How Do I Know Which Social Media is Right for My Business

by Debra · 47 comments

This is a guest post by Debra Wilson from CreditDonkey.com. In this post, you are going to learn from Debra, how to select the correct social media site that will give you maximum exposure and business benefits.

As an entrepreneur you need to be where your customers are—and where they are is on one or more of the three major social media sites:

  1. Facebook
  2. Twitter
  3. LinkedIn.

As a result you will need to keep up a presence on these sites as well. However, each site offers distinct features so that you will need to figure out which platform will best suited for your marketing strategy. With only so much time to devote to social media marketing, how do you decide which site to use?

3-Part Strategy to Get Started

  1. The first step is to realize that you will need to devote a certain amount of time each day to social media marketing. Result will not appear overnight so you need to be able to commit to a consistent effort over a long period of time. Even when you have started to generate leads, you will still need to actively maintain your presence on a daily basis to keep up the momentum.
  2. The second step is to identify your social media marketing goals. This is typically defined as actual sales you hope to make via your social media presence. Make sure you have a web site analytics service (e.g. Google Analytics) as this will help you to keep tabs on your page traffic, leads, and actual sales that are generated from your social media marketing efforts.
  3. The third step is to create social media accounts, compose quality content with calls to action for your potential customers, take part in online discussion groups within your sector, and engage readers by asking questions and encouraging comments and opinions.

Four Considerations in Choosing a Social Media Site

Below we will discuss some of the most popular social media sites in terms of their effectiveness as marketing tools to generate leads and increase sales. You will want to do a test-run of each site before reaching any conclusion about its appropriateness for your marketing strategy.

Facebook

Because Facebook is the highest ranking social media site in the world it should be able to draw more leads to your business solely by its huge number of fans. The site can be a great forum for customer engagement, feedback, and brand development for your products or services.

Because Facebook fans are heavily involved with these types of interactions, they may not be motivated to visit your company website. As a result, you will not see much increase in website traffic with Facebook promotions. Facebook is also not ranked high with search engines so you may not see a significant increase in organic traffic to your Web site either.  

Twitter

Twitter provides similar marketing benefits as Facebook but ranks higher with regard to search engines friendliness so may generate a bit more organic traffic to your Web site.

The major challenge with Twitter is to get your marketing message across succinctly so it may fit into the short tweets while being substantive enough to draw potential customers to your business.

YouTube

YouTube allows you to post a video of your marketing message so provides a powerful tool to promote your brand generate feedback.  The challenge here is to be creative so that your video stands out from the many entries to the site. YouTube is search engine friendly but, as with Facebook, not a great method to pull visitors to your company Web site.

LinkedIn

LinkedIn is tends to be more of a personal branding tool. However, if you are a solo-preneur or small business, LinkedIn will serve you well. You will be able to connect directly with potential customers and clients, while also participating in various group discussions where you may be come to be viewed as an authoritative voice over time.

It is important that you not only join groups within your industry but also those which may be relevant to your potential customers. If you have performed research on this market, you know their needs and interests so should maintain a presence in any group which reflects them.

Review of main points:

  • If your marketing strategy includes much customer interaction and feedback, Facebook or Twitter are the preferred platforms.
  • Facebook would also be the platform of choice to promote an upcoming event, which you could do with an ad or status update on your page.
  • If the preparation of promotional videos is a part of your marketing strategy, then obviously you will choose YouTube as one of your platforms. You can multiply your promotional efforts by combining YouTube with either a Facebook or Twitter account.
  • If you are targeting a specific subset of professionals or consumes, LinkedIn should be your preferred platform. Again, you can choose to combine this tool with either a Facebook or Twitter presence.
  • If your primary marketing goal is to generate increased traffic to your Web site, LinkedIn and YouTube would be the platforms of choice.

Each social media site is tailored toward different needs, creating diverse marketing opportunities for your business. You need to first understand your marketing goals (target audience, niche, and tools) then choose the platform that best meets those needs.


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About Debra

Debra Wilson is a social media advocate for CreditDonkey, where you can compare business credit cards on their website to find the right one for your business.

has written 1 superb article(s) on this blog

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Sourish @ Iphone 4 Jailbreak June 1, 2011 at 11:27 pm

Fb and twitter are definitely ranking factor in search results , not sure about others …

Anurag June 3, 2011 at 5:55 pm

Hi Debra, Its is very informative to know the importance of social media business development activities and with this insight I would definitely be getting some benefit. Thanks.

Debra Wilson June 5, 2011 at 3:45 am

Anurag,

I am glad you found something to help you with your endeavors. Good luck and keep us informed!

Debra

Cheolsu June 6, 2011 at 11:48 pm

Facebook has been the most successful Social media for my blog. Facebook “Likes” for blog post and Facebook Page “Likes” plugin for the whole website do help in bringing good amount of traffic and getting repeat visitors.

Debra Wilson June 11, 2011 at 4:06 am

Cheolsu,

I appreciate your input and look forward to finishing your article on Facebook ASCII. I can never learn enough about the various media!

Thank you again,
Debraw

Jerrick June 21, 2011 at 10:05 am

LinkedIn
mostly is use for business to one on one sales . This is mostly use for business that deal with professional service or product and or dealing large amount of sales.
For facebook, it a good place to generate traffic, build fans interest, build awareness , polish brand name and a good place to publicity.
Twitter, i believe that it good for marketing with sharing blog post, article,news, find same product interest of customers.

Jamal July 28, 2011 at 5:08 pm

In Social Media facebook is at the peek but the reality lies in yourself.If you have potential to use these social media services,they are fruitful for you otherwise nothing for you.

Rebecca Johnson October 21, 2011 at 10:19 am

For me, it doesn’t matter what social media you use as long as you interact with your followers and give the essential information about your website. Twitter is for me the best social media and you can use various of different tool appropriate for this.

Atul February 27, 2012 at 2:42 pm

Awesome Post Debra! I have a blog about the methods of earning money online. Though I had used all of the social media mentioned above for my promotion, neither one of them were giving me full result.

Thanks to your post, now I know that Facebook and YouTube are the best option for my Blog.

Abhishek July 7, 2012 at 12:24 am

Debra, this post was useful. Generally, what small business do is they try to be active on so many social media platforms but I think businesses should evaluate their target market and must use the social platforms which best suit their needs rather than getting on to all the social platforms.

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