Are Your Visitors Leaving Your Blog Immediately? Stop Them Now!

by Jane Sheeba · 51 comments

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You start your blog with some obvious expectations. The most important achievement remains to attract more readers and get followers for your blog. You must track your blog’s visitors to get an idea of your traffic. However, you should also concentrate on the traffic that bounces off.

Let us begin by understanding what exactly a blog’s bounce rate is. Each day you have new visitors to your blog. However, some (or most) of these visitors will simply leave your blog immediately after landing on your blog.

They either simply click the back button or close the tab, because:

  1. They found your site irrelevant – for instance they may have searched for chocolates and your site which is about bicycles came up.
  2. They did not find the information useful (even though it is relevant).
  3. They did not like your site (there could be many reasons including the appearance of your site).

The calculation of bounce rate is based on the formula:

Bounce Rate = Total single page view visits/Total number of visits

You can track your blog’s bounce rate with Google Analytics. However, what you need to do is try to use some tips to make your blog more feasible to the visitors. You have to improve your blog to stop people from simply clicking the back button. Every single visitor is highly valuable for your blogging business and you don’t want to lose them, right?

Let’s see what we can do about it.

Keep It Clutter Free:

If your blog posts are riddled with Google Adsense or advertisements in general, there is a fine chance that your visitors might not take the extra time to navigate through all that clutter to get to the information in your blog post.

You have to make sure that you have a very easy and user-friendly environment in your blog. This will make it easier for the visitors to get to the juicy part of your quality content; that is all they really want so chances are they will come back the next time too.

Focus The Spotlight On Popular Posts:

Highlighting your best posts can get you repeat traffic as well as snare in new visitors for you. Many blogs overlook this necessary step and their best posts remain hidden in their blogs. Do not make this mistake.

Analyze your blog stats to find out which posts are the most popular and then try to highlight them at some conspicuous place in your blog.

If you don’t offer an option for your readers to look for more, they will most probably leave.

Interlinking Is Important:

Whenever you mention or even refer to any of your earlier posts in your current post, make sure to link to the relevant posts. You can use anchor texts and convert them to links. This establishes that you are talking with some background reference which is already in your blog.

Also, they will get to check out multiple posts which will give you a better chance to stop them from jumping off immediately after reading your post.

Categorize Your Blog Posts:

When you use categories in your blog, you give your visitors a sort of menu to your blog. They can now choose the category that they most desire and can read the posts that interest them.

You should also display categories in your blog on your sidebar, footer or as a secondary navigation bar after the header. This is a surefire way of increasing reader engagement and hence reducing bounce rate.

Aim For Highest Quality Content:

Your content is by far the most important thing in your blog. There is nothing more than quality to keep your readers hooked to your blog.

Creating high quality content is always up to you. You have to expand your expertise in your niche and come up with creative ideas to share with your readers.

Be unique and useful. Do not be “just another blogger” in your niche. Be known for your quality.

Speed Up Your Blog:

Just as you are busy writing and promoting your blog, your readers are busy too. They can’t wait for more than 5-10 seconds for your blog to load. They can very well click the back button to look for the information elsewhere.

Always keep an eye on your blog’s loading speed. Page speed (an extension for Chrome and can be used with Firebug on Firefox) is an excellent handy tool to check your loading speed.

Keep the plugins to least since any 3rd party codes could make your blog to load slowly. Go for a premium theme like Thesis Theme to make sure your coding is clean and clutter free.

Blogs with high bounce rates are bad entities. High number of visitors going out of your blog on a single page visit doesn’t signal anything nice, does it? Use these tips to improve your blog’s bounce rate.

About Jane Sheeba

Jane shares the elements of successful problogging at her blog Problogging Success. She offers two free ebooks "Problogging for Newbies" and "Your Guide to Better Time Management" upon subscribing to her blog. She has an awesome guest blogging guide to help you become a champion in guest blogging.

has written 6 superb article(s) on this blog

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Azhar August 3, 2011 at 12:48 pm

I think visitors play an important role in the life of a blog and blogger should me be too much caring about visitors.A blogger is a teacher and visitors are like students. A blog is like a class.If teacher is too professional,student will sure have reflection of teacher

carlton August 5, 2011 at 4:14 pm

Thanks for this great post Sheba-i have a pretty young site but the bounce rate is too high(at 68%). I’m hoping to lower this by getting another theme

Paul August 8, 2011 at 8:23 pm

Then it’s down to the headline and content which are the real ingredients. Our blog needs to bring out an overall image and brand which people will leave a deep impression when they leave.

Emman@Analyze Backlinks August 30, 2011 at 6:31 am

Yes for me the most important thing when browsing is the speed of site to load up generally most reader don’t want to wait long for that site to open.

Udegbunam Chukwudi@Patchwork Of Tips September 11, 2011 at 11:27 pm

So sick of trying to reduce my bounce rate. I’ve tried everything but they just aren’t working for me at all. I only employ interlinking for SEO reasons.

Forest Goetter November 29, 2011 at 5:59 am

When I visit a certain blog it is very important for me the speed because time is gold every second is worth for me. You made a great article and I appreciate it very much!

norelco December 29, 2011 at 12:20 pm

Thanks for this great post Sheba-i have a pretty young site but the bounce rate is too high(at 68%). I’m hoping to lower this by getting another theme

Saksham Talwar February 6, 2012 at 6:47 pm

The best way to reduce bounce rate I found is to keep your visitors rotating in and around your blog. Never let them leave your blog. You could attract them with latest offers, some attractive eb-ooks or free kinda things & your bounce rate will automatically drop which is a good sign 🙂

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