Top 7 Mistakes Made On Twitter By Bloggers And Internet Marketers

by Anil Gupta · 27 comments

This is a guest post by Anil Gupta from ScopeForMoney.com.

Twitter is a great place for bloggers, internet marketers and even celebrities who are making an entry into it. But most of these users are not fully optimizing the potential of Twitter. Celebrities don’t need to do that, but bloggers and internet marketers need to be careful with Twitter.

It is important to understand that Twitter is not all about setting up an account and start tweeting. Your Twitter followers can be a source of great profit for you.

But due to a few mistakes, it is easy for many bloggers and internet marketers to lose focus on how to really optimize Twitter. The importance of Twitter as a branding tool cannot be undermined.

twitter tips

Understanding this, here is a list of 7 mistakes made on Twitter by bloggers and internet marketers for you to get an insight:

1. Following 1000’s Of Twitter Users

There are many sites which have a list of users who guarantee a followback. You can follow thousands of Twitter users in the click of a button. And many of them would followback, except most of those of followers hardly care about your tweets and then of course there are many auto-follows. If you want real reach in Twitter then it is important that your growth in number of followers occurs organically and in a manual manner. Otherwise, no matter how many thousands of followers you have – they are ineffective sources of traffic and reach for you.

2. Eliminate Auto-Followback/Auto-Direct message

This is the number one sign that you are more like a spammer. Remove the auto-followback feature from your Twitter account immediately. If you were a celebrity or some really important person then sure you could have automated it. But unfortunately, if you are reading this, then it is unlikely you are such a person. Moreover, auto direct-messages and auto follow back make a person feel that they are not in connect with a real human being. This is why you should always make the effort to manually follow back your followers.

3. Excessive URLs

You should really stop stuffing URL links on your Twitter bio and in your profile page background image. Put your link where it is supposed to go and not all over the place. If you are able to catch a pattern then you will see that if you stuff URLs all over your profile – it looks spammy and desperate. You are distracting concentration from a single link which the user could have clicked and get access to all your other URLs. Be professional and keep a clean Twitter profile.

4. Maintaining A Poor Tweet To Promotion Ratio

It is true that all your followers know that you will definitely use Twitter as a promotional tool. They get turned off when you begin to maintain a poor tweet to promotion ratio. Your followers also want some extra value apart from links to your blog posts and your affiliate recommendations. If you fail to give that to your readers then automatically you are putting them off.

So, make it a point to share interesting tweets and facts once in a while. Even sharing a few general personal thoughts you have is a great way to keep your followers engaged. This will ensure that your tweets to promtional tweets ratio are optimal.

5. Don’t Market Via The Bio Section

The bio is what it is – it is a bio that should have brief information on what you/your company is about. Don’t try to put anything marketing on your bio section. A poor bio will not only turn-off real users but you can also ensure that most users will not follow you. The bio should let others know what you are about. You can always sell them your products at other places than your bio section!

6. Poor Avatar

We all know that Twitter gives you the ability to add an Avatar for your profile. It is small 73px/73px no doubt, but it is a major branding opportunity. There are many who underestimate the value of an avatar. What you should understand is that there are a lot of tweets to a user at a given time, and an avatar helps when the user is scanning tweets and save time reading the username. Always choose an avatar wisely; it can be your logo or your personal photo.

7. Poor Integration of Twitter With Your Blog

Some bloggers just don’t advertise Twitter enough on their blog. Twitter has quickly become a major way to connect with your readership base. The time has come that you use your blog and Twitter as a single entity rather than treating them separately. Don’t scrimp on space when it comes to encouraging your readers to follow you on Twitter.


Last Words…

Twitter is a super-powerful social media tool as it can not only increase traffic, but improve your brand image drastically. The points I have mentioned above might seem a no-brainer but they are common mistakes made by most bloggers and internet marketers.

Twitter is all about connecting to your followers and indirectly gaining their trust to promote your brand. Use it with intelligence and then you will have a lot of gain.

About Anil Gupta

Anil Gupta is the owner of ScopeForMoney blog, where he speaks about ways to making money online, blogging, seo, affiliate marketing, wordpress themes etc. Visit Anil gupta's blog if you want to make easy money online. You can Follow me on Twitter @scopeformoney

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Darrel Ellis June 19, 2010 at 4:02 pm

Despite of the fact that I was following all of the tips given here, I wasn’t able to gain positive results from using the Twitter service. Maybe I should’ve removed the automatic DM’s to new followers. Either way I stopped using Twitter several weeks ago. Will see how things go, I may give it a shot again.

Febap Liew July 8, 2010 at 9:35 pm

Gosh, somehow i kinda feel that i may be mis-using my twitter account based on your points given. =P
well apparently i haven’t had the ‘chance’ to work on twitter yet for my internet marketing en devour but i do have a twitter account and yes, i tried at times tweaking here and there following people and stuff.
i guess i better start brushing it up for future purposes.
great post anil, thought me a lot. i am really a twitter newb but apparently i have heard so much of its potential. i have never get tired of learning =)
keep up the good work,friend.
cheers

Shreya Roy November 8, 2010 at 12:49 pm

Thanks for the information provided. I did not know about it and now got an idea about the mistakes made on Twitter by bloggers. The lists are fantastic and it will be a great help for those people who are planning to use Twitter in near future like me. I will be understanding more of it when I’ll use twitter.

aljoh April 17, 2011 at 3:33 pm

Thanks for the info, mistakes are made by almost everyone, but it is better to know them in advance, in order not to repeat.

Michelle Sterling September 7, 2011 at 11:23 pm

It does make sense. Following 1000+ users but all of them are auto-follow won’t bring you good to your site. It would only frustrates you. Always remember that in social media marketing, you have to engage with real users and not just people who don’t share the same interest as yours.

Matt December 1, 2011 at 11:16 am

I agree with you Michelle, It is important only to follow those that shares the same interests with you. Auto-follow is just a waste of time.

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