Over and Over and Over Again – Reusing Material to Make More Money

by James Martell · 36 comments

This is a guest post by James Martell from AffiliateMarketersBootcamp.com.

Let’s face it.  Starting any business is difficult, but starting a business in this economy is downright scary.  And starting an online business has its own set of particularly challenges.

You’ve got to always have your eye out for ways to improve your SERP ranking, not to mention think of new ways to drive more viewers to your site. While we all know that there is nothing like new and exciting content to get people’s attention, creating great read material is not always as easy as it sounds.

The main problem with creating content is that it typically takes about three times as much time to research and outline what you want to write about as it does to actually write it.

Of course, you have to do your due diligence if you want to write a good article, but there is a great way to make your hard earned research go further:  use it to write more than one article.

Let’s say that you have a really well researched outline for an article you wrote last month.  You can take that outline and use the information in it to write another article.  Or maybe even many other articles.  This is called repurposing the material. This works for anything you’re writing about from wooden crates to paper weights to Cuisinart 4 qt slow cookers.

No One Can Write Just One

When you choose to repurpose an article you make the conscious decision to say the same thing you said before, but in a new and unique way.  The first time I tried this; it involved an article on the horrors of modern article marketing.

I spent about three hours carefully putting together all the information I needed to convince any thinking reader that article marketing, as it is practiced today, is for the birds.  And the bird brains.

As I though more about the article, it occurred to me that it would likely mean different things to different readers.  I knew that someone just getting into internet marketing would benefit from being warned away from unsavory article marketing practices.

At the same time, someone who might have already fallen for some of these schemes would find encouragement in the article to put aside his past mistakes, correct the problems, and get his business back on track.

So I reasoned that if the article could appeal to different types of readers, I could use the information I already had to write several different types of articles.

Articles and Websites:  The Toddlers and Tiaras Version

As you have probably already noticed, article marketing is committing slow, interminable suicide by refusing to acknowledge that companies are no longer falling for the “ten different words for fish” style of article spinning.  I made this point in my first article, which was based on a 3,000 word outline I had developed.  Then it hit me:  why should this precious little article be an only child.  What he needed were siblings.

So I romanced the outline a little more and what do you know?  She gave birth to another article, a sister for my first.  Sure, the new baby was shorter than the oldest, but it doesn’t matter to a loving parent.  I was able to send both to a couple of the best websites in the industry.

That’s right.  No low ranking, everyday sites for my babies.  While one went to a PR3 site, the other made it into a PR6 ranked website.  I couldn’t be more proud.

Now, unlike human children, my little darlings quickly began to pay me back for all the care I’d given them.  They drew traffic to my website and landed me with a great SERP ranking.  They also showed off the anchor text I’d attached to each, which really got people’s attention.

More Help Comes Along

Once my two gorgeous articles were out in the world, many people found them irresistible.  They Tweeted their URLs all over cyberspace, which brought even more people to my site.  One of these folks was from ABC Affiliate.  He liked what he read so much that he interviewed me on his podcast.  Even better, that interview was picked up and rebroadcast by Geekcast.

By this time I knew I wanted a big family of articles.  However, I was busy with other tasks, so I decided to hire a couple of surrogates to bear the rest of my offspring.  These two freelance writers each produced five more articles from their relationship with my original outline.  Like their siblings, these 10 articles each had two backlinks, and were sent to only the best blog sites.  And, like their siblings, they produced amazing results for my business.  Those 24 little backlinks are still out there today, showing people the way back to my site.

So, that’s my “article marketing is bad” based family.  What will you’re topic be?  Fast food, snow boots for girls, Cuisinart food processors?  Whatever you choose, this method will work for you.

But Remember, This is Not Article Marketing

I love my articles, and think of them as children.  OK, maybe not as children, but I still respect their value and the value of the time it will take others to read them.  I truly believe that if I write something that people want to read, they’ll believe that I am selling something that they’ll want to buy. So no, this is not just more article marketing.

Nor is it SEO writing.  My articles are full grown, interesting pieces of writing. They are not puny little 450 word articles in which the same five keywords are used 80 times.  They are informative and interesting and worth a read.

Finally, this is not spinning.  I use humans to do my rewrites, not machines.  So you will not find one article that says, “The cat was cold.” Followed by another that says, ‘The feline was cool.” And another that says, “The kitty was chilly.” That’s just not my style.


Once you’ve worked up several articles, do me a favor and show them and yourself a little respect.  Don’t send them to one of those low class content farms that promise to forward them onto hundreds of directories each day.  We both know that that’s just going to send them to the very pit of search engine hell.

Instead, do the right thing and send them so where respectable, with a PR# rating or above.  I know this takes a little more effort, but your diligence will be reward when you see your new SERP ranking.

So, that’s all I have to say.  Why don’t you talk now?  Send me a message in the comment box below and let me know what you think of this process.

About James Martell

You’ll receive money making tips and actionable tips and advice directly from James Martell when you subscribe to his weekly podcast by email, RSS feed or iTunes. You can also follow James on Twitter. Recognized as a leading expert in affiliate marketing training, James is the host of the "Affiliate Marketers SUPER BootCamp", and host of the "Affiliate Buzz", the first ever and longest running affiliate marketing podcasts in the industry. A sought-after speaker, James has presented at Commission Junction University, Affiliate Summit, The System Seminar, Digital River Lab, Pubcon, Affcon, and more.

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Yasir Khan December 3, 2011 at 3:48 am

I agree with you 100% A previously written article can give birth to another or a series of articles. To make the process easier, what I do is to think of my potential readers — what they need from my article, what can be helpful to them, what is lacking in my old article, etc. Your post can actually make a lot of people realize that article marketing need not be frowned upon. More power to you, sir!

Lindsey Rainwater December 8, 2011 at 5:31 am

Using your research to write multiple articles really is a great idea. It can help keep you from feeling like you’re spending all your time researching and writing, and not enough time benefiting from it!

One thing that I do is to make sure that my outline has at least three main points in it. The first article addresses all three equally, the second puts emphasis on the first point and touches on the other two, the third puts emphasis on the second point and touches on the others, and so on.

This keeps the articles similar enough that the research is being used over and over, but different enough that their duplicate content is as low as possible.

It takes a little practice to get good at spawning many articles from the same research, but you can get good at it VERY quickly. ; )

Emran Saiyed December 12, 2011 at 7:08 am

That’s right if you are giving tips about a certain topic, you can actually get more articles out of each tip. For example, if there are 10 tips, that;s 10 more articles.

Nikhil Banerjee December 23, 2011 at 8:19 pm

Excellent points there!
Finding new and interesting topics for your next blog post is something which every blogger has on his mind all the time.
Also, if you have written a blog post, and found that your readers have taken interest in the topic, it is safe to assume that they will be interested in more detailed posts regarding that topic and hence it becomes an excellent strategy to make your blog posts go viral.
Thanks for bringing this up!

David December 24, 2011 at 12:32 pm


Great post man!

I think it’s all about the effort you put in, and your definition of quality. You can still spin something and get a great quality article out. It’s the ones that sound like they’re written in pigeon English that cause the slow suicide.
At the end of the day, there is much in the way of similar slightly different articles on the internet, even written by different people, so similarity can’t really be avoided, so long as it’s not a direct copy, is well written, and helps the reader, it seems like it should be okay to do?

Meery Christmas,


Ellie January 1, 2012 at 2:21 am

Reusing research material for multiple articles/posts has been part of my content production arsenal for quite some time. It reduces wasted effort and time.


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