Are you the one who gets a lot of traffic, but no conversions? This means that you have no or very less loyal reader base. Traffic is of no use to you if it is just floating.
Casual visitors are not serious about your blog. But loyal visitors are and they take your word for it. They trust you and that’s what you need to make conversions – yes “Trust”.
So how to gain loyal readers? You cannot earn them from somewhere outside planet Earth. You can simply convert your casual floating visitors into loyal readers. Let me tell you the ways.
Get them on the list to make them loyal readers
That is not an easy job. You have to persuade them and not beg them. You have to get them hooked. If you have a fancy deal, they’ll be willing to get on to your list, apart from seeing your quality content, I mean.
You must be willing to make a deal. You must have something worthy to give away for free (ya that hurts, but it has to be done :)).
When a new visitor arrives at your site and you have some cool thing to offer for the exchange of their email, then you can easily get them on your list.
A new visitor on your list becomes your loyal reader, because you will now connect to that visitor even when they are not on your blog. That is the beauty of having a list and connecting with it.
You can send emails and land directly into their inbox; you know that is a lot personal and you can easily earn a soul.
Offer damn quality content
You have heard it a million times (or even more), that “Quality is King”. I will not go against it, because it is indeed. There is no easier way to get a loyal reader to your site than hitting him/her with quality content.
When you hit your casual visitor with great content, they cannot leave you. You seduce them to stay with you on your site. You make them subscribe to your newsletter or your feeds and they become regular readers. Not a big thing.
But wait! No – it is a big thing, you need you have stuff to produce quality content. That is craft. You have to learn from scratch and practice it rigorously. Once you have practiced it, things become as easy as breeze.
Reward visitors for taking action
Let me take the example of commenting for “taking action”. Let’s say someone visits your blog for the first time, reads an awesome article and decides to leave a comment. The first time casual visitor has taken some time to respond to your hard work. What do you do to them in return?
Nothing? Then you can’t make that visitor to be your loyal reader. You have to reward/acknowledge or connect somehow to get the visitor hooked. You can do any or all the following:
- Reply to comments and have comment reply notification plugin installed. That intimates the commenter that you have made a reply. This is an effective way to build strong connections.
- Make your blog do follow.
- Install Commentluv and Keywordluv plugins.
- Feature top commentators somewhere on your blog.
Connect with them on social media
Can’t do without social media if you are online for any purpose. Be it business, fun or anything, you need to be backed up by social media to taste online success.
Make yourself accessible to your readers via social media. Be active on Twitter and Facebook. Now, I must say that you cannot just create an account on social media, feed your blog and wait for some magic to happen. Nothing will happen.
You have to make genuine connections, develop long-term relationships and actively engage with your friends and followers.
This does not mean that you can excuse yourself to stay on Facebook or Twitter all day. It all needs 10-15 minutes, two times per day – in the morning and perhaps in the evening.
Share your best content, share others content, comment on others shares, retweet and reshare, interact with them personally (out of your blog subject) and so on. Be a person, not a business person.
The more you connect, the more loyal your readers will be.
Now tell me, what do you do to create your massive loyal reader base?
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