This is a guest post by Hal Licino, a leading blogger on HubPages.com. Hal has written 2,500+ HubPage articles on a wide range of topics till now. In this post you are going to learn five simple ways to make your email marketing campaigns socially better and help you earn more.
Unless you’ve just spilled a few million gallons of crude oil in the Gulf of Mexico, increasing the amount of social media chatter about your brand is unequivocally beneficial as it can drive sales to even-greater heights.
You should consider every mention of your brand as a prospect to leverage in your email marketing campaign in order to demonstrate to your subscribers that your brand is being both seen and heard in the social media-verse.
1. List Out Testimonials & Reviews
Gone are the days when in order to sell a product you had to write a multi-million dollar check to a celebrity to hold it up to the video camera for 30 seconds. Social media is weighted in such a way that a celebrity endorsement is not that much more powerful than one from your uncle in Peoria.
Each and every positive testimonial and favorable review you receive in cyberspace holds a remarkable amount of value and should be implemented to crank up the level of social chatter about your brand. Don’t only rely on a copy and paste from your Facebook Wall but also include a variety of sites including Yelp, Epinions, Amazon and others.
2. Gather & Promote Tweetimonials
Just because a testimonial is in the form of a 140 character Tweet does not mean that it does not carry just as much promotional heft as a three page review in a leading online ezine.
The social media sphere treasures brevity, therefore a Tweet that waxes poetic about your product can actually be more effective in gaining converts to your brand than a voluminous tome. Integrate an anthology of your testimonial tweets, or Tweetimonials, into your email campaign and get ready to watch the positive reaction unfold in the social media universe.
3. Check Out Web Forums
Forum comments are a superlative location to harvest positive posts related to your brand. It seems that every established forum contains a rarefied, elite constellation of star gurus and if one of them comments on your product or service, that is an endorsement which can powerfully drive sales. Any approving forum post is valuable to your brand, so they all merit a listing… or better yet, a link to them in your email marketing content.
4. Link to positive blog posts
The blogosphere is vast and surely someone somewhere is discussing your brand right now. Locate these blog entries where the blogger is focusing on the product in a positive way and work it into your email marketing promotions via a listing or a link. These blog posts might take the form of a review, or a comment as to how your brand had some relevance or impact to the blogger’s life, but any positive mention provides the social media veneer of credibility and endorsement for your brand.
5. Create a basic video
If you haven’t yet taken the step into video promotion, now is the time. With the advent of semi-professional video capabilities in devices costing just a few hundred dollars, the process of introducing and reviewing your product in a fully audio visual presentation is now within anyone’s reach.
Strive for professionalism as an amateurish video can backfire and devalue your brand. You’re also not stuck to just posting it up amidst the millions of others on YouTube and hoping that someone out there will see it by sheer chance. Once you review the resulting video and you’re happy with it, set it up in conjunction with an attractive email template and send it off as a video email to your list!
It would be a mistake to take the “kitchen sink” approach and plunk all of this into a single email. Implementing a drip campaign process where social media chatter becomes an integral part of your email marketing is powerful and effective, as it builds the concept in your subscribers’ minds that your brand is a major “social media player.”
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