This is a guest post by Adesoji Adegbulu of AdesojiAdegbulu.com in which he guides us to increase google quality score for better ppc marketing.
Google Quality Score is a number that Google awards each advertiser. The score is developed based on the quality of your ads, the click through rate they receive, the quality of the landing page/website you send the user to and the overall value you provide to the user and the network.
The higher your quality score, the lower advertising prices you will pay.
The Quality Score encourages advertisers to provide value, rewards them for doing so, and preserves the integrity and reputation of the search engine. If the results were flooded with garbage and spam, the search engine would lose its credibility and the ads would lose their effectiveness. Essentially, the whole advertising platform would crumble.
In order to generate your quality score, Google utilizes a combination of three methods:
– The Google Advertising Bot
– Your ad’s historical performance
– Human review
So would you like to know more specifically the factors affecting your google quality score that Google uses to determine it, and how you can ensure you receive a high google quality score. Then continue reading…
How To Receive a High Google Quality Score
• Be Relevant
Make sure that you have accurate advertising copy. Your landing page also needs to repeat whatever your ad copy has promised. Also, make sure that your keywords are relevant to the ads in your ad group.
• Entice Clicks
The higher the CTR (click-through rate) of your ad, the better score you will receive. Don’t forget to write copy that encourages conversions, however, not just clicks.
• Be Real
When Google sees a one-page site, they usually slap it with a low quality score since the value the person are providing is lacking. Google defines good value as relevant and original content, transparency, and navigability – so keep that in mind.
• Customize Pages
Landing pages are most effective when they are laser targeted to a specific keyword phrase. This is why many successful PPC marketers develop duplicate landing pages for different advertisements. The landing pages, however, are optimized for specific keywords.
In order to avoid receiving Google’s penalty for duplicate content, you can implement ‘no-index’ and ‘no-follow’ tags to prevent the Google spider from visiting these pages and maintain your high quality score.
• Get Technical
Go ahead and increase your Google quality score. It pay a great deal to PPC marketing.