This is a guest post by Jeff from ArverneByTheSea.com.
Search engines are constantly evolving and updating the ways they rank webpages according to variables like links, backlinks, keywords and phrases, on-page and off-page content, how long a site has been around, how often it is updated, physical location and much more.
The goal of search engines is not to help you, the webpage or blog owner, get ranked higher.
Their goal is to provide searchers with the most relevant information possible, first, given the keywords or phrases entered into a search. With that in mind, here are some ways to improve your search rankings:
- Provide Unique, Quality Content
Copying content is the cardinal sin of optimization, and sites have been blacklisted for this practice. The second worst transgression is irrelevant content. Yes, a lot of people search for “porn” for instance, but if you sell shoe laces linking to or from this ever-popular term will hurt, not help your searchability. The trick is to as much as possible, treat your search engines like people. People don’t like being fooled or lied to and neither do these search engines. - Guest Post
Again providing relevant and unique content, find blogs in your niche and provide content for them with a link at the end of the content. There are sites that invite this openly to bloggers in a niche, so check those out, and create relationships with bloggers so you can exchange guest posts. - Quality Before Quantity
Having a lot of content still helps, but more so over time. In fact a hundred new links overnight will “scare” search engines initially, and they will look for plagiarized and spun content within. One good link with great original content on a site with authority is worth hundreds of poorly written irrelevant links. Instead get one great piece of content and share it with others. - Avoid Automated Services
There has yet to be built a computer that can even come close to mimicking a human being writing stuff. This doesn’t stop many from trying though, and they will even charge you for this horrible service. Automated content offers the reader nothing of value, hurts your brand image if it is stumbled upon by a real human, and search engines hate it. - Get To Know Other Bloggers
There are hundreds of millions of blogs, and chances are many of these are in your niche. Say hi, ask to guest post and allow them to do the same. These symbiotic relationships are a great boost to your searchability if the content is of high quality and unique and if each site has some authority. Comment as well as guest post if you see an article you like, always saying something useful. - Social Networks
The major ones right now are Facebook and Twitter, and if you are a B2B industry LinkedIn is also a quality source. Create your page and offer good content and updates, just as you would a blog. Invite others and visit others in your niche, “liking” their content when applicable, and asking them to do the same for you. In addition, when you friend someone on a social network and they choose to “follow” you they can automatically be notified of updates to your blog, increasing the likelihood of more visits, and visits from those who actually want to read your content.
Building online presence takes time and effort, but it is very rewarding as well, when done the right way. There really is no shortcut to long-term success however, so avoid bots, irrelevant posts, automated systems and other black hat tactics and stick to the suggestions provided above.
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Article Written By jeffkgross
Jeff is an internet marketing consultant and a part time blogger. He writes mostly about blogging, internet marketing, Pay Per Click Strategies and Search Engine Optimization techniques and best practices. He shares his experience about how to get the most out of your blog.Jeff is also a consultant and content contributor for Queens Waterfront Condominium community.
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Great post, Jeff!
The tips described here are right on the money. The methods will bring you the traffic you need and then you must ensure that you bring quality content that converts and you will have results.
All the best!
Ana recently posted..Best Affiliate Marketing Programs that Pay
You are everywhere, I’m certainly going to follow you because you definitely seem to have a grasp on this.
Jeff,
I can’t agree more on this one:
Avoid Automated Services
I know plenty of people who like to use crazy Russian automated services, I just don’t trust them. If you can get quality links, which take some time and effort, then you’ll have so much more success than just clicking a button and going to play the new Call of Duty.
brandon recently posted..Charlotte Search Engine Optimization
I agree with your points. Particularly quality before quantity. You want to make sure that you maintain quality even if you turn up the frequency of your posting. You can get help by accepting guest authors if you need help publishing more content.
Richard recently posted..My Lending Club Investment Performance
Well said! As you mention at the end, consistency is the road to success. SEO is hard work and its important to have a set of routines, something you do everyday. Perhaps 1 post to a forum, 1 blog comment, 1 social bookmarking..even the smallest effort is much better than doing nothing.
Rick recently posted..Increase Website Visitors To Your Blog, Website, Sales Page, Affiliate Offer or CPA
I definitely agree, consistency is the key actually in everything when it comes to business not only SEO…
Kostas recently posted..Changes in Google Algorithm – Damaging For Some Not For Others – What Can You Do
In future the most emphasis of search engines is on quality as because of quality website search engines will not loose their users.Their advertising programs will run successfully.
Hey Jeff,
I think guest posting and social media are going to be even bigger than they are now. There is juts so much potential with booth guest posting and social media. Thanks for the tips.
Satrap recently posted..Ways to Make Money on the Side
Good points Jeff-especially about quality content and avoiding the automated software. Spinning articles and automating linkbuilding and bookmarking may have worked in the past, and admittedly might still be working today, but there’s no real qualified traffic coming from these sources. You don’t need ten thousand linkbacks today to make a difference in rankings.
In support of your article, I’ll add that commenting thoughtfully in **related blogs is key and giving readers real value is also critical.
henry recently posted..Growing number of job candidates rejected due to negative search results
Google is changing its algorithm so that users can find helpful and valuable websites in response to their search. To make sure that users won’t get frustrated they’re focusing to promote quality sites on search results, so to stay on top page you need to build quality site with help of fresh and interesting content.
Aaron recently posted..Goa Trip
People used to ignore quality over quantity but now it’s not possible as Panda is ready hit you any time. So no doubt qualiy is necessary if you wish to rank on top page.
Plus you need to actively participate on social networking sites and have to build your loyal following over there so that they like and share whatever you publish there. Social Media or Networking sites now play important role to decide SERP position of any site.
Aanchal recently posted..Web Design India
Automated content generators should be banned, if you were to ask me. They provide so few value to the reader and do nothing but spam the internet. The problem is that more and more people start using it because it’s very easy and it might even draw in a visitor or two who click the ads, which obviously makes it desirable. However, you can never have an auto-generated blog to actually take off and make real money for you
Calin recently posted..How to Get Your Blog Indexed By Google Faster (in a Few Hours!)
Thanks for the good tips Jeff. Guest posting is one area that I have not tried yet, and with the hundreds of blogs in my niche that offer guest blogging I should be doing this.
Thomas recently posted..Higher Dietary Fiber Intake More Important Than Less Fat
All good advice in this post. Remember that things are not as simple as they once were when Alts Vista ruled the search market through meta tags. Search engines are now looking for the quality of the content, the relevance of the content, the freshness of the content, the link popularity, the social popularity, the user satisfaction (Do searchers bounce back to Google, how fast, etc.), the authority/longevity of the domain, and even page loading speeds. So many things that can go wrong…and so many things you can do to increase your rankings!
Andy recently posted..Air Miles Travel: Redeeming For Flights
I’ve read from another blog that there has been a Panda update few days/weeks ago. As what I’ve read, Google will now consider the time that a post has been posted or a website updated to give people a more updated search results. But I think only a percentage of sites will be affected though. Please refer to the official google blog for a more accurate information regarding this one.
Great information Jeff. I agree with you 100% about what you’re saying. Facebook and Twitter are the two main social media for free advertisement. People that are your friends and people who follow are your potential customers. Those potential future customers can also bring you new new customers buy referrals. Take advantage of these free social network, because the more people like your page and following you the more traffic you are bringing in! Thanks Jeff for sharing.
Re: #4, I agree. There are so many controls against bots, there’s not much point. In any case, bots and quality aren’t really associated with one another, and quality is key!
Right on! Content is one thing that will make it or break for you. Writing quality content that are relevant, helpful, timely and timeless. This will help you gain readership. One should also work on his or her online visibility and get to know other folks on the blogosphere, this will help boost the credibility. Here’s my take on a shorter formula to blogging success: great content + great blog design + SEO know-how + patience + persistence = success.
Reese recently posted..Thanksgiving 2011
I always go for quality before quantity. I mean, what is the sense of having all those links if they are just automated and are poor links. SEO should be built from trusted sites and not just any sites.
diondri recently posted..Hello world!
Hey there Jeff,
Those are really some tips for gaining proper ranking in Search Engines. I think the most important point you mentioned is the quality thing, there are many bloggers who just go on posting quantity of content without looking at the quality of it. A Bad quality content certainly is not that seo friendly.
Shiva recently posted..Google Keywords Tool: How to get Targeting Visitors
It’s also people friendly too. Google is just taking what people are looking for into consideration. If you’re searching for a subject, you’re going to learn a few things, but if your still searching you haven’t found your answer. If you keep reading the same thing over and over, you’ll get frustrated and perhaps move on to god forbid Bing!
brandon recently posted..Charlotte Search Engine Optimization
Hello Jeff
Thanks for these tips.And as all of our fellow bloggers are well aware about Panda update.It has one more time shown how much Big G likes good quality and unique content as you also mentioned.Almost all the sites with duplicate content have seen a decline in traffic.
Hi Jeff, probably participating in forums can also increase serp since forums do rank well. I haven’t tries guest posting but since I’ve a lot of guest post from other blogs surely it is good for seo.
adam recently posted..PSP Games Free Download
After Google Panda it has become quite difficult in Google Rank. The tactics like this can give the better SEO for the New Bloggers. Thanks for Sharing these..
Very good post Jeff. Agree with you big time about not writing too much content too fast. Slow and steady wins the race. Also agree big time about getting to know other bloggers. If you can befriend bloggers and show that you actually want to get to know them on a personal level it’s so much easier to do guest posts and form collaborations.
Jeff,
great post! In the Wake of the Google Panda updates, what you say here has proven to be absolutely true. Quality matters!!! duplicate content and spun content for backlinks are only going to hurt your blog in a long term.
like you said networking and really having top-notch quality will win out in the long run for sure. The Google algorithm is only going to get smarter and base its rankings more on “user” preferences. Thin sites may still sometimes rank but I guarantee this will become less and less frequent as time marches on.
Steve recently posted..Make Passive Income Online: 6 Strategies for Making Money on the Internet
I would say quality content on your own site has got to be just as important as anything else now. With the introduction of social signals (Google+) the only real way to succeed long term is by giving searchers exactly what they want.
Gaming the system with links can only last so long in my eyes.
I love the way you have described all the points and I love the point “quality before quantity” the most. quality matters a lot after the release of Google Panda.
I am just curious about unique content that a website must have. It is mean copying 100% the same content from another site or what? Can I spin the article and make it around 10unique, can I claimed that was my original content in the eyes of Google?
And I notify one thing..Blogspot able to rank at the 1st page 2nd position of Google and Google Site definitely can rank at the 1st position..I don’t know why, you have any idea how to rank these free site in short time?
John V Nerro recently posted..How to Lose Belly Fat for Teenage Girls – Five Fruits That Lose Belly Fat Fast.
Strangely enough, it took me a while to realize that unique content and relevant content are not the same thing. For some reason it just seems that everywhere when people talk about unique content, they instantly assume that it is high quality relevant content that the readers will be interested in. It’s almost as if these people are telling readers what they want to read rather than giving them what they would want.
Richard Brown recently posted..Tips on Budgeting for Students
I think the changes in algorithm affected almost all sites. After the Panda effect, sites that are not being monitored all went down with their PR. I think these tactics are great to help save the time of researchers in browsing irrelevant search results.
Thanks for the tips Jeff. It is right that websites and bloggers needs to focus on quality and replication. Finally, as users we will feel that the results we get are better.
Marcom recently posted..Create a 6 Page Website: Content Tips
What’s most important to understand about SEO is that it takes time to do well. You aren’t going to see results immediately, and sometimes it can take months to notice any kind of change. The key is to stick with it and not give in to spammy black hat tactics that will ultimately come back to haunt you.
Nice reading Jeff!
The post-Panda online world needs quality content, that’s for sure. And I agree that guest posting is one of the best way to show the best information we have to targeted audiences. If done well, it can bring in much traffic and powerful backlinks.
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