This is a guest post by Matt Krautstrunk from ResourceNation.
Facebook recently announced an enhancement to their core tagging system that allows Facebook photos to be tagged with company pages. Assuming your blog has a Facebook presence this could mean a number of things for both your blog, and Facebook.
This feature was rolled out recently, and incorporates the ability to tag your blog’s Facebook page on people’s pictures. Effectively minimizing the gap between product pages and people pages; and in some regards business pages are now more powerful than personal pages.
They allow the ability to add HTML coding, voting and a myriad of applications. So for instance, if you want to promote your services on similar Facebook groups and other pages, you can simply post pictures and tag related items to your blog Facebook page. This may not seem like a huge deal; however this feature will either end one of two ways.
It may open the door to spammers and devalue the Facebook like, or serve as a robust segmenting tool for marketers.
Value of the Like
Marketers have talked about how valuable the LIKE is. According to a Chompon study, a Facebook like is worth about $8 per like to businesses, in terms of gross revenue per action. Facebook Likes are a hot commodity, and this tagging feature may devalue and dilute the importance of Facebook pages for businesses and blogs.
Ideally Facebook wants to see people tagging relevant items and correlating them with product pages. For instance, say there is a picture of a Lotus automobile on Facebook, that picture can be tagged to the Lotus Facebook page and visible to everyone who views Lotus’s picture. However, I don’t foresee this to being the case. This opens the doors for a whole new method of exposure for “blackhat social media.” They will now be striving to get more people to tag their business on personal photos. I can already see promotions “tag a photo of us and receive 25% off.”
How will you promote your blog or business? Are you going to encourage your friends to tag images with related pictures to your businesses page? Will this tag system really increase the frequency of likes that a Facebook Page receives?
The future of Facebook remains in the balance, but many bloggers have leverage Facebook and Twitter to improve search rankings and exposure.
Facebook will use any tagged photo that a user says is visible to everyone, and that image will appear on a brand’s page. Does this mean that your blog’s Facebook page could be tagged 100 times with pictures of a Shih Tzu?… Maybe, but that is risk you must take with you Facebook Page now.
From an advertising standpoint, this could be huge for small and local businesses. Integrating Facebook ads with the photo tag system would help users discover relevant Pages that they would be interested in, just by combing their friend’s pictures. If Facebook incorporates their photo tag signal into their advertising model it might give a more comprehensive segmenting tool for advertisers. Potentially allowing marketers to only place ads in front of people who have tagged them on Facebook.
We don’t know Facebook’s future plans for this photo tag system. From a blogging standpoint, I know how important Facebook is to engaging and sharing content. Getting more likes means that you are driving more traffic to your blog. Ultimately increasing search engine presence and the money you are making from blogging.
Are you scared that people will stop liking product pages because they get are getting spammed? Or do you think the Facebook like is on the uptick, and is becoming a more flexible and integrated application for sharing?
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