with each of them. You make good connection, you have a good environment, good things like these lead to better outcomes.

gandhifollower June 10, 2010 at 7:50 pm

Like everything blogging is a part of social internet life too, so making relationship is always important, thanks for reminding that in a good explanation.

Mathew Day June 11, 2010 at 8:29 pm

Good point Melvin, this is definitely something that I need to put more effort and time into.

Jarvis June 13, 2010 at 8:56 pm

True true. But aaside from that I also believe that giving away something valuable is the punctuation mark because relationship alone will not do it to be honestly serious. People don’t go to something just because the owner is nice.

Matt June 13, 2010 at 9:00 pm

Nothing really new and innovative. Building relationship over time is pretty much just like SEO and organic rankings, its something that does not happen overnight. Its built for a long period of time.

Usama September 30, 2010 at 11:37 pm

Agreed. A relationship with fellow bloggers can be a huge asset for both of them.
Thanks.

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