Picking And Choosing Guest Posting Opportunities

by liorl · 36 comments

This is a guest post by Lior Levin, a marketing consultant for a company that offers conversion services in psd to xhtml. Lior also consults for an international company that specializes in Targeted Cancer Therapies.

As almost any blogger knows, guest posting can be one of the most valuable tools for promoting your site and building your brand. It can help you reach new audiences, build valuable inbound links and expand your presence online.

However, guest blogging, if done right, takes a fair amount of time and not every guest blogging opportunity is created equal.

Though sites such as MyBlogGuest and Blogger LinkUp are filled with blogs waiting for your guest posts, this doesn’t mean you should jump on every potential opportunity. Instead, you should take your time to find guest posting opportunities that are right for you and can maximize the benefit you get for your time.

Here are a few of the factors to consider:

Guest Posting

Traffic Potential

The SEO benefit in a particular link will likely fluctuate over time. A PR 5 site can be downgraded to a 2 overnight, but a PR 1 can grow into 6 very quickly. Instead, it’s better to look at the potential traffic you can get from a link, in particular the latent traffic that will come daily from the link weeks, months even years after the post is live.

A steady stream of visitors from a guest post can and will mean far more than even a high-quality SEO link in the long run, especially as Google’s shifting landscape may wipe out any gains.

Check and see if the site has a good built-in audience and if that audience seems to be growing, holding steady or shrinking.

Quality of Content

Look at the other content on the site, how good is it? You would rather be standing shoulder-to-shoulder with great writers and thinkers than just another voice in a sea of garbage content.

Sharing screen real estate with respected bloggers and authors can greatly boost your brand, reputation and presence online. Appearing on a low-quality site may actually hurt you by making your inbound link appear spammy.

Relevancy

Would readers of that site likely be interested in yours? If not, then they aren’t likely to click and your link’s appearance on their site may not have much SEO benefit.

You need to make sure that your site is a good fit with theirs and that cooperation between the two of you makes sense. This means ensuring that your websites aren’t competing but that the audiences have similar interests so that readers might wish to follow both.

This also helps sets the stage for other cross-promotional activities and possibly working together in other ways in the future.

How They Treat Guest Bloggers

Finally, how does the site treat its other guest bloggers? Does it take the content and just post a tiny author box at the bottom or does it work tirelessly to promote and generate interest in guest blogger content?

A small or medium-sized site that pushes and promotes guest bloggers vigorously can be much more valuable than a large one that buries their posts and hides their attribution.

If the site treats its guest bloggers well, you will most likely find that the time spent writing the guest post is very worthwhile.

Winding Up

All in all, it’s important to remember that the end goal of any guest blogging effort is to get more well-targeted traffic for your site. While guest posting is definitely a win-win that helps both the host site and the guest, as the one doing the writing, you need to make sure your benefit is maximized.

However, that benefit comes from a variety of sources including direct traffic, SEO and brand awareness. It’s not as simple as finding the highest PageRank or the best-trafficked site you can write for.

It’s important to weigh all the factors carefully and decide which opportunities offer the greatest overall benefit, and not just trying to find the site with the biggest numbers.

About liorl

Lior is a web consultant working with online startups and ecommerce websites

has written 4 superb article(s) on this blog

{ 36 comments… read them below or add one }

bbrian017 February 22, 2012 at 1:09 am

I’ve never had much luck building a solid foundation for guest bloggers. I’ve been trying my hardest but it seems there’s a lot more work form me that I initially thought was involved. Managing quality content is time consuming then I ever imagined. With that said I do plan on making more time to engage encourage our members to blog more often for us.
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Kenny Fabre February 22, 2012 at 1:25 am

Liorl

guest blogging is a very powerful way of generating traffic, but its also important where we guest post like you say. I think the most important point here is “traffic potential” to see the possibility of how much visitors we can get from a certain post.
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mike February 22, 2012 at 8:15 am

This year we began having a weekly guest blogger on our website and it’s worked out pretty well. We try to have guests whose content will be relevant to our audience and being that we don’t have a large subscriber base and we look at the guest blogger as an employee for the week we do work our twitter and FB accounts to help promote the blog.. We’re having fun and learning a lot and meeting new people so all is good..
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jonathan February 22, 2012 at 4:26 pm

Like bbrian017 says, it is a difficult task to manage guest blogging, but certainly also difficult for yourself to participate on other blogs as a guest. They usually require super content that will cost you a lot, or if you do it yourself, a lot of time, i have not had much luck with it.
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Svetlana February 22, 2012 at 7:10 pm

Excellent tips! I just recently discovered guest blogging (didn’t know about Blogger linkup site, will check it out). I wish all people understood the idea behind guest blogging – i have been contacted a few times by people who wanted to get me to write articles about Toronto, one of them had a website that only had 15 pages in it, and the other asked me to write 5 articles and link back to their website once they publish me! Certainly he declined my offer to write articles and NOT link back to them!
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marquita herald February 23, 2012 at 12:46 am

Great tips. I’ve been saying for just w-a-y too long I would jump into guest blogging and kept putting it off. Now I’m in the process if identifying half a dozen potential guest blogging opportunities, pretty much going through the process you outlined. I learned long ago, even with things like article directories, to do my homework to see if it was the right audience and if there is growth potential. Thanks!
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Joseph February 23, 2012 at 1:52 am

liorl,Great tips! I checked out MyBlogGuest but its very limited for free users. I think you would have a better chance searching Google, finding a blog and asking them if they allow guest posting. Plus it’s $70 for the Advanced plan and your not guaranteed a featured post. You can search Google for free :)
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MUBASHIR February 23, 2012 at 4:40 am

hi this year we began having a weekly guest blogger on our website and it’s worked out pretty well. We try to have guests whose content will be relevant to our audience and being that we don’t have a large subscriber base and we look at the guest blogger as an employee for the week we do work our twitter and FB accounts to help promote the blog.. We’re having fun and learning a lot and meeting new people so all is good..

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Sonu February 23, 2012 at 4:44 am

hi I’ve never had much luck building a solid foundation for guest bloggers. I’ve been trying my hardest but it seems there’s a lot more work form me that I initially thought was involved. Managing quality content is time consuming then I ever imagined. With that said I do plan on making more time to engage encourage our members to blog more often for us.

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Kevin February 23, 2012 at 6:38 am

I have a blog that I have been considering accepting guest posts. After reading this I think I will try to figure out a plan to feature guest posts. Great article.
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