Are You Taking Your Launch Seriously?

by Brandon Connell · 21 comments

This is a guest post by Brandon Connell from My Crazy Lotto Experiment.

When I recently launched My Crazy Lotto Experiment, I instantly thought about how I was going to drive traffic to it. My first thought was to announce it on my already established blog at brandonconnell.com, and then start writing a guest post on a blog that I have appeared on in the past.

The reason I decided on these two tactics first is because I have had great experience with guest posting, and I knew that leveraging my existing reader-base would be wise as they would be curious to see what I was up to.

I came to SmartBloggerz because my previous experience in guest posting with them was great. The blog is way under my recommended 200,000 alexa traffic rank, a very engaging readership that comments consistently, and a large following on Twitter, RSS Feeds, etc. It was a no-brainer. Every time I launch a new site, I will guest post on established blogs like this one, or ProBlogger for example.

Are You Taking Your Launch Seriously?

I have been in the blogging game far too long to work on experimental traffic methods for a launch. I know that trying to start fresh by building up a big twitter following on a niche subject is a complete waste of time. You could have used your established twitter account instead to drive traffic to that new blog of yours.

Have you guest posted before? If so, you probably know which of those blogs brought you the most traffic. My recent post on ProBlogger brought in a huge amount of traffic, and continues to on a daily basis. That reason alone made me to submit another one which was scheduled for January 2nd, 2011. My guest posts on SmartBloggerz and the many other established blogs have done an excellent job at bringing traffic. That’s why I see it as a huge must to utilize such blogs for a new blog launch.

If you are wasting time on smaller techniques such as building up a fresh social media account, or emailing individual bloggers to gain support, then your new blog will not take off for months, if not years. As a matter of fact, when I first started blogging, I didn’t even do much in regards to blog hopping! I was working more on organic search engine traffic which can take a very long time.

Why Fast Traffic Is Necessary

When you launch a new blog, you may be eager to publish lots of new content. However, it is wise to get commentary coming in on blog posts before you get too many out there so that new readers are more willing to comment. It also shows readers that you are a serious and well respected blogger, and they are willing to dedicate their time to your cause, whatever that may be.

Another obvious reason for a quick launch is the monetization issue. If you are trying to get money from ad clicks, cpa, donations, etc, then you need to really drive in that traffic. Waiting for that traffic to come on it’s own is not an option.

Other Ideas For Bringing In Quick Traffic Are:

  • Contacting bloggers that you have an established relationship with, and asking them for a review or a mention in one of their new articles.
  • Creating a banner ad and buying a low-cost ad spot on a blog you have a relationship with. This will gain their interest in your blog quickly, and they may even review it to help you out since you are paying them for ad space!
  • Blog hopping on blogs you have been to many times will gain interest from their regular readers and the bloggers themselves.

Your Turn

Are you launching, or have you launched a new blog? If so, what did you do to ensure that you gained that desired traffic in the fastest possible manner?

About Brandon Connell

I am a blogger who teaches others how to start, operate, market, and make money blogging. You can read my blog on BrandonConnell.com and you can also follow me on twitter @Brandon_Connell.

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George March 31, 2011 at 11:26 pm

Well written Brandon and thanks I learned about some new ways to increase traffic . I think guest blogging works in a wonderful way, another technique is building a commenting tribe. These two techniques work wonders for me but there are other techniques as well which are being used with great results.

SK August 4, 2011 at 6:09 pm

Brandon,

I wasn’t sure if guest blogging would really bring in the traffic. It just seemed like a lot of work. But from your experience, I guess I should give it a shot and check for myself rather than just assuming.
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