This is a guest post by Anna Miller from OnlineDegree.net . Through this post, she is going to give tips on how to get good guest bloggers to write for our blogs so that our blog remains as fresh as possible with new content.
Many articles on this site and others are geared more toward guest bloggers themselves. But maybe your own blog has stagnated a bit. You don’t have the time to write content for your blog on a regular basis, or perhaps you can’t come up with new ideas. You’d like to occasionally spotlight a new voice that will imbue your blog with a freshness that you, at the moment, cannot provide.
The fact of the matter is that there are various good reasons for having outsiders write content for your blog. If anything, it’ll give your blog some forward momentum. At the same time, however, attracting a guest blogger who is a good fit for your blog can be tough work. Here are a few tips for doing just that:
1. Be Sure To Have Guest Post Guidelines Featured Visibly On Your Blog, And Be As Specific As Possible About What It Is You Are Looking For.
In order to attract potential guest bloggers, you must, of course, let them know that you accept guest posts. In addition to writing a blog article announcing your desire for guest bloggers, add a tab that details guest post guidelines. Be as specific as you can possibly be. Include approximate word counts, your readers’ general areas of interest, and maybe a few points on things that you are NOT looking for. This way, a potential guest blogger will know exactly what you and your audience wants, so that neither he/she nor you waste anyone’s time.
2. Once Guest Bloggers Approach You, Find Out About Their Background In Your Niche.
The best guest bloggers, I’ve found, are both knowledgeable and passionate about your niche. When you receive requests or even full-length posts from guest bloggers, communicate with them a little before moving forward. Although this communication may take some time, it’s always a good idea to collaborate and bounce ideas back and forth with guest bloggers. For one, it’s a great way to connect with other bloggers who share your interest. What’s more, developing a relationship with each guest blogger increases your chances of having a steady source of quality content.
3. Beware Of Guest Bloggers Who Have Ulterior Motives.
This tip ties in with the previous one. There are many guest bloggers out there who are only looking to score links for their own purposes. Of course, since guest bloggers aren’t compensated materially for their work, a guest blogger is motivated in large part by the added exposure their own blog will get. And this is completely understandable. However, as any blogger knows, blogging is first and foremost a labor of love. It’s not all about money or recognition; it’s about sharing ideas and interests with others. Guest bloggers who focus solely on expanding their own audience usually produce lackluster work that’s poorly and hastily written.
4. Encourage A Successful Guest Blogger To Submit More Content.
Once you’ve accepted a guest post and published it, and you see that your readers really enjoyed having a new voice featured on your blog, be sure to thank your guest. Encourage him or her to respond to comments posted by your readers, to get involved with your audience. Developing a relationship with a good guest blogger means you’ll have someone reliable to ask for more quality content in the future. Of course, always be on the lookout for new guest bloggers with new ideas and perspectives, but it’s better to have a few good guests than a million mediocre ones.
Featuring guest bloggers is an excellent way to revive your blog, free up some of your time, and connect with others in the blogosphere. Follow these tips and you’ll be sure to attract great writers with interesting new ideas to generate value for you and your readers.