Email Marketing: 5 Social Ways To Sell More Product

by Hal Licino · 20 comments

This is a guest post by Hal Licino, a leading blogger on HubPages.com. Hal has written 2,500+ HubPage articles on a wide range of topics till now. In this post you are going to learn five simple ways to make your email marketing campaigns socially better and help you earn more.

Unless you’ve just spilled a few million gallons of crude oil in the Gulf of Mexico, increasing the amount of social media chatter about your brand is unequivocally beneficial as it can drive sales to even-greater heights.

You should consider every mention of your brand as a prospect to leverage in your email marketing campaign in order to demonstrate to your subscribers that your brand is being both seen and heard in the social media-verse.

1. List Out Testimonials & Reviews

Gone are the days when in order to sell a product you had to write a multi-million dollar check to a celebrity to hold it up to the video camera for 30 seconds. Social media is weighted in such a way that a celebrity endorsement is not that much more powerful than one from your uncle in Peoria.

Each and every positive testimonial and favorable review you receive in cyberspace holds a remarkable amount of value and should be implemented to crank up the level of social chatter about your brand. Don’t only rely on a copy and paste from your Facebook Wall but also include a variety of sites including Yelp, Epinions, Amazon and others.

Do Read: The Importance of Testimonials for an Online Business – 4 Myths Busted

2. Gather & Promote Tweetimonials

Just because a testimonial is in the form of a 140 character Tweet does not mean that it does not carry just as much promotional heft as a three page review in a leading online ezine.

The social media sphere treasures brevity, therefore a Tweet that waxes poetic about your product can actually be more effective in gaining converts to your brand than a voluminous tome. Integrate an anthology of your testimonial tweets, or Tweetimonials, into your email campaign and get ready to watch the positive reaction unfold in the social media universe.

3. Check Out Web Forums

Forum comments are a superlative location to harvest positive posts related to your brand. It seems that every established forum contains a rarefied, elite constellation of star gurus and if one of them comments on your product or service, that is an endorsement which can powerfully drive sales. Any approving forum post is valuable to your brand, so they all merit a listing… or better yet, a link to them in your email marketing content.

4. Link to positive blog posts

The blogosphere is vast and surely someone somewhere is discussing your brand right now. Locate these blog entries where the blogger is focusing on the product in a positive way and work it into your email marketing promotions via a listing or a link. These blog posts might take the form of a review, or a comment as to how your brand had some relevance or impact to the blogger’s life, but any positive mention provides the social media veneer of credibility and endorsement for your brand.

5. Create a basic video

If you haven’t yet taken the step into video promotion, now is the time. With the advent of semi-professional video capabilities in devices costing just a few hundred dollars, the process of introducing and reviewing your product in a fully audio visual presentation is now within anyone’s reach.

Strive for professionalism as an amateurish video can backfire and devalue your brand. You’re also not stuck to just posting it up amidst the millions of others on YouTube and hoping that someone out there will see it by sheer chance. Once you review the resulting video and you’re happy with it, set it up in conjunction with an attractive email template and send it off as a video email to your list!

Finishing Up

It would be a mistake to take the “kitchen sink” approach and plunk all of this into a single email. Implementing a drip campaign process where social media chatter becomes an integral part of your email marketing is powerful and effective, as it builds the concept in your subscribers’ minds that your brand is a major “social media player.”


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About Hal Licino

Is an experienced freelance writer, book author, and frequent contributor to a blog hosted by Benchmark Email, a global email marketing company.

has written 1 superb article(s) on this blog

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Jasmine@Top Web Hosts April 6, 2011 at 9:06 am

Haha, what a new word, Tweetimonials!

Juliemarg@Search Engine Optimization April 6, 2011 at 10:02 am

Great advice! I use my testimonials in brochures and online, but I’ve never used them in emails. I think I’ll try it.

Chi@Charleston Wedding Photographer April 7, 2011 at 5:10 am

I agree it’s best to find you niche to get the desired responses to what you are looking to promote.

ralph April 8, 2011 at 2:27 am

For me, email marketing is still one of the best sources of effective traffic and customers. Its necessary to add testimonials in email marketing campaigns as it would encouraged and interest potential customers to want to know more about your product or brands.

Michelle April 8, 2011 at 1:59 pm

In addition to all the different types of strategies I’ve applied to promote my business there are still some more which I’ve still not experimented with, like ‘Tweetimonials” which completely sounds like a newly coined word to me and this is also another reason which draws me to blogs, I always learn something new 🙂
I also completely agree with the video concept, it just works amazingly, the response from new clients can be an awesome number. Also we can demonstrate more clearly about our products and services and its also more convincing. Knowing how to effectively utilize the Social Media can bring excellent results.

Aybi@small business internet marketing April 11, 2011 at 1:10 pm

I read somewhere that doing live video can really be a good addition in your blog specially if you’re a small business owner as this can attract new people to your offerings.

Smith@steam cabin May 3, 2011 at 8:27 am

Quality video and testimonials are very vigorous for marketing.Today internet marketers do not get satisfaction until they do not go for video marketing.

Rowan @ Social Promotion October 2, 2011 at 7:57 pm

Great tips on social ways to sell products, I’ve only really had success at selling things through tweeting them on Twitter.

Kostas October 14, 2011 at 12:27 pm

In my opinion the combination of videos and email marketing is one of the most effective online marketing methods, because you don’t only get traffic from your subscribers but it is much easier your message to go viral…

Steve March 17, 2012 at 9:19 am

The video idea is a great one…and something I’ve recently been testing. Instead of linking out to a page on my blog, I create a video on youtube and link there. What I’ve found is that the reader is more engaged and my clickthrough/conversion rate has nearly doubled for existing content. Give it a try!

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