4 Squeeze Page Conversion Rate Killers

by Jesus Ramirez · 47 comments

This is a guest post by Jesus Ramirez from MarketingUnfolded.com.

A “squeeze page” (sometimes referred to as an “opt-in page”) is a one page website whose sole purpose in life is to capture the visitor’s contact information.

Capturing your visitor’s information is the best way to build your list. And the best way to make money online.

Increasing your conversion rates means to increase your revenue.

Unfortunately for you there is a lot of ways to easily screw the whole thing up, costing you money!

Here is a list of the top four things you can do to kill your conversion rates on your squeeze page:

1. Putting Your Opting Form Below The Fold

Most of your visitors spend most of their time above the fold (the viewable area in a page before the user has to scroll down).

This doesn’t mean that they won’t scroll down; it just means that most of their time is spent on the upper portion of your page.

So if this is where most people spend most of their time, and what ALL your visitors see, whether they scroll down or not, then why not have your opt-in form there?

Take advantage of this, and place your optin form and call to action above the fold, where all of your prospects are sure to see it. I can guarantee that it will increase the chances of getting them to take action.

2. Using a Sidebar on Your Squeeze Page

Most of bloggers and internet marketers use content management systems (CMS), such as WordPress to run their websites.

They also use a “page” on these CMS systems to create their squeeze pages. This usually means that they leave the side bar which appears on all their pages on their squeeze page. These sidebars often include advertisements, links to other pages, and even another optin form.

This can be very confusing and a distracting to your visitors. When it comes down to getting them to take action on your squeeze page, you must remove all distractions, and avoid confusion as much as possible.

This is why most landing pages (and sales letters) almost always have white backgrounds with black fonts, and not much else in terms of design, or distractions.

Always remember to disable your sidebars on squeeze pages, and to make them as “clean” and clutter free as possible.

3. Asking For Too Much

One of the best ways you can kill the conversion rates to your squeeze page is by asking for too much. If you are asking for an email, a name, a phone number,  a Facebook like, and a tweet, then this will not only confuse your prospects but you are giving them more reasons to say “no” to you.

An effective squeeze page asks for one specific action, that is allSqueeze pages that request multiple actions test very poorly, at least in my experience.

It is better to go for the email, and tell them about other ways they can communicate with you, or products they might be interested in, in follow up emails. After they have joined your list and after you’ve build some rapport with them.

Make sure that you’re call to action is very SPECIFIC and CLEAR.

If you want an email address, then you literally have to say “enter you email address below” or something to that effect.

Be over-specific, don’t assume that your visitor will know what you want them to do.

Trust me, they won’t.

4. Using Plain and Boring Headlines

Squeeze pages live or die by the quality of their headline.  If you have a weak or unenticing headline, no one will read your page, no matter how great it is.

The copywriting legend Joseph Sugarman, in “The Adweek Copywriting Handbook,” talks about how in copywriting:

Every element must be so compelling that you find yourself falling down a slippery slide, unable to stop until you reach the end.

Your headline must be like the slipery slides copywriters use. It must make your readers want to read the first line. And your first line must want to make your readers read the second line. Right down your page, to your call to action.

Unlike some of the other things we’ve talked about, split-testing different headlines is extremely easy, fast, and requires no technical knowledge, just a bit of creativity.

All you have to do  is keep testing different headlines until you find a winner.

Conclusion

The most important thing to remember is that you are only looking for one action; you need to make sure that there is nothing else getting in the way of your visitor and your desired action.

What other conversion rate killers can your think about? Use the comment form below to tell us that…


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About Jesus Ramirez

Jesus Ramirez is the creator of Marketing Unfolded a marketing resource for internet marketers. Connect with Jesus on Google+ and Facebook.

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{ 47 comments… read them below or add one }

Dave Pilgrim November 21, 2011 at 10:14 pm

The biggest mistake I made for a long time was asking for too much. I would build pages where I would try to sell a product and also try get the visitor’s email address. I can attest that this post is correct and that will kill your opt in rate because it killed mine. Great post.
Dave Pilgrim recently posted..Free Itouch App called Drake’s TowerMy Profile

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Duy November 22, 2011 at 8:08 am

Very true Jesus!

The best opt-in page is the one offering the exact thing visitors want in exchange for the least (name and email at most). And I also agree that the title is the most important thing. Because it’s the firs impression to every visitor.

Thanks for sharing man :D

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Hamza November 24, 2011 at 6:52 am

Thanks for these tips.I’m currently learning copywriting and what ever I’ve learned until now I understand only one thing headline and the first 50-100 words are the most important one.They will decide whether reader will read whole of your copy or not.So the same thing applies for squeeze pages also.And as you mentioned split testing is an integral part of headline and not only headline but everything related to advertising.Thanks for this post

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Noel Addison December 5, 2011 at 1:25 pm

I agree that using plain and boring headlines could negatively affect your conversion rate. People are more attracted to more imaginative headlines. Therefore, it is very important that you play and be more creative in writing your headlines.
Noel Addison recently posted..5 Things to Look for in a Web Dev CompanyMy Profile

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Sondra December 9, 2011 at 7:16 am

Great tips, I agree that a call to action is important to make sure visitors know what you want them to do next. If they’re confused or not clear about what they’re signing up for you’ll lose them.
Sondra recently posted..How To Earn 100 Dollars Every DayMy Profile

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Jayne Copeland December 10, 2011 at 11:13 am

Maybe I’ve just grown jaded over the years of being exposed to thousands of squeeze pages, but those simple, long, 10,000 word pages just bore me to tears. I totally agreed with your 3rd point, Asking of too much is not worthy and there are many chances for visitor to leave the site.

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