How to Write Superior Blog Content And Make Google Happy

by David Sneen · 120 comments

This is a guest post by David Sneen from

Whoa, with a title like that, what if this article turns out to be a dud? Pressure! My goal is to write a superior article–otherwise my content will contradict my heading. Therefore, I welcome your feedback (comment).

(I wrote this article with the written blog post in mind. You may find some of this information to be irrelevant if you are creating videos or Powerpoint content.)

Google Optimized Content

Finding a topic

What am I going to write about? Everything interesting has already been said. What can I say that no one else has said?

Do you ever get those thoughts and ask yourself those types of questions before you begin? It is natural. Some of it is concern. Some of it is resistance to getting started. Either way, the solution is simple; make up your mind that you are going to write, and get started. If your goal is to write a superior blog post that your visitors and Google will love, keep reading!

Decide what category (for instance, blogging tips) that you wish to write about. Look at the news and trends. If you can tie your article to a current event, you may get a whole new set of visitors. Then brainstorm. What do you want to write about? Consider your options. Then, go for a walk, do yard work, or take a nap. But, have a pad of paper and a pen handy to jot down ideas that come to you. Your subconscious may very well take over; it could easily shower you with three or four great blog post ideas!

Writing your blog post

Once you have your idea, then it is time to brainstorm again. Write down items that you wish to include in your blog post. Then make an outline. You might be thinking, “Hey, wait a minute! I did this in English class when I wrote essays!” Exactly! And the technique that worked then will work now!

With your outline to guide you, you are ready. Don’t worry about saying everything right the first time. You can always come back and make corrections. Move from one topic to the next — get your ideas down. Just write like you are talking to the paper. If you are having trouble with writer’s block at this point, this recent SmartBloggerz’s blog post should help you.

Many people write their opening and concluding paragraphs after they have written their content. Your introduction (what you are going to say) and your conclusion (wrapping it up) are your two most important paragraphs.

After I am done with my draft, I ask myself, “Where can I insert keywords without taking away from the flow of my blog post?” Keywords are important to getting yourself ranked in the search engines. My keywords are goals, subconscious, and blog post. (I may have underused them–optimum use is between 3-5%. However, I would rather be a bit short, than force my keywords into my blog post and detract from its content.) Search engine visitors are likely to be your best visitors, because they requested your article.

Proofread your blog post; let your subconscious work for you if you get stuck

Next is the fun part. Proofread your article. Use your spell checker first and make changes as necessary. Make sure it reads well. It sounds hokey, but I recommend reading it aloud at this point. You catch far more mistakes when you read aloud than you do skimming or scanning your article.

When you think you said something wrong, think of an alternative way of saying it. When I had just started blogging, I would frequently ask myself, “Should this sentence be worded this way…or that way?” If neither feels right, don’t waste more than a minute thinking about it. Move on!

When I am at an impasse like that, I let my subconscious come up with the answer. And, I have found that the correct answer is almost always…neither way! My subconscious will deliver a third way of wording that sentence that is far superior to either of the options I had been considering.

Next, create your subtitles and links.

  • You want at least three subtitles. I like bold Heading 2 or Heading 3 (WordPress) .
  • At first, your links will be to authoritary sites. To get the most link juice, link to the topic that Google likes most. For instance, if I was going to link to the term “subconscious” from the previous paragraphs, I would Google “subconscious,” and link to one of their top choices. Once you have several articles, you will want to link them together. Google likes this internal linking and your visitors remain on your site longer, reading one blog post after another.

Always include pictures!

Don’t forget your pictures. People are likely to leave your site immediately if your blog post does not have at least one picture on it. I recently read an article about saying what you need to say with pictures. The article had multiple pictures on it. And, he had a good point—60% of us are primarily visual.

The title — last, but definitely NOT least!

Lastly, the title! You might say, “Oh, I created my title right away!” You could be right. But…there may be a better title. I am not going to say I have the best title in the world. But, what if I had entitled this blog post, Writing Great Blog Post Stuff? Would anyone read it? And, if no one reads it, why bother to write it? If you are at all unsure of how to create a great title, Google it!

You can Google blog post titles. Many top bloggers spend more time and effort creating a title than they do creating the material within their blog post. It is that important.

Writing an essay is a relatively simple thing. A blog post is a bit more complicated. But, when you create a great one, Google will love you, your readers will seek out more of your material, and you can reach your online goals!

Top 10 Search Terms:

• how to write blogs on google

About David Sneen

David Sneen has 2 blogs. Visitors can hire him to write a blog post. He is the founder and president of the a motivational system created because he saw the need for goals with a here and now focus; not goals fixated on some distant rainy day.

has written 2 superb article(s) on this blog

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Daniel August 7, 2012 at 2:28 pm

Google always put emphasize on quality content and the recent panda and penguin changes has proved it. Many black hat seo used to submit thin/low quality content in blogs, article directories and many other submission sites and used to gain rankings, but the story is totally different, Google made it all clear that quality never compromises and that’s why you can now see quality sites in top ranking after the penguin and panda.

David Sneen August 17, 2012 at 11:28 am

Absolutely, Daniel. Google’s Panda and Penguin have sent many black hat seo programs down the road.

It is harder to earn good links now. The passive method; getting into an article directory, now means very little to Google.

smith August 7, 2012 at 3:36 pm

Content is the key when it comes to make google and even your readers happy. ProofReading is a great way to avoid errors and you can even validate HTML documents with W3C Markup valdation service. Title of your pages is very very important, but don’t stuff it just with keywords.

David Sneen August 17, 2012 at 11:37 am

Thanks for the summary, Smith.

Writing a good post is the start to every successful blog. Great content, proofread, can help you rank high on Google.

That title is extremely important. Without a compelling title, no one will visit your blog.

linda August 9, 2012 at 4:30 pm

Great article and i truly agree with your post ….to make a Blog popular it is not that easy unless we give them a good content..people tend to come back only when they get useful and new information from a Blog and yup last but the least “Title” matters in every post because only by looking at the title they tend to read the article, so the title must be really attractive..

David Sneen August 17, 2012 at 7:29 am

Thanks for your affirmation, Linda. Getting visitors and making the blog popular is what it is all about. Without a good title, that doesn’t happen. Without good content, they leave quickly and will not return.

Hichame Merhari August 13, 2012 at 11:10 am

It is always hard to make google happy, their algo. is changing over and over, but there is few fundamental rules that must be takken in consideration, such as what you’ve mentioned in your post, however, writing original content remains the most basic and practical rule !

David Sneen August 24, 2012 at 9:42 pm

Hichame, I agree. It is hard to make Google happy. There is so much competition for all but the end of the long-tail (rarely used) keywords. Writing original, valuable content is a good start in SEO. Of course, there is much more to it than that.

Arif August 14, 2012 at 3:43 pm

nice post and nice tips. I always try to write my blog content my self. but not getting positive reponse. Now I will apply this strategy for my blog content. lets see what happens.

David Sneen August 24, 2012 at 9:50 pm

As you learn and do, you will get the hang of it, Arif. I like that formula: learn and do. Simply practicing is like kicking a soccer ball into a goal. Learning the skills is so much better than continually practicing, without really knowing the basics.

If you don’t learn blogging technique…you will get better—to a point. If you learn to reinforce your doing….you will understand and apply the principles you just learned….and improve so much quicker.

Ali August 16, 2012 at 7:30 am

Very nice tips pictures speak louder then words so adding pictures to your blogpost will surely work and i am getting lots of visitors through image search. Short title usually attract more visitors and also helps ranking in google. Well on the whole this post helps lot. Thanks

David Sneen August 17, 2012 at 10:10 am

I am sorry to learn about your loss. Ranking your blogs at the top had to be a great experience. And getting booted is always a downer.

I hope I have shared a morsel or two that will help you create superior posts. It sounds like you know how to get to the top. Now go create a couple superior posts, and stay there!

Albert August 20, 2012 at 5:33 am

I apply the most of tips that you and other experimental bloggers post, but my blogs still have a very low traffic; I don’t know what the issue is

David Sneen August 24, 2012 at 9:55 pm

I know it is frustrating, Albert. It is tough to remember that there are millions of bloggers, each trying to get to the top. So, it is extremely difficult!

Like I mentioned before…learn and do. Keep reading and commenting in fine blogs, such as this one. Apply your knowledge. Learn…do….learn …do!!!

Good luck, Albert.

akira07 September 12, 2012 at 2:41 pm

Really interesting subject. If people following these tips, they will also aware it’s easier to rank up the article that written naturally instead to rank up article that written just for search engine purpose. The key is the passion. If you have passion on what you write, you’ll never face writer block and will be able to write long and interesting content without any difficulties..

All of the tips are also works when we are writing article for affiliate product promotion purpose. The role of title is very important to bring visitor in, while the role of picture and article are crucial in attracting visitor take the next action.

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