3 Innovative Link Building Methods For Your Blog

by Tom Mcloughlin · 47 comments

This is a guest post by Tom Mcloughlin who offers link building services with The WebMarketing Group.

Links are the fuel of SEO success so if you want to get good traffic from search engines to your blog then you need to get great links.

We all know about the fantastic value offered by guest posting, but what other ‘white hat’ ways can you get more links pointing to your blog?

The 3 ideas below will set you up for great results from your link building efforts and start the traffic flooding to your blog from search engines!

Link Building Methods


Infographics aren’t a new method of link building, but they continue to generate huge interest around the web and will generate links too, if executed correctly. If you can bring together useful information in your niche and present it in a fun, appealing way, then it is almost 100% that other people will share it and link to it.

You can benefit from links in two ways with this tactic; either people will link directly to the page you show the infographic on your blog, or you allow them to embed the infographic on their own site, including a link back to your main blog url!

Either way, this method will undoubtedly generate links and buzz around your blog and kick your search engine rankings up the tables.

Create a Niche Directory

This requires a bit of initial investment, but that investment can be easily made back in a short space of time. By creating a directory in your niche you provide people with an excellent resource which they will definitely want to be a part of, whether they are a blogger or a commercial company. You can offer ‘Featured Listings’ which commercial companies will pay for and earn back your investment pretty quickly (and even make more!).

The key link building tip though is to offer reciprocal links to bloggers who can get a listing for ‘free’ (we’re all on a budget after all!).

However, the reciprocal link will not point to the directory, it will point to your blog, and provide you with a huge amount of one way links from quality sites.

Create a Viral Series

If you create a viral series that works, it is an outstanding way of natural link building.

The idea is to start of a blog tagging process which will continue to grow and reach far and wide, by asking bloggers to contribute to the series, then tag (read ‘link to’) another 5 blogs. You ask each blogger to link back to the ‘Rules’ page on your site in their post, meaning you get a link from everyone who takes part.

If only the first five take part then you get 5 links, if they all nominate 5 people who also take part then you get 25 links, if they all nominate 5 people then… well, you get the picture. It’s got the potential to gain a huge amount of links!

The crucial thing is to come up with an idea that will be both interesting and beneficial to other bloggers in your industry. Tripbase, a travel company, ran a series called “3 Best Travel Secrets” and they gained a huge amount of success and links from a wide range of travel blogs. If you can go a step further and make it a necessity that people link to the rules page then you’ll be on to a winner.

Hopefully these 3 ideas will give you some food for thought when considering how to get more SEO success with your blog. If you manage to put them all into action, then it’s a matter of when, not if, you start topping the rankings.

About Tom Mcloughlin

Hello, I'm Tom Mcloughlin who offers link building services with The WebMarketing Group. You can follow WMG on Twitter for more link building and SEO advice

has written 1 superb article(s) on this blog

Vinod Kumar August 16, 2012 at 7:21 pm

Well another innovative link building that i have been doing is PAD submission.What I do is create a simple software for the website am promoting and submit it to software directories.You can get 1000 of links to your site in no time.Although most of them are nofollow but its still good for diversity.

Dorothy Yoder September 12, 2012 at 7:36 pm

Link builders have to be careful with using those automated software for creating reciprocal links because what used to be effective as far as early this year is with Google may no longer be applicable due to the restrictions set by the Penguin algorithm. Anyway, Infographics has so far been an effective method to generate links.

Michael October 3, 2012 at 1:42 am

Another innovative method for link building is…wait for it…Social Networking! Some social network and social bookmark sites are dofollow and if you can get your friends (and random strangers) to share your link on various sites you will generate traffic as well as SEO juice. Always a nice thing.

Steve January 10, 2013 at 7:45 am

Haha, the legendary infographic 🙂 I’ve met a few people that were super confused when someone sent them an infographic and had to explain to them that all the infographics had embedded links in them.

It can be a great strategy when utilized properly.

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