Having an online business in the current world can be a great way to make money online. The online business I’m pointing to are like:
- Logo Designing
- A Shopping Site
- Web Designing & Programming
- And a lot others…
But running such online business is not a very easy thing. You have to look towards many aspects for taking your online business to new heights and achieve your goals.
Today, in this post, I want to share with you 5 Very Important things that you should seriously look after for making your online business stand out and make it a successful and reputed one in the industry.
1. Managed Hosting
If you want to accelerate the growth rate for your online business then you should really consider using a reliable managed hosting service.
Managed Hosting basically means “outsourcing” the management of your web servers that will look all aspects of your web server. Managed Hosting are little costly but I don’t think the cost factor should come when you are thinking to grow your online business. The benefits of managed hosting itself outweigh the cost of it.
With a managed hosting, you will have:
- Higher Site Availability
- Faster User Experience
- A Secure Server
- Regular Automatic Backups
- Continuous Monitoring From Experts
- Availability Of Tech Experts For Your Issues
- …And A Much More!
All this really means a lot for your online business. If you don’t have a proper hosting then this will be a great loss for your online business. Considering a managed hosting is always a smart choice if you are serious in making your online business achieve its goals.
2. A Secure Online Business
You won’t wish someone hacking your bank account or any other financial accounts; Would you? You won’t also wish someone using ‘bad things’ to seriously affect your online business.
That’s why it is required that while building your online business, you must consider having a secure business atmosphere.
This could be achieved by using ‘SSL Security’ on your order pages so that user feels safe while making any kind of payment towards your service and you also receive all the payments properly without any kind of tricks from those ‘hackers’.
You should also consider having an exchange spam filter for your online business. This helps to effectively counter security threats such as spam, phishing, viruses, fraud, botnets and other unauthorized communication. This security layer is especially important for your online business as this will help you eliminate any losses due to any phishing mail that was meant to steal your bank/paypal/other accounts.
3. Smashing Design
Would you have liked using Amazon or Ebay shopping site if it would have launched now with the design that it used in 1997-98 ? Just go and have a look at it’s design:
- Amazon In 1998: http://web.archive.org/web/19981212012532/http://amazon.com/
- Ebay In 1997: http://web.archive.org/web/19970614001443/http://www.ebay.com/
Did you saw how Amazon & Ebay looked at that time? Seriously, if those 2 sites would have launched now with that kind of design then it would have been very hard for them to survive*. At least I would have not considered purchasing anything from such bogus looking site today.
That’s why your online business must have a Web 2.0 design. A design that will seriously increase confidence level of the user visiting your website.
The pictures used in the design should not be like poor or pixelated image.
Your design must have your contact details highlighted properly. You should have all the important pages that will help describe the business like the ‘About Us’ page, ‘Pricing’ page, ‘Service Offered’ page etc.
A high quality design is a must for your online business success.
4. Customer Should Be First
Customer Service is a very important aspect for any online business. You should not overlook this aspect. If your customers are happy then your online business can sustain properly otherwise you will keep looking a downward arrow in your monthly sales figures.
You know why HostGator is so much popular? It is because of their customer service that they provide which in return is helping them earn so much. Every happy customer recommends that service to other people which ultimately helps the business and makes it a reputed online business.
So, for your online business, you must consider making your costumer happy by providing them the help anytime they want. You should consider hiring a dedicated 24×7 staff for your online business which should have various departments related to your industry.
If your customers are happy and smiling with what your offer then they will also make you happy and smile by providing you more work/sales.
5. Lucrative Offers
While building your online business, it is important to create some buzz from time to time. Specially when you are launching that online business.
You should offer something that will virally spread over the web and help your online business. This can be done through many ways, like:
- A Contest With Lots Of Gizmos Or Other Stuff
- Special Savings On Special Occasion
- Discount/Deal If They Purchase More
People really love such lucrative offers and it will give instant boost to your online business if it is a solid stuff.
Conclusion
You have almost finished reading this post. At the end, I would say that if you are currently owning an online business or looking to start a new one then do consider using my tips. I’m 100% sure that it will make a positive impact for your online business and you will see great growth success and will find yourself a reputed brand in your category.
Do let us know more such tips that will help a lot in making an online business rock. Just use the comment form below to share those tips that will help any online business.
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Article Written By Sushant Risodkar
Yo! I'm +Sushant Risodkar (noteeboyz.13@gmail.com) & my nickname on web is Typhoon. I'm a 18 yrs. old young blogger from India & the owner of SmartBloggerz. If you are looking for SUCCESS as a blogger & affiliate marketer then SmartBloggerz is the right blog for you. You can follow me on Twitter or be my friend on Facebook. And hey! Don't forget to LIKE SMARTBLOGGERZ on Facebook. Read more About Sushant Risodkar.
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{ 39 comments… read them below or add one }
Hi,
Great tips for an online business.
I think that by just focusing on providing value and worrying only about giving the best to your visitors/customers, and not following money, the money will follow itself.
Kindest,
Nabeel
That’s right nabeel. Customers should be taken care very properly in any kind of online business as they will help in viral marketing through ‘word of mouth’ technique if they are happy with your service…
Hey Sushant,
Great Post dude. These are some great tips.
I really like the point about having a smashing design.
I think design plays a important role in online business.
Thanks for sharing this great Post. Keep up the good work mate.
~Dev
Thanks Dev..Design plays a great role in guessing the authenticity of any website..If the design is poor and is like rubbish html with iframes/lots of borders etc. , it will reduce the authenticity of any website amongst people.
Thanks for commenting.
Running an online business is not very easy indeed. I trust that your tips can be very effective but you need to put more of your time and dedication as well. I have tried putting an online business as a reseller before but I did not succeed because I didn’t have time managing it.
Ya, it’s obvious that if you are starting an online business, you do have to care towards managing it and spend lot of hours. It’s like operation your own company. But you can reduce your workload by hiring more staff people and you purely concentrating on new ideas or marketing.
Thanks for commenting Beth.
You covered all the important for aspects for getting successful in online business. The important factor is to think about the customers and their requirements because if they are satisfied, mouth publicity will surely give good results.
yes, that’s correct ruchi. Customers are the very first & important element for any online business. Only because of them a business can run and they ultimately help you promote through reviews if your service is proper..
Or you will just find unhappy customers visiting various review sites giving bad reputation to your online business which seriously anyone wouldn’t wish as a owner.
Thanks For Commenting Ruchi.
hi, It was interesting to see the ebay and amazon sites 15 years before
Yes the website design is very important. I personally think that clean, simple, easy to understand and fast loading websites are doing good business.
I agree to you Imran on that. Faster and good looking websites makes a visitor happy and also improves conversion rate. They gets impressed by the fast loading of your website and consider your service to be good in the industry with that impression.
You might also like reading:
http://www.smartbloggerz.com/2010/01/faster-web-sites-for-happier-visitors-and-better-conversion-rates/
Thanks for commenting Imran.
Really great tips Sushant,
You are absolutely right, having a great design plays an important role in the success of any blog, your web host also matters a lot because they will determine a lot about your business.
Thanks a lot for the great post,
-Onibalusi
Yes, web host plays a very important role in the success of any online business. One should never consider newly launched web host easily or those web host which have very less reputation or known to people.
Always go with an established web host and check as many reviews as possible about it. You can also take the help of popular webmaster forums and ask the people there about a specific host.
Thanks for commenting onibalusi.
Presentation is extremely important, I know people preach about content, functionality and all of the above correct but presentation is what makes initial impression and we make our decisions way too often based on that impression.So I agree – modern look is a MUST!
Yeah alex, I’m also like that. I switch off from the web sites quickly that look ugly or too much irritating in terms of design that’s because most of those websites are nothing but could be some phishing pages or bad reputed web sites who don’t have money even for redesigning their look.
Thanks for your comment Alex.
Great post. Usability, great graphic design and customer care service are priorities!
Thanks for your comment Karolina. Great to know that your opinion are also same.
Actually, hosting play important role. Good hosting will make sure that your site always online =)
That’s an important thing to look at in an online business. I feel that a person starting an online business should use managed hosting from the starting because in that case he won’t have to go into trouble of shifting to managed host when it has actually gained a lot of popularity.
Thanks for your comment.
Hi binkky.
hosting is important role, you can use maxcdn to speedup your site
Very good tips Typhoon. We have an eBay business and employ much of the tips you’ve recommended. They work!
That’s great to see that these tips works for your online business very well..Thanks for your comment Colleen; it will encourage others online business owners to employ these methods for taking their online business to new levels.
Customer service rocks and HostGator rocks too. I am happy to pay more for great customer service
Nice to see your comment tinh. Even HostGator has got some trouble but their customer service is so great that they are available anytime to assist you and get rid of that problem asap.
I love their customer service esp. live chat and my issues sometimes took less than 5 mins to be resolved
I think the most important factor is credibility. If you have got everything else right but don’t have enough credibility on the Net, its really difficult.
The nature of the Internet being anonymous requires a higher, much higher level of credibility. If can build a good brand, high trust factor, then I think the remaining parameters doesn’t matter too much.
After all people are looking for solid quality with high credibility factor. That I believe should be enough.
But for newly launched online business, it will be hard for them to gain creditability instantly unless it is having some famous person/organization behind it.
And hence they will have to really look over building good creditability by implementing these methods. It will really boost up their business if they do it right.
Thanks for your comment Sammy.
Hi there Typhoon,
You have nicely pointed out the methods that can make our online business successful. I think once we have the backbone of our online business (i.e. Hosting and design) sorted out, the most important thing that is to be focused is the customers and their satisfaction. Like in blogging, Content is the king, in the similar manner for a business the customer is the king. We must be willing to do anything to keep the customer happy, only then the customer will also will be happy with our service and then recommend it to others too. Thus, indirectly we are profitted
That’s absolutely what I was looking to add while writing – “Like in blogging, Content is the king, in the similar manner for a business the customer is the king.”
Completely agreed.
Thanks for your comment Shiva.
For success in online business, the most important thing is continuity. Many people even left being not able to continue their work. I believe that hard work always give you fruitful results.
I love managed hosting because all I have to do is worry about my web site, not maintaining a server. I’m currently with Site5 and have a managed hostPro + Turbo account with them.
Seeing the old Amazon and eBay made me feel old… how time flies lol. Their web sites still aren’t the best designed but they have services that people like. I think that functionality is probably more important than cosmetics when it boils down to it.
Good post.
These are absolutely spot on. Only one more that I would add there and that is to make the most of social media in that it can let you show your personality to your potential customers.
I think that a bit of personality goes a long way online
I have to say that most people avoid going into their own business because they have been taught all of their life to go to school, get a career, and work hard all their life. They have the mentality that the only way to get ahead into the world of millionaires is to win the lottery. While it is not a bad idea to get a ticket every now and then because “you never know”, actual success is much easier. All it takes is knowledge. I didn’t understand that way back when I was a kid. But I understand and implement the strategy now.
Hi Sushant,Nice points that you have mentioned.I mostly used to be busy on blogging and also to promote my affiliate links. But, I haven’t get any purchase through my link. Your point inspired me! Do I need investment to do these things?The main thing is Professional Looks. Every people link to purchase from professional sites. If the site have good reputation and have the poor looking outlooks then definitely the customer will decrease. Even, the new business site get success if they have good testimonials and professional outlooks.Thanks!
~Anup
I strongly believe that one of the factors on what makes a successful online business is that the customer should be first and the lucrative offers. Many of us would want every now and then some freebies, stuff to win, discounts while being treated as a valuable customer. Very useful tips, thanks for sharing your thoughts on this!
Among all, the importance of Web Design i’d say is the most crucial one. Because research shows that it takes literally seconds for a user to decide if they will work with that company at all. Having a striking design is the first part for success imho
Btw 97′ … good old days!
Good post – especially agree with #3. A nice clean, elegant design (perhaps a bit more flashy if you’re selling web services) and a solid page structure and navigation will place you leaps ahead of the competition.Rob
I am agree with above given points but apart from designation and the promoting of the online business sites should be good and attractive. This online business sites are just for customers and its their duty that how to impress the customers towards their sites and business. And I think, here the designation of the site plays important role. No business is successful without customers.
Great post. I loved looking back at Amazon from 1998. Interesting how the web has changed since then as technology has allowed richer web content.
Agreed on every tip. You can learn a lot from your customers. What they need and what is good and what isn’t.
Thanks.