Voice Is The Most Important Part Of Your Content

by Karan Singhal · 19 comments

This is a guest post by Karan Singhal who provides SEO services at Trafficke who is today telling us how to create a good personal brand by giving your voice to the content.

As a blogger, your job is to write useful and helpful content for your readers. You want to provide as much as possible for them, in hope that they’ll become more than just “regular” visitors.

But did you know that your voice and personal brand is the part of your content that does this?

This is a little confusing, let me explain a bit.

Your visitors came to your website looking for information by you. No matter what, if they turn to your blog for information, they are accepting that the information will be written by you. So don’t be afraid of being yourself in your content.

It builds your personal brand as a blogger and makes your content more captivating and attractive to your readers. All of this will help increase traffic, readership, backlinks, and more importantly, it will improve your internet reputation – all of the improvements you need done to your life as a blogger.

personal brand

Building A Personal Brand With Voice

Your voice is you. And so is your personal brand.

If you didn’t already know, your personal brand is your reputation as a blogger, as an expert in your niche.

It’s not about how you look, it’s not about how you comb your hair, (that would be weird, lol) It’s about your knowledge in the topic you are blogging about and how you use that knowledge to effectively write helpful content.

By saying “I” in your content instead of just “you”, you are making your readers realize that a real person wrote your content. When I write for my blog, I make sure to make a joke and a smiley for good measure just to remind my visitors that I’m not a robot, that actually, I’m a person who’d like to get known as an expert.

Giving Your Content Some “Oomph” With Voice

Your visitors want information presented in a digestible way. And cold-hard content with no voice just isn’t gonna cut it. (See what I did there? No robot would talk like that. :))

The internet is a place for people to find what they’re looking for within seconds. Don’t think for a minute that your visitors have the same attention span that you do. The truth is that they may, just not when they’re looking for answers to their questions.

So your visitors have short attention spans: what does that mean? It means that you need to make your content attractive from the beginning. And what better way to do this than the most natural one? Having voice in your content helps hook your traffic and turns visitors into dedicated readers.

It also makes it more interesting. How are your readers supposed to hold down your content if they aren’t interested in it. All that information that your post gives will only come out of a reader the way it came unless you can present it in a way that makes them want more.

How?

Exactly how do you add voice to your content? Just how do you prove to your readers that you’re human? Well, here’s how:

  1. Make a joke – Nothing makes you look like a real person like a good-matured joke. Jokes also interest your readers and give them even more reasons to stay on your post to finish reading your content.
  2. Say “I” – The simplest way to put voice in your content. No robot says “I”. But a person does.
  3. Share your experiences – Your readers came to your blog looking for your experiences and your advice, not anyone Else’s. By providing your past experiences in your content, you’re not only making your content more personable, you are also giving your readers more of what they want and what they came to your site for in the first place.

A small guide, but I hope I’ve helped you. Bloggers often overlook their actual content, focusing on promoting rather than writing content that will promote itself. Voice is the aspect of writing that is forgotten the most, and I hope I’ve given you enough reasons not to make that mistake anymore.

Conclusion

Your voice is you. If you’re not you in your content, it won’t perform as good as you want it to, regardless of how useful the informational part of the content is. That’s why it’s important to try to be personable when you’re writing content.

Thanks for reading! Please retweet if you liked reading this article!


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About Karan Singhal

Search engine optimization is more complicated than what meets the eye. Thanks to Karan Singhal, it doesn't have to be. Karan is a blogger and search engine optimization consultant. You can read more about his services at Trafficke SEO Services. Karan shares more advice at the Trafficke Blog and you can follow him @Trafficke.

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Colleen July 9, 2010 at 7:03 am

Communicating in the first person is important. I’m thinking I should do this on some of our static web pages. Very informative article Karan.

Jason July 9, 2010 at 1:28 pm

how about a voice/approach that’s more robo-like, hehe, I used to write that way and in a third person (you’d feel like reading a wikipedia entry). Actually, that’s the best thing about blogging, there are no boundaries and rules, though the styles used in writing is what makes your own brand and I do think that it’s also important other than the value of information you are giving to your readers. Thanks for the awesome tips Karan, will definitely follow your last 3 tips (first person, humor and experience).

Regards,
Jason

Daniel Sharkov July 9, 2010 at 10:27 pm

I’m really not that good with jokes and stuff, but I highly agree for the “I”. Including it in your articles at least several times is a good thing to do. A nice article, as some interesting tips are included. Thanks for sharing!

Samir July 10, 2010 at 1:08 pm

I agree! Given the negligible difference in facts regarding any topic, the only point of differentiation is your own personal touch to the articles! It is extremely important to “NOT” echo other bloggers’ voice!

Murlu July 14, 2010 at 6:49 am

I think the best way is when you can bridge in your real world experience because theres no other way to say it other than “I” – not only does this give you your true voice but it can be perfect for opening a discussion and giving actual examples.

Vijay July 31, 2010 at 12:58 pm

I really accept your points murlu, there is no more than experience in the world.

collin September 6, 2010 at 12:10 pm

Thanks for sharing these valuable information. It’s very wonderful. A good content with effective ways of writing can really reach the target audiences.

Thanks
Collin paul

Usama September 30, 2010 at 8:25 pm

Create content like as if you are talking to the reader in a real conversation. Answering quesions, making jokes and just being frank.
Thanks.

Guozeju March 8, 2011 at 1:43 pm

I think the key is to be kind, be glad to share what you know to readers. And just be what you are when writing. 🙂

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