This is a guest post by Paul Wallis talking about blog content management and 3 tips that you should remember with your blog content.
However you get content for your blog, you need to be very careful about your quality at all times.
Blogs exist on the basis of content. Any low grade material can turn off your audience, particularly if you’re not getting it from professional sources.
The typo-laden load of garbage isn’t exactly a selling point. Nor are rehashes of things which were trash in their original forms. Blog content needs to be watched as closely as your SEO at all times.
1. The Quality Control Regime – “The Best, or Nothing”
The fact is that a lot of blogs suffer from the fact that there’s an incredible amount of absolute crud on the market. Content is likely to be bought wholesale, on the basis that “We need new content”. You might as well buy cyanide. Even worse, some blogs obviously don’t even check this unspeakable rubbish for grammar, information content or anything else.
If you’re absolutely determined to give the impression that your blog’s going to the dogs, this is the surefire way to do it, especially if you’re in a niche market. Your readers will start to drift. The really avid readers will be extremely disappointed, particularly if you were doing good material previously. The result is a blog with few or no readers. Hits will go through the floor. Check your hit numbers, and if you’re sinking, take the hint.
The only real option is “The best, or nothing”. You’re better off with material which will always get readers. Good quality material can stand on its own two feet. That’s because the best material gets real readers, not skimmers or site spammers. These people come back, and they send links to their friends. Some will Tweet your blog or put it on their Facebook page.
2. Sourcing Your Materials for Best Quality
The safest way to get quality is to source direct from professionals. Ad agencies looking for backlinks, high quality writing sites, professional freelancers and others are a much better bet than El Cheapo sources. That’s because these professional sources are far better equipped to monitor their own content at source.
You need sources who understand content issues and Search Engine Optimisation strategies. (If you want to improve your page ranking drastically, talk to pro advertisers who specialize in these fields. They can also source materials for you, a valuable added benefit.)
3. Upgrading Your Content and Adding Media
At some point your blog will need to expand. When you get to the point of adding media, you’re looking at major content issues.
The rules are the same, to a very large extent:
- Get the best, newest, most relevant materials you can get your hands on.
- Add strong text and/or spoken content, and check the scripts.
- Use pro web designers to make sure your media and any other features you add run properly.
- Set very clear guidelines for your content submissions, if you have that option. Make it clear that cut and pasters and off-topic materials don’t have a chance.
The absolute truth – Don’t allow any substandard trash on your blog. Use the best, at all times, and don’t settle for second best. Quality and high value content are always the best option.
If you’re having problems with your blog, or not happy with your content and want some advice, we want to hear from you. Drop us a line on the comments thread on today’s article over blog content management.
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