Google Quality Score And PPC Marketing

by Adesoji Adegbulu · 19 comments

This is a guest post by Adesoji Adegbulu of AdesojiAdegbulu.com in which he guides us to increase google quality score for better ppc marketing.

Google Quality Score is a number that Google awards each advertiser. The score is developed based on the quality of your ads, the click through rate they receive, the quality of the landing page/website you send the user to and the overall value you provide to the user and the network.

The higher your quality score, the lower advertising prices you will pay.

The Quality Score encourages advertisers to provide value, rewards them for doing so, and preserves the integrity and reputation of the search engine. If the results were flooded with garbage and spam, the search engine would lose its credibility and the ads would lose their effectiveness. Essentially, the whole advertising platform would crumble.

In order to generate your quality score, Google utilizes a combination of three methods:

– The Google Advertising Bot
– Your ad’s historical performance
– Human review

So would you like to know more specifically the factors affecting your google quality score that Google uses to determine it, and how you can ensure you receive a high google quality score. Then continue reading…

How To Receive a High Google Quality Score

Be Relevant

Make sure that you have accurate advertising copy. Your landing page also needs to repeat whatever your ad copy has promised. Also, make sure that your keywords are relevant to the ads in your ad group.

Entice Clicks

The higher the CTR (click-through rate) of your ad, the better score you will receive. Don’t forget to write copy that encourages conversions, however, not just clicks.

Be Real

When Google sees a one-page site, they usually slap it with a low quality score since the value the person are providing is lacking. Google defines good value as relevant and original content, transparency, and navigability – so keep that in mind.

Customize Pages

Landing pages are most effective when they are laser targeted to a specific keyword phrase. This is why many successful PPC marketers develop duplicate landing pages for different advertisements. The landing pages, however, are optimized for specific keywords.

In order to avoid receiving Google’s penalty for duplicate content, you can implement ‘no-index’ and ‘no-follow’ tags to prevent the Google spider from visiting these pages and maintain your high quality score.

Get Technical

Besides creating great copy, relevant content and optimized campaigns don’t forget to think about more technical aspects. For instance, if your domain name has your keywords in it, your score may be higher. Also, be sure to create a Google sitemap and implement your Meta tags. Don’t forget your Privacy Policy and About Us sections either. Include links to other sites as well.

Go ahead and increase your Google quality score. It pay a great deal to PPC marketing.


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About Adesoji Adegbulu

Adesoji Adegbulu is an entrepreneur, consultant and a patriot who provides solutions for people, business and nation(s) in the good way he can through "Problem Solvers Wanted". He also lives the internet lifestyle and teaches people (mostly Nigerians) on how to do the same on Make Money Online Nigeria

has written 7 superb article(s) on this blog

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Harshit Singhal August 7, 2010 at 9:02 pm

yeah I agree it’s important to focus on a proper PPC campaign & improve the quality score.

Brian Rogel August 10, 2010 at 8:45 pm

Great tips for better PPC. Being targeted with your pages is definitely the way to go. It allows for the ads to be more client targeted which make them more effective all while increasing your quality score.

Tamara August 19, 2010 at 11:36 am

It’s a Good thing to know these things for the betterment of ppc. I believe you made a good tips here about ppc marketing. Quality score is indeed a good thing. Thanks for sharing this tips.

Sarah August 26, 2010 at 4:58 pm

Too many charlatans around trying to make a quick buck. I like your post because, you need to implement these factors for an effective campaign. This is what differentiates the good affiliate and the lazy affiliate.

Long gone are the days when you found a sales page from Clickbank and did some direct linking via adwords. It’s a good thing that Google keeps getting stricter. Because those marketers after a buck disappear and hard working are the only people left.

Felicia September 7, 2010 at 11:43 am

I haven’t been very aware on how to get a high google quality score. This post really helped me on understanding it! I absolutely agree that you have to be relevant on the keywords you put in, otherwise the visitor would just feel annoyed and leave if what he clicked does not contain what it really stated. Thanks for putting up this post!

Usama September 30, 2010 at 5:29 am

I never knew about Google Quality Score. Google is bringing out some very quality tools.

Armil October 19, 2010 at 12:39 pm

As for a relevant and informative research, Google is doing its best part. How much more in advertising and its great techniques also for ppc marketing.
Thanks a lot for sharing. As I’ve read it seems that it is effective techniques also.

Tom December 11, 2010 at 6:53 am

I have used PPC before and roughly had an idea what controlled the quality score but your post has cleared up a few things. I have always found conversion very hard and end up paying a lot for a few leads. Nice article, thanks!

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