This is a guest post from Lyuben Georgiev who is working as a seo specialist in a big company. In this post he is raising the importance of making your email marketing campaigns compatible for mobile users i.e. making it mobile friendly. Learn the three important things to lookout for while sending your email marketing campaign so that it appears good for those who read them on mobile.
Doing search engine marketing on a daily basis is great if you want to promote your business but there is also something else you should not forget to do – email marketing.
That sometimes can be tricky because you have to be careful not overdo it and spam your customers every day. However, email marketing is great when you want to inform your past, present or potential clients about new products, offers and promotions.
New technology keeps evolving every day and it is important we take that into consideration. More and more people are using their mobile phones to check their email and it is recommended that you make your messages mobile friendly.
How Exactly You Should Do That?
1. Short And Simple
Keep in mind that reading emails from your mobile phone is not very pleasant compared to reading them on a big screen. So nobody likes to read huge amounts of information when looking at the small display of their mobile phones. Try to keep your offers or promotions simple and short so that you have the readers’ attention all the way to the end of your message. At the end of the day who would read 5 pages long email about your new SEO tool on a mobile phone?
2. Check Before Sending
Testing is the best way to succeed. While it might be impossible to check how your messages would look on every mobile phone in the world, you can still check for most of them. Make sure your emails are visible and nice to read on a lot of mobile phones so the readers don’t have to struggle in order to read your message. The good thing is that email providers such as Gmail offer applications that make your email fit on mobile screens perfectly.
Note By Sushant: Try ImnicaMail Autoresponder which has got ‘Preview Email’ feature which instantly generates screenshot of your email campaign for 30 popular email clients of which 5 are mobile clients.
3. Landing Pages
Sending an email that displays properly on almost all the mobile devices in the world is great and will get your customers’ attention. However, it will not be very good for them to click on the link and be taken to a web page that only looks good on the big screen and it is even hard to load from a mobile device. It would be great if you can make a mobile friendly version of your website, but if you can’t, at least make the landing pages you send links to mobile friendly.
These 3 tips should come in handy when doing a huge email marketing campaign. Remember that SEO is not all about the search engines. At the end of the day you do it for the people so why not send emails to everybody in your mailing list and engage them directly?
This is certainly a great way to reach your present customers, remind the past ones that you are still there and tell the potential ones why they should choose you.
However, here comes the tricky part – avoid sending too many e-mails. Most of the people do not like to receive more than 1 e-mail from a website they had subscribed to, so if you start sending them for example 3-4 every day, they are more likely to stop reading them and also unsubscribe from your mailing list. There is even a chance to flag your website as spam, but this is likely to happen if there is no useful information contained in your messages.
Now you are ready to start your e-mail campaign and take the best of it, but remember not to overuse it.
The author of this post has no relation of any kind with imnicamail promoted in this post by me – sushant.
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