You start your blog with some obvious expectations. The most important achievement remains to attract more readers and get followers for your blog. You must track your blog’s visitors to get an idea of your traffic. However, you should also concentrate on the traffic that bounces off.
Let us begin by understanding what exactly a blog’s bounce rate is. Each day you have new visitors to your blog. However, some (or most) of these visitors will simply leave your blog immediately after landing on your blog.
They either simply click the back button or close the tab, because:
- They found your site irrelevant – for instance they may have searched for chocolates and your site which is about bicycles came up.
- They did not find the information useful (even though it is relevant).
- They did not like your site (there could be many reasons including the appearance of your site).
The calculation of bounce rate is based on the formula:
Bounce Rate = Total single page view visits/Total number of visits
You can track your blog’s bounce rate with Google Analytics. However, what you need to do is try to use some tips to make your blog more feasible to the visitors. You have to improve your blog to stop people from simply clicking the back button. Every single visitor is highly valuable for your blogging business and you don’t want to lose them, right?
Let’s see what we can do about it.
Keep It Clutter Free:
If your blog posts are riddled with Google Adsense or advertisements in general, there is a fine chance that your visitors might not take the extra time to navigate through all that clutter to get to the information in your blog post.
You have to make sure that you have a very easy and user-friendly environment in your blog. This will make it easier for the visitors to get to the juicy part of your quality content; that is all they really want so chances are they will come back the next time too.
Focus The Spotlight On Popular Posts:
Highlighting your best posts can get you repeat traffic as well as snare in new visitors for you. Many blogs overlook this necessary step and their best posts remain hidden in their blogs. Do not make this mistake.
Analyze your blog stats to find out which posts are the most popular and then try to highlight them at some conspicuous place in your blog.
If you don’t offer an option for your readers to look for more, they will most probably leave.
Interlinking Is Important:
Whenever you mention or even refer to any of your earlier posts in your current post, make sure to link to the relevant posts. You can use anchor texts and convert them to links. This establishes that you are talking with some background reference which is already in your blog.
Also, they will get to check out multiple posts which will give you a better chance to stop them from jumping off immediately after reading your post.
Categorize Your Blog Posts:
When you use categories in your blog, you give your visitors a sort of menu to your blog. They can now choose the category that they most desire and can read the posts that interest them.
You should also display categories in your blog on your sidebar, footer or as a secondary navigation bar after the header. This is a surefire way of increasing reader engagement and hence reducing bounce rate.
Aim For Highest Quality Content:
Your content is by far the most important thing in your blog. There is nothing more than quality to keep your readers hooked to your blog.
Creating high quality content is always up to you. You have to expand your expertise in your niche and come up with creative ideas to share with your readers.
Be unique and useful. Do not be “just another blogger” in your niche. Be known for your quality.
Speed Up Your Blog:
Just as you are busy writing and promoting your blog, your readers are busy too. They can’t wait for more than 5-10 seconds for your blog to load. They can very well click the back button to look for the information elsewhere.
Always keep an eye on your blog’s loading speed. Page speed (an extension for Chrome and can be used with Firebug on Firefox) is an excellent handy tool to check your loading speed.
Keep the plugins to least since any 3rd party codes could make your blog to load slowly. Go for a premium theme like Thesis Theme to make sure your coding is clean and clutter free.
Blogs with high bounce rates are bad entities. High number of visitors going out of your blog on a single page visit doesn’t signal anything nice, does it? Use these tips to improve your blog’s bounce rate.