I have been a madman over the past few months, as I discussed in my recent blog post about my guest posting activities which I used to lay all of my articles on the table.
I have written a few articles about how guest posting will increase your commentary and traffic. But what I didn’t cover was how you would benefit even further by guest posting on a previously published blog.
When you first start guest posting, you are focused on building traffic, back-links, and raising your Alexa Traffic Rank. You set sail trying to get as many guest posts on as many blogs as possible. But once that round is complete, it is time to establish yourself as a reoccurring power to be reckoned with. To do this, you need to analyze which blogs brought you the most traffic, new readers, or PageRank.
Your second round of guest articles should focus on a few select blogs from your first round. This will basically remind readers of that blog who you are, and drill your brand into their minds. When someone takes notice to a good article, they may bookmark that article for further reference later down the line. But some of them will not follow the link back to the guest authors main blog.
By posting a second time around, you are hoping to attract those missed readers and turn them into loyal readers of your own blog.
Once you establish your 2nd round, it’s time to move on to the 3rd which is the big blog lottery. What I mean by this is that you want to write a few articles that are nice and long, and very high quality. You would then focus your submissions to the huge players such as ProBlogger for example. Even the big blogs publish guest posts from lesser established bloggers. It’s just a matter of making your article stand out from the rest of the hundreds of articles they receive regularly.
By the time you have started your third round of guest submissions, you will have established yourself as a quality guest author. The big guys will be able to go and check out your previous material and see if you would be a good fit for their readers. That’s why it is important to not skip out on the 1st and 2nd rounds of guest blogging.
To get going in the great quest of guesting, check out a couple of good places that are dedicated to just that.
You can also search various forums with a blogging category such as WebProWorld. Of course, many blogs that you do a Google search for that are in your niche most likely have a guest posting page on their blog with instructions for submission. If the blog you want to guest post on is lacking a dedicated page for it, that does not mean you cannot contact them and ask.
Go through the 3-round game-plan above and you will be one of the big guys in no time.
Do you guest post and revisit?