This is a guest post by Ray Wilson from Recipe4Marketing.com
Oftentimes we get so obsessed with traffic that we completely forget to improve the conversion rate of our website.
The reality is simple: you’re wasting your time if you don’t properly monetize your website.
That’s why I’m giving you a few principles to think about …and I hope you’ll understand how important they are.
Your job is to put these principles into practice and see more money in your bank account.
Here’s what I like you to think about…
Make It Easy For The Reader
Too many people make huge mistakes here.
They usually put way too much on their website. Doesn’t matter if it’s a blog, or a squeeze page or a niche website or whatever.
The problem is that they turn their website into a promotional material, an advertisement.
Don’t assume that if you put more advertisements and more links on your website, you’ll make more sales. Quite the opposite, you’ll make much less money.
Therefore what I suggest is to keep it as simple as possible.
It doesn’t mean that you have to sacrifice the cool design of your website, it just means that you need to be a minimalist.
A good practice is to remove all the clutter in the sidebar like links to other websites, archive, recent comments, latest tweets, etc.
Instead, add 2-3 links or add as a click-able image to your very best articles or resource pages. You can leave the popular articles too.
Of course, you need a optin box too.
Write For Customers
In general, nobody cares about your business and what you have to do to make money, all they care about is themselves.
Because of this reason, you need to write your content targeted specifically to help your readers. That’s all.
Don’t even think about bragging or adding too many details about yourself.
When a new visitor comes to your websites, he/she wants to know what’s in it for them. They want to know if you can help them somehow with their problem.
And they don’t need your story or your achievements, they want the solution to their problems.
If you can give the solution, then you have gained their trust. Now they can become your potential buyers.
Deliver Your Promise Immediately
Even though you may have the greatest solution to their problems, you really need to deliver on the promise immediately.
If you don’t deliver immediately, then you risk to lose the customer.
Because people on the internet, especially today, are very impatient, very, very impatient. They want instant gratification. Like – NOW!
Therefore, it’s your job to give them what you promise on the homepage or on any other webpage as soon as possible.
A great mistake most internet marketers make is that they make their potential buyers work. Yeah, they make them work …which is a bad idea.
You definitely don’t want to do that because every obstacle you place between the customer and your solution costs you big time.
The simple solution: if you’d like to give your readers something for free, then give it fast, and don’t make them work for it.
Copy Needs Emotion And Passion
Boring doesn’t sell well.
Your writing needs to consist of something more than plain words. You need to package it with emotion and passion.
Unless someone is absolutely desperate for a solution to their problem, you need to write interesting and entertaining content.
Everyone has a different approach; their unique selling point; but if it sounds like something copied from a college textbook, then it’s really bad.
Include A Valuable Free Bonus
You could offer your readers anything for free, but it definitely should be of high value.
And even better if it is of high perceived value like a video or an audio. Just adds to the credibility more.
But, if you share your strategies in a report that you offer free, it doesn’t mean the content must be poor. No! the e-book must be so valuable that you could potentially easily sell it for money.
It depends on the price of the products you sell, but if you, basically, sell $100 products, then you could write a $27-$37 ebook which you offer for free.
The advice really must be golden. The better the free advice you share with others, the more willing they will be to buy your products and pay higher prices.