9 Powerful Keys To Blog Writing Excellence

by Frank Lee · 31 comments

This is a guest post by Frank Lee from Internet Marketing Systems. Today, he is sharing 9 powerful blog writing tips with us.

Anyone can start a blog. These days, it seems that just about everyone does. With a WordPress or Blogger account (or any one of the other free services out there) you can have a blog set up in minutes.

However, for every one excellent blog out there, there are thousands of bad ones.

The good news is that there are several keys to creating an excellent blog, and I’ve listed them for you here.

1. Passion. Just like starting a business, you need to have a passion for the topic you blog about. It will show through in your content, and you’ll be far more likely to stick to it. Figure out what you love, and blog about that. That way, it won’t be work – it’ll be fun!

2. Regularly Updated Content. Too many people start blogs, and get going with a bang, only to get bored after a week, or a month. Readers don’t like stagnant blogs, and neither do search engines. A neat trick, if you’re starting out, is to keep several ‘timeless’ posts in reserve, and when you’re lacking inspiration, or time, upload those instead. You can start building your content by writing one post everyday so that you have plenty of reserve for future use.

3. Writing Content For Readers, Rather Than Search Engines. Sure, keyword stuffed articles that make no sense will probably send traffic your way, but it’s not realistic traffic, and when those people realize that you actually have nothing to say, they’ll be gone as quickly as they arrived.

You may like to read: Human vs. Search Engines: Striking A Balance

4. Not Having More Banners, Ads & Offers On Your Site Than Content. It’s tempting to stuff your blog with ads that will make you money, but it probably won’t work. Keep ads, popups and banners to a minimum, and rather place links in your content. People aren’t stupid, they’ll realize if your blog is merely a vehicle for commercial advertising.

5. Offering A New Insight, An Interesting Opinion, Or Even Something Slightly Shocking.There are endless bland blogs out there in the world, and you don’t want yours to be one of them. Have something to say. Be controversial if you want to. Just don’t be boring!

6. Writing For Ordinary People. Sure, you may be a computer scientist, and your blog is about technology. How many computer scientists do you think will visit it though? Chances are, not that many. It’s better to write content for the masses than for a small, elite group.

7. Making Your Blog Visually Appealing Too. Reading anything online is a strain on the eyes. Adding pictures and graphics, or even a few colors, breaks up the monotony of all that text, and makes it easier for people to read your blog posts.

8. Keeping Posts Short. As I’ve mentioned in point number seven, reading online is a strain on the eyes – more so than reading a book or a magazine. You don’t have to post five thousand word essays that drone on and on to impress your readers. In fact, it will have the opposite effect. Keep it between three hundred and seven hundred words, and you should be fine.

9. Sharing The Glory. If you’ve found a great post on another blog, site or anywhere else on the web, don’t be afraid to share it with your readers. Add a link to your post, and direct them there. You don’t have to keep all the traffic for yourself, and if readers can pick up all the news in your niche from your site, it’s still likely to be their first stop.

One of the best ways to discover what makes an excellent blog is to look at some of the top blogs out there. They don’t have to be on a specific topic, but they will all have commonalities. If you can discover what makes them great, and use those concepts in your own blog, you’ll have won half the battle.

The other option is to sign up for a blogging master class, that covers all the key points you need to remember to take your blog from mediocre to excellent.

It is possible though, and while it will take some practice, with time, you should be able to build a great blog, that gets all the traffic you want.


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About Frank Lee

Frank Lee shares a Free Gift to guide you step-by-step to “Breakthrough Article Marketing” – simply visit his site today and discover how you too can generate loads of free buying traffic using a simple 5 step unique article writing method in his Internet Marketing Systems. Frank also runs a List Building Program that will easily help you build your email subscribers.

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Usama September 28, 2010 at 5:37 pm

Nice points you got there. Quality over quantity is enough said but no one listens. You are write reading online is pretty straining to the eyes so the advice to keep posts short is superb.

Jess Parker November 25, 2010 at 4:31 pm

I really like your point 6. I really appreciate it when sites explain technical things easily. I don;t mind the ads as long as the content’s good. in fact, I really am impressed with a blog with many ads. but then that’s just me.

James May July 15, 2011 at 5:42 pm

Hi Lee,
Point #6 writing for ordinary people is so true. I’d never want my visitors to struggle with the contents on my site. I don’t think most readers will want to read blog posts which makes them look up to thesaurus or consult Wikipedia every two lines. Bloggers should write in such a way that readers understand easily.

Wilson Williams November 1, 2011 at 6:03 pm

yes. passionate for anything you want to do in live is the no factor the drive in success to your business as well as online business blogging.

Write on want you know to keep your blogs live is the key.

Regular updating of your site/blog follows and contents focus also is another important things people tented to ignore. But yet it’s point that add value to your online blogging presence

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