This is a guest post by James Hewson, a freelance writer living in UK and working for a SEO company: RMGSEO. Find out in this post, how james easily managed to avoid the panda farmer for himself and his clients without any loss of traffic, that many other websites are noticing after the Google’s panda farmer update.
I am sure many of you reading this will have heard about the recent algorithmic changes Google has made to its US and now all English-speaking indexes. For those who do not, they were aptly named the ‘Farmer and Panda’ updates – I like to refer to them combined as the ‘Panda Farmer’!
The first update only a few weeks ago (Farmer) was a major change in the ranking algorithm used by Google and impacted around 12% of websites, some large and some small. Following the fallout of this update (a number of high-profile websites were dropped right out of the first few pages) some tweaks were made and a further smaller update was implemented to mop up the mess (Panda).
In simple terms the update attempted to clean up Google’s search results by only showing sites which were worthy to be holding the top spots. Some of the factors included the use of duplicated and scraped content, RSS aggregator sites and general content farms.
To a certain extent I can see how this has improved results for users but in my case the update has not changed many positions that I monitor for my clients.
How Did I Avoid The Panda Farmer?
I avoided the updates for a couple of fundamental reasons;
- All content I create for my clients is detailed, in-depth and no less than 500 words. I always ensure that web pages are robust and can stand up to changes now and into the future (future proofing if you like) through publishing only quality unique content.
- Backlinking campaigns that I oversee for my clients are only directed towards sites with a specific ‘domain authority’ penned by the highly acclaimed seozmoz.org organisation. It provides an effective indicator that any links you are thinking of dropping to a website are only left on websites which have some degree of clout. You can check out the tool here – it is called ‘Open Site Explorer’.
The problems that many websites faced were the devaluing of their links already gained prior to being captured by the Panda Farmer. As a result of the update, many hundreds of thousands (if not billions) of links were devalued because they resided upon websites which the ranking algorithm now deems to be weak.
Coupled with this, on page content which was deemed to contain little content of value was also devalued. With these two factors combined any sites which participated in linking tactics without much due care and diligence applied to the sites they left links on, saw dramatic downward movements in the serps.
There are two important factors here to consider for your website into the future;
1. Quality Unique Content
I view content (and so should you) akin to a writing a great song; if its catchy and memorable it will stand up to the test of time and you will receive royalties (visitors) for many years to come – quality content will never go out of date.
2. Back Linking Campaigns
It is far better to take your time and obtain only quality authoritative links to your website. Using the open site explorer to mine links is quite straight forward and will ensure that you are only sharing your website with respected domains. This will ensure you have a linking profile which is only made up of respected profiles which will sustain your website positions far better.
When you step back and take a look at the changes nothing here is groundbreaking. If you toe the line and maintain the quality in all areas of SEO your website will stand proud today and into the future.
Let me know your thoughts on this simply by using the comment form below. Tell me if you have taken any different approach after the panda farmer update for your website content and backlinking tactics. Plus, I am also interested to know what has been the impact of this Google’s panda farmer update on your blogs/website traffic etc. So again, use the awesome comment form of SmartBloggerz below to let me know ALL THAT!