Improve Your Content By Improving Your Writing

by Jesse Langley · 18 comments

This is a guest post by Jesse Langley who is a freelance editor and blogger operating from the Midwest. Langley is writing on behalf of Colorado Technical University.

Blogging is serious business—at least it can be. There are people who use their blogs as online portfolios to showcase their work, people who use blogs as tools for political activism and people who use the blogs as a way to make a living.

However you use your blog, it’s important that your content is engaging, thought-provoking and above all, well-written.

The best blogs have great content, and great content should be your top priority. Finding the strengths and weaknesses in your writing can be tough. It’s hard to be objective about your own writing, and it can be even harder to find flaws in pieces that you’re passionate about.

Still, even the best writers hone their craft and find ways to improve their writing. With a few simple exercises, you can improve your blog’s content by improving your writing.

improve your writing

Know The Rules

One of the most liberating things about blogging is that you can write about whatever you want, however you want. Most bloggers don’t adhere to a style guide or follow strict grammar rules. But having a basic knowledge of writing guidelines will give you a strong foundation on which to build your own writing style.

If you’re not comfortable with your personal style—and even if you are—brushing up on your skills can help you build confidence. There are various books on writing, including the classic ‘The Elements of Style’ and other titles that give introductory lessons on writing. You can also pursue the Internet for writing communities, join a local writers’ circle or take a few classes online or at a local university.

Study Your Favorite Blogs

This is not an invitation to steal! Instead, study your favorite blogs and find what makes them your favorites. Find some of your favorite posts, and figure out what makes them great:

  • Is it the blogger’s voice?
  • Is it her ability to turn a phrase or her sense of humor?
  • Is it her ability to communicate with her readers easily?

Make a list of your favorite blog qualities, and find a way to work those qualities into your own blog.

Value Your Audience

Writing isn’t just about your grammar and skills; it’s also about knowing how to give your readers what they want. Without your readers, you’d be just another person with a website, posting random stuff. Engage with them, answer their e-mails to you, and do what you can to make your blog an interactive experience.

You can also add links to your social media accounts, like Twitter and Facebook, to give your readers more ways to share your content and to attract new readers.

Practice, Practice, Practice…

A surefire way to become a better writer is to write as much as you can. Keeping a journal, online or off, can help you organize your thoughts and prepare for each new blog post. Just committing to writing every day can give you the motivation to work on your blog on a regular basis.

Also, every writer can benefit from a second set of eyes to look over their work. Proofreading should be a regular part of your writing process, but a friend or partner who’s willing to give you unbiased feedback is valuable.

Improving your writing skills will do more than improve your blog—you’ll use your writing skills at work and in your interactions with friends and colleagues. Commit to making your blog a priority, and you’ll be able to see benefits online and elsewhere.


This post is a part of SmartBloggerz’s guest blogging contest where you can win cash prizes for earning the most points. Help this guest author win this contest by commenting and sharing this post using the buttons below.

About Jesse Langley

Jesse Langley lives near Chicago with his family. He writes about technology, blogging, and the job search on behalf of Colorado Technical University. He also writes for TechNected.

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Jean @ Used Tires September 2, 2011 at 3:23 am

Lately I have been reading alot of verbal books, trying to improve my grammar. Its amazing how much you can actually learn about proper usage of English grammar. In a way though, I was forced to learn more about grammar as I am taking an exam soon in order to get into a graduate school. Its kind of worked out for my online writing as well, so its been a win-win situation for me!


Brian@Find Car Auctions September 2, 2011 at 6:33 pm

I am just now making my first steps in the blogging world, and I never thought it will take several attempts at different writing styles to “find my voice”, it actually reassures me to know that others are also testing their posts writing style.

Sreejesh @techgyo September 3, 2011 at 6:18 am

Reading other quality blogs can give you some inspiration to come up with a unique style of writing. Well only if they try to implement things in the brain and not if they start stealing someone else’s idea.

Dianne September 7, 2011 at 5:16 pm

For me, writing is a never ending process of learning. Grammar rules change over time and so as writing styles. You have to know the basic and the trend to cope up with your readers.

Julie @Freelance Writer September 7, 2011 at 9:45 pm

Quality content is becoming more and more important as a way for search engines..ehem Google… to flush out the thousands of sub-par websites that go up each day with duplicate and poorly written content – write to your readers, not the search engines.

Megan September 17, 2011 at 11:20 am

Content creation is an art and comes by experience. No matter how expert you are in your niche, putting it creatively on blog needs some special treatment. I agree that studying your favorite blogs will help you loads. Put your thoughts and opinions with open heart. When visitors are coming to your blog, it’s your obligation to give them the best.

Michelle Sterling October 16, 2011 at 4:27 am

Studying your favorite blog is one of the most used techniques by most successful bloggers. Yes, even the most successful bloggers do this. With the amount of posts they submit everyday, he or she will need from time to time different styles or vantage points when it comes to writing. This way, the posts remain fresh every time.

Noel Addison October 28, 2011 at 10:26 am

Practice hones your writing skills. It is very important in enhancing the quality of your blog.

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