Why Your Blog Isn’t Interesting

by vanessa.burke · 48 comments

This is a guest post by Vanessa Burke from PollDaddy.com.

The number one reason most blogs fail is simply because they aren’t interesting. The blogger has nothing interesting to say, and well, it’s pretty obvious that no one wants to waste their time reading something they couldn’t care less about.

You don’t need to incorporate online survey tools into your repertoire to figure out that people don’t want to read a blog post that they can read on every other large blog.

They want a fresh angle, a new perspective, or just a different bit of information – but above all, they want it to be interesting.

So how do you keep your blog relevant without ripping off others and still drawing a crowd? Easy:

Be Yourself

Don’t ever pick up the opinions or even phrases of a blogger or personality you adore. You are your own person, and your blog should express that, even if you share similar thoughts and opinions as several others. You need to have a different perspective, because everybody’s life experience is different. Don’t be afraid to let your blog show that.

Also, there will always be a noticeable difference between some who is writing genuinely about their passion and a person who is trying to write about a fictional life that they think is more interesting than his or her own.

The most interesting life stories are not always the most glamorous. In fact, many readers would prefer someone who they can relate with and do not live a life shrouded in mystery, either, and will enjoy a unique perspective on everyday life. Write about what you know.

Be Persuasive

When you state your own opinions, you’ve got to back them up. By backing up your opinions with different facts or experiences, you are persuading your audience to accept or adopt your opinion. People like to have their beliefs systems challenged, and a persuasive post is a great way to get people thinking and posting on your blog.

That doesn’t mean you should be ridiculously controversial just to draw a crowd; it simply means that you shouldn’t be afraid to state what you believe and why you believe it.

Without your opinion or interpretation of facts and experiences, you are offering nothing that a reader could not find in many other places on the internet. It takes your passion and persuasive argument to make the post your own and to draw readers to your site and convince them to continue to return, which is the most important aspect.

When a headline is on the news, how would you like to have your readers’ first thought to be to wonder what YOUR opinion would be?

Be Informative

When you stay informative and consistently so, you become something of an authority over a subject. When you become an authority, readers are more likely to return to your blog again and again to hear what you have to say about whatever your specific subject is. Remaining informative and backing up your posts with hard facts is a great way to keep the attention of readers.

Being yourself, being persuasive, and being informative all lead into being interesting. People read blogs to have their opinions challenged or to find a like-minded comrade. They want to feel as though they are a part of a community.

If you aren’t yourself, persuasive, or informative; your blog isn’t going to be interesting at all – even if you are detailing the events of the most recent world crisis. So challenge yourself to be a little more interesting and experimental with your blog posts. You’ll be surprised with how quickly your blog traffic increases.

Top 10 Search Terms:

• how to make a blog interesting • how to have an interesting blog • how to keep your blog interesting

About vanessa.burke

Ever since she was old enough to talk, Vanessa has been communicating with anyone who will listen to her. Ever since she was old enough to get her grubby little fingers on a keyboard, Vanessa has been cultivating an obsession with technology. It seems that not much has changed since!

has written 1 superb article(s) on this blog

Andrew November 21, 2011 at 1:09 pm

Hi Vanessa, thanks for this suggestion. And yes, before you start blogging you have to make sure first that the topic or niche interests you, you can add more content and visitors would like to read your blog if you have an interesting and a unique topic. Getting that right is the real art.

Hderville November 23, 2011 at 7:08 am

Another reason why a lot of blogs are horrible: they are full of auto-generated garbage that is barely even readable.

Hamza November 24, 2011 at 2:38 am

“By backing up your opinions with different facts or experiences, you are persuading your audience to accept or adopt your opinion.”.This explains all you need to know.People forget the power of social proof when they are conducting business online.If you can back up your opinions with different facts or opinions of other people respected in your industry.Then you can convince your readers easily.

Ricci Sionil November 24, 2011 at 6:22 pm

I’m new at writing blogs and articles…Maybe my blogs are boring because I just wrote blogs that interest me…Maybe what interest me, is not interesting to all or to anybody?…

Noel Addison December 7, 2011 at 12:39 pm

Some blogs failed to be interesting because: it lacks the information that people wants, it provides cliche post that everybody knows and lastly it contains boring posts, boring tone,boring topic and more boring stuffs. 😀

Karan Lugani January 13, 2012 at 7:23 am

My friend took this idea and started a contest. While people get likes and shares in contest, he asked for feedback and his blog got great suggestions and he’s quite satisfied. Nice way to know the audience.

Digon March 15, 2012 at 2:05 am

I believe I must learn how to incorporate my own opinion into my blog. I must inform them what worked for me too. And I guess, I just have to undo my being “boring” when writing. Thanks!

Ben268 March 23, 2012 at 10:11 pm

Going with being about 75% informative and 25% myself. Not to much room for persuasion in my blog.

When I started, I tried to write things from a third person point of view, I’m found first person point of view get’s received better.

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