This is a guest post by Daniel Pintilie from GoGlobe.com.
Nowadays, we have grown accustomed to perceiving blogs as an enjoyable online presence, sometimes forgetting that they represent a new entity.
Bloggers, the folks who administrate the blogs, are part journalists because the writing talent is required to keep up good traffic but at the same time they need a little (don’t be afraid, if you know more it won’t do any harm) knowledge about SEO, social media and web design.
Due to the huge number of blogs, which is the equivalent of a terrible competition between these and their writers, an article has two major aspects:
- The content of the post itself, which is the most important; it should be enjoyed by the readers and is somehow similar to an article in a print edition.
- The SEO & social media measures taken to push the blog on the first page when the users search for some specific keywords.
Here I want to present some pieces of advice about how to blend both these aspects into a successful post; the recipe is pretty simple, you come with a quality draft and after applying my recommendations there is a great chance that the reader will simply enjoy the result.
1. A Title Should be Eye-Catching But Relevant
All the bloggers know that 99% of the users just scan the text and not read it and, in the most cases, they scan only the title. Taking these into account is more than obvious that the title is as important as the post.
An eye-catching title is the good start of the post but there are other two factors:
- The title must be relevant to the content, both the readers and the crawlers of the search engines aren’t happy when there is a huge difference between title and the content.
- Its length shouldn’t be the one of a paragraph because search engines like relevant and short titles. As a rule, it is best to have a 65-69 characters title formed from maximum 8 words.
2. A Clear Delimitation of The Paragraphs
The most important point related to the structure of the post is the organization of the paragraphs and subtitles.
The algorithms of the search engines consider relevant these and in consequence any author should pay attention to it. On the other hand, the readers may need only the tips provided in a single paragraph so a modular structure is welcomed for them.
A good part from the overall traffic is coming from the search engines and it is quite probable that a user lands on your blog just because the words typed in the search box are related to a paragraph’s post. In order to maintain this user on the blog, the information contained should properly reflect the idea in the headline else he will leave.
3. Attention to The Beginnings and Keyword Density
A lot of bloggers have the tendency to state that only by providing quality, the search engines will take an online presence into the consideration. Clearly, it is true but not only the quality is decisive, a good optimization is the equivalent of good traffic and the most important bloggers know that. It seems that the algorithms of positioning the websites are giving a role to the beginning words in the paragraphs; somehow this imitates the scanning of human eye. I hope that you got the point: pay attention to both the headlines and the introductory sentences.
Another aspect related to the optimization of the content is the keyword density. This represents the density of the words for which the author want to be searched the post, for example a post about web accessibility may have as the keywords: “accessibility”, “accessible”, “web accessible”.
The idea behind is simple: when a user put “accessible” in the search box the post should occupy the best positions. This density is another factor in the complex algorithm of cataloguing websites. Related to the best frequency of these keywords there are a lot of suppositions and the number varies but the average media is 2-5%. Some specialists say that the ideal keyword density is a myth or it is an overrated entity but personally I believe it is better to take care of it.
4. Images are Playing Their Role
“An image speaks more than 100 words” and this hypotheses is valid when we are talking about blogging. A plain text is boring and nobody will have the patience to read such an unappealing post.
The key of this problem is the balance between the text and the images inserted. The blogs related to the web design use a common pattern regularly: after each paragraph an image is inserted. There are some “hidden” aspects: inserting an image after each paragraph revitalizes the brain of the reader, ensures a pleasant workflow, and a better way to remember the post.
A sign of a professional approach is the use of alternative texts (alt tags) which are important in the optimization, making the blog more accessible.
5. Ways to insert social media
Nowadays, a source of traffic which is more and more important is social media and any post should contain ways to distribute it on multiple social networks, the most important being Twitter, StumbleUpon, Digg and Facebook. Sometimes, it could happen that a post becomes viral which means that the post is widely distributed and the result is a massive number of visitors.
The best format of a good post is a chimera but this doesn’t mean that any improvement is a wrong idea. These tips are surely very good and highly usable but the preferences of the visitors are decisive so don’t forget to study any new change to see if the results are positive or less successful.
On the other hand, don’t ever expect that you will ever finish the improvements; this is a time-consuming and enduring process. Please, feel free to present your own tips and share these with us.