Picking And Choosing Guest Posting Opportunities

by liorl · 36 comments

This is a guest post by Lior Levin, a marketing consultant for a company that offers conversion services in psd to xhtml. Lior also consults for an international company that specializes in Targeted Cancer Therapies.

As almost any blogger knows, guest posting can be one of the most valuable tools for promoting your site and building your brand. It can help you reach new audiences, build valuable inbound links and expand your presence online.

However, guest blogging, if done right, takes a fair amount of time and not every guest blogging opportunity is created equal.

Though sites such as MyBlogGuest and Blogger LinkUp are filled with blogs waiting for your guest posts, this doesn’t mean you should jump on every potential opportunity. Instead, you should take your time to find guest posting opportunities that are right for you and can maximize the benefit you get for your time.

Here are a few of the factors to consider:

Guest Posting

Traffic Potential

The SEO benefit in a particular link will likely fluctuate over time. A PR 5 site can be downgraded to a 2 overnight, but a PR 1 can grow into 6 very quickly. Instead, it’s better to look at the potential traffic you can get from a link, in particular the latent traffic that will come daily from the link weeks, months even years after the post is live.

A steady stream of visitors from a guest post can and will mean far more than even a high-quality SEO link in the long run, especially as Google’s shifting landscape may wipe out any gains.

Check and see if the site has a good built-in audience and if that audience seems to be growing, holding steady or shrinking.

Quality of Content

Look at the other content on the site, how good is it? You would rather be standing shoulder-to-shoulder with great writers and thinkers than just another voice in a sea of garbage content.

Sharing screen real estate with respected bloggers and authors can greatly boost your brand, reputation and presence online. Appearing on a low-quality site may actually hurt you by making your inbound link appear spammy.


Would readers of that site likely be interested in yours? If not, then they aren’t likely to click and your link’s appearance on their site may not have much SEO benefit.

You need to make sure that your site is a good fit with theirs and that cooperation between the two of you makes sense. This means ensuring that your websites aren’t competing but that the audiences have similar interests so that readers might wish to follow both.

This also helps sets the stage for other cross-promotional activities and possibly working together in other ways in the future.

How They Treat Guest Bloggers

Finally, how does the site treat its other guest bloggers? Does it take the content and just post a tiny author box at the bottom or does it work tirelessly to promote and generate interest in guest blogger content?

A small or medium-sized site that pushes and promotes guest bloggers vigorously can be much more valuable than a large one that buries their posts and hides their attribution.

If the site treats its guest bloggers well, you will most likely find that the time spent writing the guest post is very worthwhile.

Winding Up

All in all, it’s important to remember that the end goal of any guest blogging effort is to get more well-targeted traffic for your site. While guest posting is definitely a win-win that helps both the host site and the guest, as the one doing the writing, you need to make sure your benefit is maximized.

However, that benefit comes from a variety of sources including direct traffic, SEO and brand awareness. It’s not as simple as finding the highest PageRank or the best-trafficked site you can write for.

It’s important to weigh all the factors carefully and decide which opportunities offer the greatest overall benefit, and not just trying to find the site with the biggest numbers.

About liorl

Lior is a web consultant working with online startups and ecommerce websites

has written 4 superb article(s) on this blog

Jack March 5, 2012 at 9:49 pm

Hi Lior,

You are so right that relevancy, traffic potential and the blogs content itself is so important as to whether a guest post is worth your while. As we all know as online marketers, you can’t preach to the wrong crowd, as you get zero results. If you take the time to search for those beneficial and targeted guest posts for your niche and audience, it would be better for you to make that one guest post than to go and make hundreds of worthless posts.

Atul Malla March 8, 2012 at 11:16 am

Guest blogging is very powerful and important way, which if used properly, can change your blog into a super successful brand. So, choosing each and every opportunity properly is very important. Great Post

Kostas March 9, 2012 at 4:26 pm

Hi Lior,
Choosing the right blog to guest post is essential if you really want to get the most of each guest post and you are certainly right that even a smaller blog can bring better results if the blogger is promoting it actively than a bigger blog. Another important factor is how long each post stays in the home page, since if a blogger posts once or even twice a day your blog post will get much less exposure than if it was published in a blog like smartbloggerz.com which has around 1-2 posts per week…

Sara March 20, 2012 at 1:04 am

All bloggers who try to earn an income from their blogs, work very hard to succeed it! Quality content, commenting and of course guest posting are the the most powerful weapons! As you said guest posting can be one of the most, and in my opinion the most valuable tool to get your site going, so choosing the right blog or site for a guest posting is crucial!
Thanks for the tips, they all are very smart and practical ways to distinguish which blog is suitable for guest posting.
Thank you for sharing!

David Sneen March 27, 2012 at 11:55 pm

For me, guest blogging is the next step! I will be seeking guest blogging opportunities today and tomorrow. I want to submit my material to a relevant, strong blog in my niche.

I knew it to be a truth, but your bold letters pasted it on my mind. I need to fit in!

mohsin July 4, 2012 at 3:44 pm

For me, guest blogging is the next step! I will be seeking guest blogging opportunities today and tomorrow. I want to submit my material to a relevant, strong blog in my niche.

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