5 Reasons Why People Suck at Website Flipping

by Adesoji Adegbulu · 29 comments

This is a guest post by Adesoji Adegbulu who blogs at MakeMoneyOnlineNg and in this post you will know 5 reasons why people fail in website flipping business and are not able to make money online through this way.

I have been online for a couple of years and I have come to find out that website flipping is undoubtedly one of the fastest growing industries on the internet.

It is a medium where people can really make real money online. Website flipping is just like doing the business of real estate. Sometimes I refer to website flipping as internet real estate.

However, it is also a fact that the industry is hyped to some extent, as there are not many webmasters out there who confirm to have gained huge profits from the business of website flipping.

So what differentiates a successful website flipper from other website flippers?

My aim from this article is to help people who are considering website flipping as a serious profession. I also want to help them avoid all the reasons which can hinder their success. Below, you will see 5 reasons why I think people suck at website flipping.

1. Lack of Thorough Market Research

Website flipping is definitely one of the most profitable jobs on the internet, and hence it does not come as a surprise when many skilled webmasters are tempted to jump into the vocation without researching the niches thoroughly. One fact which no webmaster can afford to ignore is the importance of a dynamic niche. Any website, however well-designed, is going to attract potential buyers only if it includes a topic which is of interest to many.

So if you are considering website flipping as a business, you need to carry out a thorough market/internet research for niches people will fall in love with almost immediately. Niches like Feeding, Clothing, Relationship, Shelter, Transportation, Communication, Finance, Leisure & Entertainment, Security etc. will generate lots of traffic/subscribers.

2. Choosing a Niche that Cannot be Monetized

It is not only important to determine on a popular niche, but it is equally important to check the feasibility of the monetizing factor of the determined niche.

One of the primary reason for the failure of many webmasters is that they do not give due importance to the monetizing factor. Websites with niches which are difficult to monetize are likely to fetch very low or no profits.

3. Lack of Quality Content

Quality content plays a very decisive role in determining the value of the website. Any website with a poor content is bound to be ignored by many buyers. Poor content is an indication that the website was dealt by an unprofessional, and hence is very unlikely to attract any high paying buyers.

No doubt that, a website flipper who does not attach due importance to the content factor, is very unlikely to become a successful website flipper.

4. Outrageous Price

Demanding a high price more than the value of the website will cause potential buyers lose interest in such deals. However good a flipped website is, it should be reasonably priced for the buyer to find it attractive and profitable to regain back the investment as quick as possible.

5. Substandard Appearance

The look of the website plays a major role in getting high paying customers. Any website flipper, who fails in beautifying his website, is very unlikely to make it big. Make it a duty to upgrade the looks and feel of the website you want to flip before you start selling.


The above reasons are part of the many things you should avoid as a website flipper. If you are looking into starting the business of website flipping, you should do all you can to read a lot about it.

You should also not rush into making money online from website flipping. Your first impression on the internet matters most. So be careful what your first impression will be made of.

If you have more reasons by people suck in website flipping, then you can help share them using the comment box below.

Top 10 Search Terms:

• why people suck

About Adesoji Adegbulu

Adesoji Adegbulu is an entrepreneur, consultant and a patriot who provides solutions for people, business and nation(s) in the good way he can through "Problem Solvers Wanted". He also lives the internet lifestyle and teaches people (mostly Nigerians) on how to do the same on Make Money Online Nigeria

has written 7 superb article(s) on this blog

Visit my website →

Rahul October 23, 2010 at 1:42 am

very important to talk about this actually , and all that was very logical , we all admit it’s all ,first of all, about content which has to be satisfying then we can talk about things like “look”/appearance which is one of the reasons behind bringing paying customers !

Dana October 23, 2010 at 6:24 am

Great article. I think partially to blame are the “info” product makers who make this all seem to easy, so eager want to be flippers runout buy a domain, slap some spun articles and adsense on it and want to flip it on potential alone for high prices. No good content, no rankings, no traffic, no revenue – no reason to buy the site.

Adesoji Adegbulu October 27, 2010 at 9:32 pm

Great addition. You are right about that

Raj October 23, 2010 at 11:52 am

In any discipline of life your speaking and writing matters. If you are poor at your communication, you can not achieve the pinnacle of that profession.In online business content writing is the foundation and if this side is strong, progress is at your next step.

Jenny October 23, 2010 at 4:06 pm

You make some really good points when you are pointing research as a major need to consider. I agree with you you should target the people interests which have some good search & related to your interest also. Because you are not able to make people interest in a post that is not on your interest.

Jovan October 24, 2010 at 12:42 am

I make websites, and then sell. The point is, successfully submit site to DMOZ directory, tons of quality content, tons of links, and tons of visits, page rank of three or more. In this way each of your site will be sold for five thousand dollars or more.

Bilal Ahmad October 24, 2010 at 2:55 pm

The biggest problem with newbies is that they come up with a niche that is highly competitive and then content deficiency make it more complex for them.
Thanks for sharing your experience.

Sourish October 27, 2010 at 8:28 pm

i prefer not to sell a site , better develop it and make $$ coming from free search traffic

Adesoji Adegbulu October 27, 2010 at 9:34 pm

What if you sell the shares of the website privately and then take it public for others to buy into the shares? You will be making a lot of money doing that

Sourish October 27, 2010 at 10:45 pm

wow , im not that deep into shares 🙂 . Will be great if you enlighten me


Dana November 1, 2010 at 11:42 pm

A lot of people get attachedto the site due to their work and want to charge way more than the site is actually worth. Fine, if you are attached to it keep it, otherwise come down to earth on the price.

Alex November 3, 2010 at 11:47 am

I think the main reason why they fail is because they choose a wrong niche which cannot be monitized, I mean who would buy a website that cannot bring back money?

Catherine November 22, 2010 at 4:55 am

Just one question here… If the quality of the content does matter with the value of the site, why there are still people who are much willing to buy a particular site without any decent amount of content? Will the domain name affect their decision especially if they are using keywords on it?

Previous post:

Next post: