This is a guest post by Vanessa Burke from PollDaddy.com.
The number one reason most blogs fail is simply because they aren’t interesting. The blogger has nothing interesting to say, and well, it’s pretty obvious that no one wants to waste their time reading something they couldn’t care less about.
You don’t need to incorporate online survey tools into your repertoire to figure out that people don’t want to read a blog post that they can read on every other large blog.
They want a fresh angle, a new perspective, or just a different bit of information – but above all, they want it to be interesting.
So how do you keep your blog relevant without ripping off others and still drawing a crowd? Easy:
Don’t ever pick up the opinions or even phrases of a blogger or personality you adore. You are your own person, and your blog should express that, even if you share similar thoughts and opinions as several others. You need to have a different perspective, because everybody’s life experience is different. Don’t be afraid to let your blog show that.
Also, there will always be a noticeable difference between some who is writing genuinely about their passion and a person who is trying to write about a fictional life that they think is more interesting than his or her own.
The most interesting life stories are not always the most glamorous. In fact, many readers would prefer someone who they can relate with and do not live a life shrouded in mystery, either, and will enjoy a unique perspective on everyday life. Write about what you know.
When you state your own opinions, you’ve got to back them up. By backing up your opinions with different facts or experiences, you are persuading your audience to accept or adopt your opinion. People like to have their beliefs systems challenged, and a persuasive post is a great way to get people thinking and posting on your blog.
That doesn’t mean you should be ridiculously controversial just to draw a crowd; it simply means that you shouldn’t be afraid to state what you believe and why you believe it.
Without your opinion or interpretation of facts and experiences, you are offering nothing that a reader could not find in many other places on the internet. It takes your passion and persuasive argument to make the post your own and to draw readers to your site and convince them to continue to return, which is the most important aspect.
When a headline is on the news, how would you like to have your readers’ first thought to be to wonder what YOUR opinion would be?
When you stay informative and consistently so, you become something of an authority over a subject. When you become an authority, readers are more likely to return to your blog again and again to hear what you have to say about whatever your specific subject is. Remaining informative and backing up your posts with hard facts is a great way to keep the attention of readers.
Being yourself, being persuasive, and being informative all lead into being interesting. People read blogs to have their opinions challenged or to find a like-minded comrade. They want to feel as though they are a part of a community.
If you aren’t yourself, persuasive, or informative; your blog isn’t going to be interesting at all – even if you are detailing the events of the most recent world crisis. So challenge yourself to be a little more interesting and experimental with your blog posts. You’ll be surprised with how quickly your blog traffic increases.
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