Social Networking vs SEO – Which is Better For Internet Marketing?

by Noah Mark Rodolfo · 67 comments

This is a guest post by Noah Mark Rodolfo from

Social networking is one of today’s biggest arena when it comes to online marketing. It’s been an effective gauge for Internet businesses, not only for e-commerce sites but also for bloggers. Facebook, Twitter and even Google+ are making a big impact on the Internet and many practical users are taking the bait. So the question is – “does SEO still have relevance for your online business?”.

SEO against social networking is an interesting topic especially if you are looking for the best way to market your website business. If you want to promote your brand using social medias, then you certainly have to build your social network profile to develop both yourself and your site. Otherwise, you’ll have to stick with search engine optimization which is more complicated compared to social network marketing.

Social Networking vs SEO

If you have a brand new site, the first thing that comes to your mind is to optimize every page of your site to increase its search engine rankings. Ironically, social media networks can highly aid your SEO needs when it comes to off-page optimization. It is good to note that search engines especially Google, gives a lot of attention on these social networking sites. So instead of focusing in SEO, you have to first try the waters of social networking because it also benefits your off-page optimization efforts.

So is SEO really the thing of the past? No, not yet! While it is easier to carry out a large social network marketing campaign to increase your site or blog’s traffic, it still has its limitation. Plus, not all people in your network are “targeted” people for your business. Social networking needs to be maintained through expanding continuously without delay. If you are unable to cope up with every changes in the social networking landscape, your business will also be affected. This is the reason it is called “networking” in the first place.

But SEO can be a daunting task as well especially if you are a newbie. There is two types of SEO namely – on-page and off-page. Google is not highly particular with on-page factors these days so off-page method should be your number one priority. Off-page means link building and that is the hardest part. If you know various tricks on how to get backlinks from various authoritative sites, then your site will become popular in just a few months. I mean “months” because you will have to wait for your turn to get higher rankings in the search engines. This is another drawback when it comes to SEO.

So What Is The Catch?

With search engine optimization, you can be a big player if you obtain good rankings in a certain keyword which gets millions of searches per month. But profitable keywords also have stiff competition from thousands of websites. So if you want to be a dominant site in the search engines, you have to take a lot of effort to build thousands of backlinks for your website or blog.

With social networking,  you also start small and you have to build your network in a slowly but surely manner. What I meant was to get people on your network which has similar “interests” as with your business. Your site’s traffic has potential to receive tons of daily traffic if you have a big “network” on each of your social media profile. If you were able to achieve a big network in a short span of time, you can build good reputation about your site and your business as a whole to all those people within your network.

In summary, SEO and social networking methods are both essential to your online business success. If you can do both, then you will have better marketing program for your blog or e-commerce business. Remember that a business takes time to nourish and should not be rushed. Whether it’s SEO or social networking, the important thing is that you have to strive harder and put a lot of effort to reach your goal.

Do you imagine what your business can achieve if you were able to reach your goal in both SEO and social networking? Yes, Internet business can overwhelmingly reward you financially. So which is better, SEO or social networking? You decide!

About Noah Mark Rodolfo

Noah Mark Rodolfo is a Filipino blogger who loves to share information online. Learn free tips and strategies when it comes to blogging, SEO and other make money online topics on his website at Home Based Business.

has written 1 superb article(s) on this blog

danica lizza saguing February 28, 2012 at 5:22 pm

i could say that those two are both important and useful. So you better strive harder give much effort to reach your goal.

Thanks for weighing the two. It was explained well.

Noah March 2, 2012 at 6:19 am

Thanks for your comments guys. Both social networking and SEO have their own set of benefits. Make sure we all use both for our online businesses.

stella March 4, 2012 at 9:39 am

All your SEO work can potentially be just one Google update away from being washed markit is a better way to enhance your online business …i agree with you…thanks for giving me the info like that

Mary March 18, 2012 at 11:16 am

I think you presented a realistic comparison between pure SEO vs social marketing, good on you!

While off-page SEO (i.e., link building) can be a challenging task, it is also one of the most important tasks in Internet marketing IMHO. To help propel my social marketing search goals, I use target keywords relevant to my social network links, I’ve found that the SEs (especially Google) like to see this kind of push-through web 2.0 linkwheel, as long as you have your social profiles linked to your “money site”.

Cheers! – Mary

Noah March 19, 2012 at 4:37 am

Hello Mary….

Thanks for your comment. Yes, link building is still the most important aspect of SEO. About link wheel, I am still on the process of building one so I am not going to comment on that.


Maja March 19, 2012 at 9:54 pm

According to my experience SEO is the best for newbies and well as old professionals. Because of SEO your site is enlisted in organic searches and site get unique visitors. But today social networks are moving towards leading ranking.

Sondra March 19, 2012 at 10:51 pm

I think both SEO and social media are important. SEO strategies help make your site more visible to search engines, mainly Google and social media is about having people who are real visitors share and read your content.

Sara March 21, 2012 at 1:52 am

Very nice article! You analized very well both SEO and Social Networking. Personally I prefer to focus on SEO! Articles and generally content, combined of course with lots of backlinks and guest postings. Although you really got me thinking about starting a campaign with the social media. But if I’m not mistaken social media campaigns need a lot of time, aren’t they?
Thank you!

Wes Aaron June 23, 2012 at 2:47 am

Personally, I believe that SEO is still a very powerful tool for internet marketing. This has been proved over the past years, and I think it still has the potential to grow and improve. I’m not saying that social media is not effective, but it’s still young and fresh compared to SEO. Not only is SEO easier to learn, but it can be done in several ways. Mastering all of these methods could give you and your business a huge boost and visibility in this competitive industry. But I must also say that social networking has a lot of potential to be the main resource for internet marketing. We can’t deny the fact that Facebook and Twitter has millions of users today, which makes it easier to target customers and create a network. Since it’s internet marketing, there’s no better way to market your business but through these top social networking sites, right? Honestly, I don’t see any conflict between these two marketing strategies. As a matter of fact, I see them blend in together perfectly.

Svetlana Koslov October 11, 2012 at 8:08 am

They both have their strength and weakness. Traffic from SEO perpetuate immediate results but limit your prospective audience, while Social media expose your marketing to large numbers of people that may not be ready to purchase.

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