8 Social Media Signs Marketers Should Pay Attention to…

by Sameer Panjwani · 36 comments

This is a guest post by Sameer Panjwani from DirectoryMaximizer.com.

Social media can give a very accurate view of what people think of your brand. How your brand is perceived is nothing more than the collective opinion of your target market.

That’s why it’s so important to constantly watch social media and what people are saying about you.

It’ll tell you everything you need to know about whether or not people like your brand and your products and how you’re doing in comparison to your competitors.

These are the 8 most common types of messages that consumers will project in the social sphere.

Social Media Signs

#1 – They Love Your Service

If you provide a product or service that people love, they’ll be very happy to share it in their social media platforms.

This is especially if you go above and beyond their expectations. For example, Zappos often gives customers free overnight delivery – Without advertising it. When customers receive their order overnight, they’re so surprised that they share their experience on social media.

#2 – They Hate Your Service

Likewise, if you disappoint a customer or antagonize a customer, they’ll gladly share that on social media as well.

One famous example is when an AOL rep refused to cancel a man’s subscription. The man recorded the call and posted it on the social web – Where it took off like wildfire.

#3 – Real Experiences

People will often share real experiences with their friends, often without judgment. For example, someone might say that they just saw a movie, or that they just ate at X restaurant or that they’re joining X coaching program.

They’ll share their authentic experiences, with or without judgment on the experience’s quality.

#4 – Recommendations

Friends will often help other friends out by recommending products or services. Your goal as a marketer should always be to try to get these recommendations. These recommendations are more powerful than any type of marketing you could do, because they carry the weight of friendship.

It’s one thing if a movie poster tells you a movie is the greatest film of the year. It’s another thing if your friend tells you that. That’s the power of recommendations and that can only happen if you’ve built enough social media trust.

#5 – Requests for Recommendations

Often time’s someone who’s looking to buy a product will ask their social network for recommendations. For example, someone might go on their Facebook status and ask “Does anyone know a good massage therapist?”

You want to position your brand so that when people ask, you’re the one who gets the referral.

#6 – Suggestions

Customers will often offer unsolicited suggestions. While some of these may be completely unrealistic, such as making your products free, many of them will actually be great ideas.

Companies often find that when they listen to customer suggestions, their customers can actually provide some of the best ideas for improving products and even marketing.

Encourage a two-way dialogue with your customers. Even if you aren’t implementing their suggestions, make sure you keep the door open.

#7 – Which is Better?

Customers will often time’s compare one product to another, one brand to another through social media.

Which video player is better? Which camera? Which restaurant? So on and so forth.

Naturally, you want to come out as the winner in these comparisons. That said, you can’t possibly watch and monitor all the different “comparisons” conversations out there. The best you can do is create a top-notch product, then monitor as many social media conversations as you can and see if you generally win these comparisons.

#8 – Allegiance Proclamations

Finally, the best type of social media buzz for your company is an allegiance proclamation. That’s when someone says they’re fed up of someone else’s product and will use yours from now on.

“I’m tired of Burger King; I’m eating at McDonald from now on.” So on and so forth. What’s great about these proclamations is that friends will ask why, and your customer will essentially turn into your spokesperson.

It’s an endorsement for your company in the strongest form. It’s more than just a compliment; it’s an allegiance.

These are eight of the most common types of social media buzz you’ll find around brands. Monitor social media around your brand carefully, as it can tell you a lot about what other people think about your company.


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About Sameer Panjwani

Sameer Panjwani is the founder of Directory Maximizer, a company offering manual link building services that includes building links from directories

has written 1 superb article(s) on this blog

Alethia S. June 14, 2012 at 10:02 pm

Suggestions and feedback are crucially important if you want happy customers that continue to be “long-term” customers. Not to mention the improvements you do make will likely draw in new customers.
Alethia S. recently posted..Orange County FleasMy Profile

John Ernest July 19, 2012 at 2:49 pm

It is true! If social media can be used to improve your social media relevance it can also hamper your success by damaging your reputation! Whatever the cause, we are always doing customer service no matter what platform or social media site we use, thus we should always strive to earn positive feedback.

blosom August 20, 2012 at 2:48 pm

thanks for this post. Social media is a very effective way of online marketing of businesse online. It helps get great traffic and results online. It is really important to check for these points to avoid making trifles and go for better social media marketing that would help get better results. a really useful and an informative post.

Jonas September 23, 2012 at 3:54 pm

Social media as mentioned can cause your business to either go down or skyrocket your sales virtually overnight. Do things right and reap the rewards. It’s best to always treat every customer well seeing as it may only take one to give your entire business a crappy reputation. Great post Sameer, thanks.

Johnson Avery October 4, 2012 at 10:27 am

I do agree with @Jonas, Social media, either it is Facebook or Twitter has a great impact for your business. What is most important with this is that you have to maintain a good reputation to boost up your business. Customers also do want to see a “reward” for their patronage for your business, why not give them a discount or a coupon to share with their friends.

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