This is a guest post by Satrap who blogs at BlogStash.com and shares make money online tips on his blog. In this post, he is going to tell us 8 ways which we can use to optimize our blogs for both the search engines and the readers.
We often hear how important it is to optimize blogs for search engines and rightly so. Search engine optimization is an important and crucial part of a successful blog. By having a well search engine optimized blog, you increase your chances of ranking well in the search engines for your targeted keywords, enabling you to drive quality targeted traffic to your blog.
There is no doubt that search engine optimization is crucial to the success of your blog. However, a well search engine optimized blog alone isn’t enough to keep that traffic coming back to your blog.
In order to keep your visitors happy and coming back for more, you have to optimize your blog for your visitors as well. Optimizing your blog for both visitors and search engines is one of the best ways to drive traffic to your blog and also keeping them coming back over and over again.
Thankfully, some of the elements used for optimizing a blog for search engines go hand to hand with the elements used for optimizing a blog for visitors, which means you can use the same methods to optimize your blog not only for search engines, but also for your visitors.
Here are 8 ways to optimize your blog for both visitors and search engines:
1. Self-Explanatory URLs
Having your keywords in the url of your pages is another important SEO factor that helps you rank well for them. It also makes it easier for your visitors to remember that url if they decide to come back to it latter.
2. Fast Loading Blog
It allows search engines to go through your blog faster, thus making it easier for them to find what they are looking for. At the same time, having a fast loading blog is crucial for keeping your visitors on your blog for longer. People tend to push the back button if a page takes too long to load.
3. Easy Navigation
Its almost self explanatory, make it easy for your visitors to navigate around your blog and find what they are looking for faster and easier, while at the same time, a good navigation menu makes it easy for search engine spiders to search and find the right content on your blog.
4. Good Titles
Having a clear title lets visitors know what the whole post is going to be about. Plus, when it comes to SEO, page title (post title) is an important factor. Using your keywords in the title gives you a better chance of ranking well for that keyword. And, when search engines show your page in the result after someone searches for that keyword, having a good attention grabbing title, will entice searchers to visit your page.
5. Well Arranged Content
Simple things like bold titles and content organized by paragraphs, allow your readers to easily and quickly go through your content, leaving them more time to explore other pages of your blog. At the same time, well arranged content allows search engine spiders to quickly find the topic of your page.
6. Easy To Read Text
Make sure people can read your text easily. Avoid too small or too big fonts, or fonts with colors that don’t sit well with the background color of your blog. Search engines don’t like pages with very small text and text with colors almost the same as the background color and might consider such pages as spam considering it a blackhat technique. Of course, text with extreme sizes or bad colors can be hard on your visitor’s eyes as well.
7. Images With ALT Attribute
We all know that search engines can not index the image itself, but they can index text. Therefore, its a good idea to use ALT text for images displayed on your blog. On the other hand, alt text can help a visitor who isn’t able to see the image (browser issues, visual problems and etc), understand what the image is all about.
8. Proper 404 Error Page
Having a proper 404 page lets search engines find and index the correct pages on your blog. And for surfers, nothing is worst than to arrive at a page with nothing on it, no link, no navigation menu, no direction, just a big old 404 error message. Having prepared a 404 page with links pointing to appropriate pages, makes your blog more user-friendly and keeps your visitors on your blog for longer.
Of course, when it comes to optimizing your blog, there are other factors as well, like having quality backlinks, useful content that readers will appreciate and more. But most of them are good either for search engine optimization or optimizing for visitors, but not for both.
The above mentioned elements however, are a few things that let you hit two birds with one stone, simultaneously optimizing your blog for both search engines and visitors.