Every website owner wants to be number one in Google; chances are, so do you. But it can be difficult to get high rankings due to the sheer amount of competition on the web.
You could easily spend thousands of dollars on SEO companies to gain high rankings or, if you’re willing to put some effort into it, use these four monumental tips to dominate your competition with search engine optimization.
1. Target Longer Keyword Phrases
Single keyword phrases are almost impossible to rank for because of the money and effort others have already spent toward ranking for these terms.
Although single keywords get the lions share of search engine traffic, the relevancy of searches are actually quite low.
Web users will begin their search with a generic term until they specify what they are looking for with a long-tail keyword. To get that top ranking in Google (and capture relevant traffic that’s ready to buy, subscribe and share), target long-tail keywords.
Although there are less searches, they are easier to rank for with a minimal amount of effort. Keep researching and going after these long-tail keywords and soon your website will be generating the same amount of traffic as the single terms.
2. Use a Keyword Rich Domain
When building a niche site or one that is very relevant to a topic you plan to write, sell or build a community around, using the keywords within the URL is quickly becoming a deciding factor for search engine optimization.
As Google and other search engines visit your site, right away the search engines understand what the topic of the website is about due to its keyword URL.
Build your website with your main keyword in mind for the URL, continue to use this keyword and its secondary terms throughout your website and soon you’ll have a top ranked website in search engines.
3. Build Backlinks
Building backlinks can take some time but the more effort you place in link building, the greater results you’ll have in search engines.
If Website A has just two backlinks and ranks well, you know that if you can build many more backlinks to your website, you will soon outrank your competitor.
Build backlinks should be apart of every search engine optimization campaign – enough to say that it should be one of the main elements to strive for when going for the number one spot in Google.
4. Optimize Your Content for Search Engines
Within every part of your website, use your main and secondary keywords as part of your content.
When Google crawls your website, the search engine spiders will be looking for keywords to help it decide which terms you are trying to rank for.
Search engine friendly titles, tags, content and interlinking are just a few of the main elements of optimizing your content for search engines.
A website with SEO-friendly content will have a much easier time ranking number one in Google over competitors that use their keywords sparingly.
Use these four monumental search engine optimization tips as part of your daily campaign will make your website rise within Google search results until you’ve peaked at the glorious number one spot.
Make it part of your effort every day to continually optimize, build links and target your keywords; these are what will get you massive traffic, these are what gives you that number one spot in Google.