This is a guest post by Brandon Connell from BrandonConnell.com
If you are reading this post, it means that you are seriously curious about what I have to say, and want to find a few magic bullets to make money blogging. It’s good you are here then, because I am going to give you some gems to make your blog a huge success.
The secret to blogging success is building up your RSS subscribers list. That should be your ultimate goal, but not the immediate need that will make you money right now. It is however, what I am going to focus on in this article. Long-term cashflow should be your end-goal if you are blogging for income.
Before I release my secrets to you, let me volunteer that I am sitting here writing this while friends and family are out swimming in 100 degree weather. Not that I’m hurting in ice-cold air conditioning or anything… But the fact is that blogging takes work.
Even as I make a living from my blog, I make the time to write new content instead of jumping on every chance to have fun.
1. RSS Subscribers Like Incredible Content
There has been lots of debate online about the length of posts that work best on blogs. I have written posts as small as 300 words, and posts as long as 5,000+ words.
More recently, I have written longer articles. The reason for this is that it allows me to go into a topic deeply, and not worry about leaving out key points that I could have made.
Let’s face it, Google and other search engines also love lengthy posts. They thrive on unique text after-all. The longer your articles, the higher the chances that they turn up on the first page of SERPS (search engine results pages) for a few different search terms. More rankings equal more potential subscribers to your blogs RSS feeds.
2. RSS Subscribers Hate Spam
The thing about RSS subscriptions is that they guarantee an email from Feedburner, or other delivery method, which gives them direct access to your blog articles. Why does this matter? Lots of affiliate bloggers spam their newsletter subscribers with junk affiliate emails constantly.
I cannot tell you how many times I was forced to unsubscribe from a newsletter because it only sent affiliate hype letters and reviews. This really eats at me because I have gone out of my way to only give personal updates and top quality articles in my newsletters.
Of course, if you want to increase your income, you can take up my place on quality content newsletters only. Just because they are top quality articles doesn’t mean that you are unable to include a few small advertisements within your newsletter. It’s the stupid “Johnny made $10,000 in 48 hours” crap that makes people wish they kept their email addresses to themselves.
3. RSS Subscribers Are Loyal
If someone subscribes to your RSS feeds, it means that your articles have struck a chord with them. Why did this happen? Chances are they found you on a guest post somewhere, or they happened across your blog and found some great reading materials.
To duplicate this kind of activity, it is important to guest post and blog hop on like-minded blogs. I know that this has been said so many times, but the problem is that many of you simply have not listened and are now wondering why your blog is lacking traffic.
When I guest post on ProBlogger here and there, I end up with a hundred or more new subscribers to both my newsletter and my rss feeds. Imagine what would happen if you guest post on at least 3 blogs every week. Your new-reader count would go through the roof, and your blog comments would follow.
4. RSS Subscribers Like Secrets
To gain the attention of people who would end up being subscribers, you need to be open with your knowledge like I am open with you right now. Share the wealth of information in your brain so that others don’t have to learn it the hard way.
This is the information age. That’s why you could launch a product and make big bucks every month. People want information provided to them in an easy to read and understand format. Provide free information in that format on your blog, and your subscriber numbers will rack up into the thousands.
5. RSS Subscribers Like Celebrity
One of the biggest reasons I was able to have success was that I already had a name for myself. This didn’t give me a major advantage in the blogging world, but it enabled me to make thousands of dollars consulting for Celebrities.
You can gain some “celebrity” that WILL help you in the blogging world by partnering up with big bloggers that have created a name for themselves.
It is rather simple to network with major bloggers. Most of them will have a contact form on their blog. Come up with an idea that will benefit them greatly, and you will benefit from their existing brand when they go to bat for you.
Are You A Subscriber?
Do you subscribe to the standards that I listed? Are they in your belief system? If not, making these changes will dramatically improve your blog. After employing these tactics, you will see a huge increase in subscriber counts within a 3-month time period.
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