Are You Taking Your Launch Seriously?

by Brandon Connell · 21 comments

This is a guest post by Brandon Connell from My Crazy Lotto Experiment.

When I recently launched My Crazy Lotto Experiment, I instantly thought about how I was going to drive traffic to it. My first thought was to announce it on my already established blog at brandonconnell.com, and then start writing a guest post on a blog that I have appeared on in the past.

The reason I decided on these two tactics first is because I have had great experience with guest posting, and I knew that leveraging my existing reader-base would be wise as they would be curious to see what I was up to.

I came to SmartBloggerz because my previous experience in guest posting with them was great. The blog is way under my recommended 200,000 alexa traffic rank, a very engaging readership that comments consistently, and a large following on Twitter, RSS Feeds, etc. It was a no-brainer. Every time I launch a new site, I will guest post on established blogs like this one, or ProBlogger for example.

Are You Taking Your Launch Seriously?

I have been in the blogging game far too long to work on experimental traffic methods for a launch. I know that trying to start fresh by building up a big twitter following on a niche subject is a complete waste of time. You could have used your established twitter account instead to drive traffic to that new blog of yours.

Have you guest posted before? If so, you probably know which of those blogs brought you the most traffic. My recent post on ProBlogger brought in a huge amount of traffic, and continues to on a daily basis. That reason alone made me to submit another one which was scheduled for January 2nd, 2011. My guest posts on SmartBloggerz and the many other established blogs have done an excellent job at bringing traffic. That’s why I see it as a huge must to utilize such blogs for a new blog launch.

If you are wasting time on smaller techniques such as building up a fresh social media account, or emailing individual bloggers to gain support, then your new blog will not take off for months, if not years. As a matter of fact, when I first started blogging, I didn’t even do much in regards to blog hopping! I was working more on organic search engine traffic which can take a very long time.

Why Fast Traffic Is Necessary

When you launch a new blog, you may be eager to publish lots of new content. However, it is wise to get commentary coming in on blog posts before you get too many out there so that new readers are more willing to comment. It also shows readers that you are a serious and well respected blogger, and they are willing to dedicate their time to your cause, whatever that may be.

Another obvious reason for a quick launch is the monetization issue. If you are trying to get money from ad clicks, cpa, donations, etc, then you need to really drive in that traffic. Waiting for that traffic to come on it’s own is not an option.

Other Ideas For Bringing In Quick Traffic Are:

  • Contacting bloggers that you have an established relationship with, and asking them for a review or a mention in one of their new articles.
  • Creating a banner ad and buying a low-cost ad spot on a blog you have a relationship with. This will gain their interest in your blog quickly, and they may even review it to help you out since you are paying them for ad space!
  • Blog hopping on blogs you have been to many times will gain interest from their regular readers and the bloggers themselves.

Your Turn

Are you launching, or have you launched a new blog? If so, what did you do to ensure that you gained that desired traffic in the fastest possible manner?

About Brandon Connell

I am a blogger who teaches others how to start, operate, market, and make money blogging. You can read my blog on BrandonConnell.com and you can also follow me on twitter @Brandon_Connell.

has written 5 superb article(s) on this blog

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John December 21, 2010 at 7:55 pm

Brandon – Great advice you gave about contacting bloggers you have an established relationship with. If you can succeed in getting a review or a mention in one of their articles you will get a quick boost in traffic/exposure to your new blog instead of waiting for it to come in.

I have launched a new blog before and I created a banner ad and bought an ad spot on a blog I frequent in order to gain traffic.

Brandon Connell December 23, 2010 at 11:02 pm

It’s the best kind of leverage John. For sure..

Pavithra December 21, 2010 at 8:04 pm

Thanks for the tips Brandon. Actually we didn’t have any idea about banner ads and how to start with. I think it will be really useful.

Brandon Connell December 25, 2010 at 9:27 am

No problem Pavithra. Banner ads have always done me good. I have the advantage of being a graphic designer though.

Raj December 21, 2010 at 8:24 pm

To populate your blog with traffic guest post plays a vital role. Good back links, new commentators are the result of guest post.

Brandon Connell December 25, 2010 at 9:28 am

Right Raj. Especially with larger blogs, the new subscribers come in quick!

Rick Byrd December 22, 2010 at 9:13 am

Brandon:

Great post! When i started my blog back in February I did not do much to try to get traffic. I thought I needed to get several posts on my blog first. This was definitely a newbie mistake. I started blog hopping in April and definitely saw an increase in traffic.

I have never done a guest post even though I do have a list of blogs that I would like to do a guest post. I need to sit down and start writing some posts that would fit in with these blogs and submit them to these blogs.

These tips will also work for a blog that has been around for a while but has started to become stagnant or where the blogger has not posted for some time.

Take care!

– Rick

Brandon Connell December 25, 2010 at 9:29 am

You have got to get on that Rick! I hope to see your guest article on my blog sometime soon…

Whiztechy December 23, 2010 at 10:38 am

You shared working tips Brandon, I must say that to gain traffic it is very important to have good relationship with other blogger and it can be done via commenting or guest posting on their blog, which do generate quality and targeted traffic. Nice read.

Brandon Connell December 25, 2010 at 9:29 am

Thank you Whiztechy! Relationships initially come as a gesture really, but over time they grow strong. That’s how it has been in my case anyways..

Devesh - Blokube December 23, 2010 at 1:20 pm

Awesome post brandon. You’ve made awesome points man.

My best ways to get fast traffic is blog commenting and utilizing the power of mailing list.
These days i’m doing guest posting and i think it’s one of the awesome method to get traffic.

Thanks for sharing!

Brandon Connell December 25, 2010 at 9:26 am

Thanks Devesh. You are killer at guest posting man, as I have seen you everywhere.

Basam December 26, 2010 at 4:57 am

The best way to get the traffic is choose long tail keyword and optimize your site under that keywords. Go for a lot of blog commenting with consistency, you will get the results.

Brandon January 8, 2011 at 10:57 am

I believe that’s just one small strategy. Keywords don’t have to be long-tail. When you first start out, the traffic is not going to come from Google anyway. It comes from guest posting and blog hopping right away though.

Pablo Edwards December 27, 2010 at 10:15 pm

I tend to shy away with anything that offers easy solutions to traffic, knowing that it will take time and diligent work to get visitors to our site.

Brandon January 8, 2011 at 10:59 am

That’s not even the case though. The methods I describe are tried and tested. I have used them myself, and I know for a fact that they work. You can shy away, but if you do then you will not experience it for yourself.

Felicia January 6, 2011 at 11:18 am

Hi Brandon,
This is a very informative and helpful post for those who are in need of traffic to their site. Thanks for sharing your other ideas to getting quick traffic too!

Brandon January 8, 2011 at 11:00 am

No problem Felicia. Thanks for stopping by.

Saksham January 10, 2011 at 10:47 am

This is extremely informative for newbies who wants to launch a new blog.
Thanks brandon.

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