7 Out of the Box Link Building Strategies In 2012

by divyarawat · 46 comments

This is a guest post by Divya Rawat from Inetzeal.com.

The second quarter of 2012 is already well on its way. With Google topping all SEO news charts, one can safely predict that there are going to be dynamic changes in the industry.

Experts are predicting a major shift of focus from just Link Building to brand link building strategies. Viral Content and Social Media are also on the search engines’ radar.

Change is a harbinger of a new world order; this is true for all SEO campaigns. The perception that SEO is all about link building will not stand in good stead, just as it did not previously. All webmasters will have to pull up their socks as the latest updates by the leading search engine Google in its algorithms are going to affect the rankings, drastically.

Instead of chewing off its nails, it would be better for the SEO industry to focus on the tried and tested with a twist! Seven ways to achieve the benchmark could be:

Link Building Strategies for Google Penguin Update

1. Brand Building

This year, experts across the forums are emphasizing on building a brand, using innovate link building strategies. The focus has shifted from anchor text to brand links as the audiences are being more discerning about what they link to. This is possible due to the proliferation of the social media in the day-to-day lives of the browsers. By focusing positively on the website as a brand and encouraging discussions in a variety of forums about the blogs/articles/news on it, you can see some great results.

2. Promote Expertly Written Content

The greatest asset in a webmaster’s domain is the content the website has to offer. Content, in the form of article, blog posts or news, written by experts in the industry (that the website caters to) serves as a quality link for visitors.

Content can be on site or on any other relevant site. It can present different view points, in-depth analysis, or just news to score a high-five with genuine readers. It is imperative that the website hires or outsources the articles or blog posts to experts or great writers from the required field. This will make sure that the information is cross verified and authentic.

Hence, websites promoting informative and useful content attract greater traffic thereby increasing chances of improving the traffic conversion rate.

3. Viral Content Used For Link Baiting

As a part of the content strategy, webmasters can design viral content that is done with the sole purpose of attracting a large number of links within a short span of time.

The best way to do is by threading a discussion on current topic/happenings, news, reviews etc. Like taking a recent example; Google Penguin Update. The relevance of the content is again tied to the authoritativeness of the site. The trustworthiness (for the audience) plays a significant role in the success of viral content.

The rule of thumb, though here is the freshness of the content.

4. The Next Logical Strategy Is That Of Being Visible And Talked About In The Social Media

In a day and age where, popularity has taken significance, being talked positively about across all mediums, boosts the image of the company.

Any website owner would love to be promoted by word of mouth instead of depending upon oiling the PR machinery. This is possible only when the services are impeccable.

The website delivers on its part; be it providing services or selling products. When it does, people are bound to spread the word and the quickest medium is the social networking site, where, if statistics are any indicator, the entire world hangs out!

5. Off-Site Content To Support Onsite Content

Yet another point that has a link to point number 2. The search bots have become cleverer. They also rank a page on the offsite links it attracts. Again the rule here is to encourage guest blogs to link your site’s content.

However ensure that the information that they offer is genuine and the reader has something to take back after reading the blog posts!

6. Niche Directory Links

Linking strategies that involves listing in niche directories is considered a traditional method. The importance of directories cannot be disregarded though, as many people search directories for information about websites rather than keywords. Submit relevant links to those directories that have impeccable reputation; at least as much it’s possible in this virtual world.

7. Infographics

Information works best when it has visual support. If you browse the net, infographics are being rendered in almost all the informative pieces.

Basically, people are open to a visualized concept. An informative article/blog supported by infographics lends a different dimension to the link building exercise. In fact if you browse the big ten blog posts in any niche category you are sure to come across well executed infographics. The infographics serve a dual purpose of not only making it easier to figure in the SERP’s by applying keywords in the image tags, but also make it easier for the reader to process the information at a single glance.

An SEO company need not get stuck at the number seven. They could also opt for link building strategies that involve offering discount coupons, giveaways and freebies via their own or social networking sites.

The trick this year to optimize link building is by thinking out of the box – a necessity of the times!

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About divyarawat

'Seek knowledge and you shall be rewarded by truth', so believes Divya Rawat, an author with an SEO Company that has been offering Content Writing Service and Web Development Services for the past 6 years.

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john July 8, 2012 at 12:09 pm

Agree with point about social media but you need to be selective.

I’m managing a couple of sites and have experimented a bit – primarily with Twitter, Facebook, and social news sites.

– Facebook wasn’t a fit for the target audience – since offering A involves word game solvers, most of my passionate customers didn’t exactly want to tell their friends. The other projects were too technical / work oriented for Facebook shares.

– Twitter is easy to do but seems to have a short lived impact; I’ve occaisionally seen posts get echoed elsewhere, particularly for good blog content

– Social News has been very effective – you get a link from the site, some automatic cross-posted links on twitter, etc. (have seen a lot of bots), plus usually a couple of decent backlinks if your content gets carried (happens to me about 40% of the time). The last effort snagged me a nice PR4 backlink fairly quickly (that I know about)…

Final comment – when going after a social news forum, pick one and learn it’s ways before pushing links onto it. Each of them has their own dynamics and you need to phrase your offering in language appropriate to the community.

Vikesh Pithadiya July 16, 2012 at 5:07 pm

I have been following almost all the link building strategies which you have mentioned here but i was not aware of info-graphics which could be a crucial tool to get links. I will definitely do it to make a brand among the users. It looks like something creative which can get the attention of the people.

Batara August 14, 2012 at 4:05 pm

I am just confused by too many outstanding plugins out there, so is there any special tips for choosing in addition to considering the function and performance of the plugin? of course we all agree that using a lot of plugin negatively impact on the seo.

mito August 15, 2012 at 8:05 pm

Anchor text variation are very important in link building for now, so if you think to build good and strong anty penguin ground, mix your main keywords to more “human” understanding.

Cristian Stan September 22, 2012 at 1:37 am

With the use of social networking sites, different businesses are becoming popular everyday. Millions of millions of users are liking and sharing links to others so there’s a high chance to get more links as a result of more views from different members of social networking sites. Better than word of mouth strategy because it wouldn’t take a seconds to let people in other country check your link.

george September 26, 2012 at 6:00 pm

Infographics is one of the easiest way to get links from bog sites, provided the infograph provides useful information. I experimented with this by designed inforgraph that is related to the theme of the site from whom I want to take link. After designing, I mailed the infograph and they themselves asked my what I want in return. There are also many infograph related sites where can post our infograph with link .

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