7 Ways to Make Your Visitors Leave

by liorl · 41 comments

This is a guest post by Liorl who is a web consultant and today, he will be telling us 7 Ways to make your precious visitors leave your blog immediately :D So make sure you are not doing anything like this and avoid most of these ways if you can. You can follow him on Twitter @liorl

The simple truth is that, even on the best sites, most visitors leave after reading just one page.

However, there is a big difference between getting visitors what they need in one click and turning them away in disgust. Those who get their needs met will likely come back and, eventually, may subscribe. Those who run away screaming will make it a point to never come back.

So what are some of the things that sites do to make visitors slam the door on the way out? There are many but here are seven of the more issues on the Web.

7. Have Too Few Comments

Many visitors are instantly turned off by sites that have a small number of comments because they view it as the site being either boring or being poorly-visited. You can help this some by changing your “0 Comments” text to read “Leave a Comment” but you need to do everything you can to encourage comments on your site.

Also Read: How To Get More Comments On Your Blog Following 10 Simple Ways

6. Use Boring Titles

Your titles are the first thing most people read and, if they are not interesting, people will think your posts are boring too and leave. Focus on writing better blog titles and use the title as a chance to draw the reader in.

Also read: 5 Killer Secrets To Writing Magnetic Titles

5. Put up Too Much Advertising

Most readers are actually fairly tolerant of ads on a site. There’s a general understanding that websites have to pay the bills but, when advertising begins to actively get in the way of the content, readers head for the doors.

Try to keep your advertising in balance with your content and not let it overwhelm your work. If you do, your visitors will thank you by sticking around.

4. Have an Ugly Design

Though there are literally thousands of great themes for nearly all blogging platforms, this does not mean you can just pick one and go. Making your site look good means taking the time to make sure your theme looks right and fits your site. If your theme looks amateurish, people are going to assume the content is amateurish too and leave in a hurry.

3. Use Popups, of Any Kind

Too much advertising is bad, but having popups, including anything that either lays on top of the content or opens up in a new window, is a sure-fire way to make your visitors click the “back” button. This includes those popups that ask for email addresses for a mailing list, give a chance to chat with a “representative” and so forth. Anything that actively hides the content is likely to be met with a very negative reaction.

2. Play Sound

If your site plays sound with direct permission from the visitor, you can be assured most will pause on your site just long enough to curse you under the breath before leaving. This is an especially large issue for those surfing the Web in libraries, computer labs and other public places.

1. Give them a “Site Not Found/Slow Loading Page”

Of course, the quickest way to turn visitors away from your site is to have them click a link and then nothing load up at all. If your site is down or is just severely slow loading, you can expect that your visitors are going to click away in droves. They might not walk away hating your site, but they won’t be racing to come back either.

Conclusions

The good news is that these are all fairly easy mistakes to avoid. Of all the potential problems, only using a good theme requires any real work and the rest require either just some thought, minor adjustments or simply not abusing your visitors.

In the end, if you show your visitors respect, they will do the same to you. They may not click a second page, but they certainly won’t go out of their way to avoid you.

That, in turn, at least makes it possible to build a long-term relationship in the future.


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About liorl

Lior is a web consultant working with online startups and ecommerce websites

has written 4 superb article(s) on this blog

James December 8, 2010 at 1:43 pm

Funny that I had to close a pop-up to finish reading this post… it did annoy me actually, but I’m still here. I think the title of the post should be higher in the list myself. I don’t have time to read everything that bombards my eyes. Who does! So I habitually skim everything and don’t start reading until something jumps out at me from the page. When I’m scanning new items in my reader I follow the same principle on steroids. With hundreds of subscriptions I can’t afford to even read the titles and rely on some kind of ‘jedi’ mind powers that seem to work for me, maybe because I’ve been reading feeds for so long. If a post’s title isn’t awesome forget it. I won’t read you and I know a lot of my peers feel the same. It’s just a matter of time v’s opportunity. If you want the opportunity to take up my time you better catch my attention.

Bonnie December 8, 2010 at 1:53 pm

OMG that autoplay music. Whoever invented that needs to have his computer taken away and be banned from the internet! It’s such a bad idea and I deem anyone who does that amateurish and teenybopperish.

Andrew December 9, 2010 at 4:00 pm

When I’m surfing the net, I hate pop ups too. I don’t give my email address that easily.

Bill Belichick December 11, 2010 at 12:15 am

What do you think of on exit once a day lightbox pop-ups? I have used them on some of my sites and got a good amount of sales from them. I have seen a lot of sites with on entry newsletter sign-up forms. Seems if the content is good enough, you ignore the pop-ups.

Jasmine December 26, 2010 at 12:11 am

I agree with you. Looks like I really need to work hard on my blog so that I won’t make my visitors leave!

Sandro January 21, 2011 at 6:45 pm

Nothing makes me run away from any website like autoplaying music. It’s even more annoying than pop-ups. Anyway, yes, the list is good, very comprehensive.

Richard Rivera February 7, 2011 at 6:53 am

Nothing makes me run away from any website like autoplaying music. It’s even more annoying than pop-ups. Anyway, yes, the list is good, very comprehensive. ” HAHAH Yah I know . Thats why I have an autoplay video on my website. ROFL

It works to get the word out.

Vfrankz March 14, 2011 at 10:37 am

I remember seeing lots of online adverts for $50 ebooks of 10,000 to 20,ooo words selling SEO, make money on the internet, my keyword secrets, etc., etc. I don’t see as many of these sites or adverts in February 2011. I guess the market for these downmarket publications has shrivelled up, by now.

George March 29, 2011 at 10:54 pm

Like everyone else I hate the pop ups too! Unless it’s something very important that I’m looking for I don’t feel like searching further once that pop up shows up. Liorl you’re so right, a huge difference takes place when a visitor leaves feeling bad about a site. I also don’t feel like visiting blogs which do not have comments or have very less because I feel exchanging ideas and opinions enriches us.

Fraser Hannah May 21, 2011 at 5:15 pm

Unless I really want to view the site, I will click away the minute i get a pop-up. I can’t stand them and would never use them. I do worry about the lack of comments though, we are just starting out and realize that it will take some time to build up a following, so will be following your recommendation and changing to “Leave a comment”.

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