This is a guest post by Indu Priya from TheIdeasHome.
I realized that almost all the top 100 blogs (according to Technorati) have social media presence. They mainly have their profiles on Twitter, Facebook and Stumbleupon.
So today I wanted to write about marketing content on social media sites mainly Twitter, Facebook, Stumbleupon and Digg.
A social media campaign has an inherent viral exposure. If you are using social media sites only as a “link building” resources, then you are limiting your potential.
Here are few changes you can make to your social media campaign that can almost double your results:
The success secret to any social media campaign is content. First observe and analyze what kind of content people like.
Twitter: To find out what’s working with Twitter users, go to http://tweetmeme.com/. You can instantly identify the hottest stories on Twitter and can create one.
Digg: Open digg.com and go to the category you belong. You can identify the most popular stories of a category under “Top in [category name]”.
Stumbleupon: If you belong to Internet category, go to http://www.stumbleupon.com/discover/internet/ to find out the most popular stories.
Now that you have got an idea of what kind of content works, you can create one.
It is simple to understand that people follow people with similar interests. These people are on all kinds of social media sites including Delicious, Digg, Stumbleupon, Twitter etc.
Put these two things together.
If my interest is in driving traffic to my site but you’re trying to sell network marketing products to me, it doesn’t matter how many times you ask me, I will simply ignore your message or block you.
So, the logic is to network and share your content to people who belong to your niche.
Make 5 – 10 friends every day in Stumbleupon, Digg, Twitter and Facebook. Start voting the stories of your friends regularly. This is very important. Verify how many people added you as a friend. Add more and more people as friends.
Submit your content and observe how many of them will vote for your content. If the number of votes is less than 30, then you need to add more and more friends. Because you need atleast 30 votes to reach the front page.
Also comment first on the stories you think can reach front page. This way your profile gets more exposure.
No, once you are getting 30 votes consistently for your content, start experimenting with the topics. Observe which kind of topic is getting more number of votes. Write such content in your blog and submit it in the social networking sites.
Now that you’ve got great content, it is time to market it.
- Share your content to your Twitter followers using su.pr. It will also put your content across 1000’s of Stumbleupon users.
- Share your content to your digg.com friends and encourage them to “digg” the content.
- Make it easy for your Twitter followers to retweet your content.
- Share your content on your Facebook page.
This is the area most people fail. People subscribe to something because they want to get regular updates. If your daily news paper starts coming only once a week, you’d probably switch to other news paper. If you fail to provide content consistently, your network will fade and your audience numbers will drop.
You also need to understand that not all niches do well in social networking sites. For example, SEO and affiliate marketing related content do not do well in Digg. But, they do well with Stumbleupon audiences. Similarly, technology and web design related stuff do well in Delicious.
Focus on doing one of the above steps better every day and before you know it, you will be getting huge amount of visitors to your site from these sites each and every day.
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